12 Holiday Facebook Post Tips


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Need to know how to get the most out of Facebook this holiday season?

You’ve planned your Facebook Posts to promote your holiday marketing campaigns. You’re well and truly entrenched in seasonal promotions. But, why aren’t your messages getting the results you need?

It’s not too late to increase your sales. Here are 12 Facebook tips to give your holiday marketing the boost it deserves.

Published in: Social Media, Technology, Business

12 Holiday Facebook Post Tips

  1. 1. 12 Holiday Facebook Post Tips Last Minute Facebook Boosters
  2. 2. 1 Caption This!
  3. 3. ● Use images of children, pets, or holiday hilarity ● People like humor in the holiday season ● Participatory Facebook Posts work well during the holidays, as users love to share
  4. 4. 2 Recipes
  5. 5. ● Holiday recipes are a great way to encourage engagement ● They elicit responses of ‘my favorite!’, or ‘I added more nutmeg’. Comments are currency on Facebook ● If your brand isn’t suited to recipes, make the recipe post personal like ‘Our CEO makes the apple-cherry crumble, here’s the recipe!’
  6. 6. 3 Link to Album
  7. 7. ● Photo albums get 180% more engagement than regular posts ● Encourage the movement of traffic between social media platforms to increase brand awareness and involvement ● Take photos of your holiday parties to make your business look fun and festive
  8. 8. 4 Nostalgia
  9. 9. ● It’s the holiday season, and people love to reminisce ● Nostalgia-oriented posts encourage people to start a conversation ● Target your posts at the appropriate audience (older generation vs 90s kids, etc)
  10. 10. 5 Contests & Coupons
  11. 11. ● Everyone loves a great deal for the holidays - so give your customers what they want. Run a Facebook contest or Facebook coupon. ● Try a recurring contest, in which a smaller prize is given away each day for 12 days. ● Focus it around the holidays, with either the prize being holiday-related, or the theme.
  12. 12. 6 #12days [ofSomething]
  13. 13. ● 12 Days is a term synonymous with the holidays. Use it to evoke the warm feelings of gift giving ● Use popular holiday hashtags like #12DaysofGifts to provide continuity in your posts ● These are especially useful if you’re promoting a series of products, a Facebook contest, or a campaign
  14. 14. 7 Safety Tip
  15. 15. ● Winter safety tips are a great way of encouraging conversation ● They associate your brand with trust, too ● Incorporate the safety tip with your brand’s products. Try winter fashion tips, tips on how to save this holiday season, etc.
  16. 16. 8 Gift Ideas
  17. 17. ● Gift ideas are great conversation starters ● While these gift ideas can absolutely be your own products, don’t make the posts spammy or your engagement will suffer ● Another great way to promote your products is through a ‘behind-the-scenes’ peek
  18. 18. 9 Holiday Craft Tip
  19. 19. ● People love crafting in the holiday season. The internet is full of great crafting ideas for you to share ● It’s less necessary for these kind of posts to be directly related to your brand. Focus on being personable for the holidays ● Remember to respond to your post’s comments with suggestions or help of your own
  20. 20. 10 This or That?
  21. 21. ● “This vs That” posts get conversations started ● People love to share their opinions, and love responding to other people’s opinions as well ● Test a ‘Share if you like ___, Like if you prefer ___’ post to encourage a voting process
  22. 22. 11 Worst Christmas Blunder
  23. 23. ● Again, this post gets people telling stories ● It’s vital you respond to these stories to increase engagement. Try, ‘Oh no! what happened next?’ or ‘Haha! I can’t believe that!’ ● This is another instance of how important it is to put the social in social media during the holidays
  24. 24. 12 New Years Resolution
  25. 25. ● Use this post between the 25th and the 31st of December to get people thinking and sharing ● Test a ‘most creative new years resolution gets 50% off any purchase’ to encourage participation ● Try making it into a hashtagged competition
  26. 26. Get your Facebook ebook it’s FREE!
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