Brand Marketing Strategies by Dave


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Brand Marketing Strategies by Dave

  1. 1. @agatestudio Brand Marketing Strategies Dave Publishing Agate Studio
  2. 2. @agatestudio@agatestudio@agatestudio@agatestudio Why Brand Building Is Important? • A positive brand image will give consumers, and other interested stakeholders, confidence about the full range of products and activities associated with a particular company. • Products have life cycles but Brands outlive products. • Brands convey a uniform quality, credibility and experience. • Brands are valuable. Many companies put the value of their brand on their balance sheet. • Building brands builds incredible value for companies and corporations.
  3. 3. @agatestudio@agatestudio@agatestudio@agatestudio
  4. 4. @agatestudio@agatestudio@agatestudio@agatestudio
  5. 5. @agatestudio@agatestudio@agatestudio@agatestudio AND THE STRATEGIES ARE…
  6. 6. @agatestudio@agatestudio@agatestudio@agatestudio Build A Strong Brand In This Digital Era We need to be outstanding BUT HOW?
  7. 7. @agatestudio@agatestudio@agatestudio@agatestudio AND THE ANSWER IS…
  8. 8. There is no exact answer!
  9. 9. @agatestudio@agatestudio@agatestudio@agatestudio To build a strong brand, we have to understand: 1. Brand positioning 2. Consumer behavior 3. Media Communication 4. Brand Experience Call me Mr. Sotoy Fortunately…
  10. 10. @agatestudio@agatestudio@agatestudio@agatestudio 1. Brand Positioning Brand Positioning is how a product is perceived in mind of consumer in relation to competitor’s brand in the market Example:
  11. 11. @agatestudio@agatestudio@agatestudio@agatestudio
  12. 12. @agatestudio@agatestudio@agatestudio@agatestudio
  13. 13. @agatestudio@agatestudio@agatestudio@agatestudio 2. Consumer Behavior Consumer Insight Brand Loyalty What kind of Brand Experience that fit them? Repeat Buying Happy Consumer (Heart Share: #1 Brand’s Defender, more resistance, Brand Ambassador) *Kata Ko Budiman Brand Experience
  14. 14. @agatestudio@agatestudio@agatestudio@agatestudio 3. Media Communication 3 keys to create a good brand-communication: 1. Understand the character of the media user 2. Understand the media communication 3. Find the right message Good Message Fragmented
  15. 15. @agatestudio@agatestudio@agatestudio@agatestudio 4. Brand Experience “A product without good brand experience is just an ordinary product” - Jim Joseph TOTALITY TONALITY Completeness & Consistency • Brand Personality • Build emotional connection A brand experience is a brand’s action perceived by a person. We can build a good brand experience when we make a balance combination between:
  16. 16. @agatestudio@agatestudio@agatestudio@agatestudio BONUS TIPS
  17. 17. @agatestudio@agatestudio@agatestudio@agatestudio Maximize The Social Media To Create Brand Awareness Social media help you to build brand awareness more easily: “Can anyone tell me if its going to suck as much as reviews suggest?” 1. Engage your customer and do something to make them remember your brand. 2. Find the right moment 56million view
  18. 18. @agatestudio@agatestudio@agatestudio@agatestudio How To Minimalize Your Risk When You Build An International Brand 1. Understand local customer behavior 2. Understand the brand’s name in local language
  19. 19. Thank You!
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