The document summarizes the results of a questionnaire given to 20 people aged 18-28 about their preferences for a new R&B/Hip-Hop music magazine. Key findings include: - The most popular artists mentioned were Nicki Minaj, J Cole, Drake, Kanye West, and Wiz Khalifa. - 100% said the lyrics of songs attract them to the genre, and many also cited the image of R&B/Hip-Hop. - Most respondents said they would pay £2-3 for the magazine and wanted it to include competitions, exclusive news/interviews, and gig dates. - Bright colors, images of artists, fashion, and headphones were

1. I had 20 of my target audience (mixed ethnicity 18-28yrs) complete my questionnaire. I
believed having a questionnaire would explore the features I could include in my won magazine
and the issues readers have magazines. The results of this will help when planning and creating
my music magazine, the answers to each question is in Pink and alternative information is in
Light Pink.
1. Are you :
Male/Female- aged 16-28 and interested in R&B/Hip-Hop music? (Circle Yes/No)
100% of my target audience circled yes.
What R&B/Hip-Hop music/artists/bands do you currently listen to?:
The most common artists mentioned were:
Nicki Minaj
J Cole
Drake
Kanye West
Wiz Khalifa
Rihanna
When creating my own magazine I will make sure to make reference to these artists as it is
important that a music magazine is up to date with the current artists that their target
audience are listening to. This increases popularity and sales.
2. What attracts you to R&B/Hip-Hop music?
The lyrics of the songs
The instruments and vocals used
The image of the R&B/Hip-Hop genre
The artists/bands
Other (specify below)
100% of my target audience who answered ‘The lyrics of songs’, however 11 of these 20
also stated it was the image of R&B/Hip-Hop genre.
One questioner stated: “Hip-Hop music gives artists a voice, so they can be heard beyond
the stero-types often associated with the black artists rapping/singing. It shows there is
more to them and so everyone can relate especially black communities.”
3. How much would you be willing to pay for a music magazine? (Please circle)
Nothing
Less than £1
£1-£2
£2-£3
£3-£4

2. More than £4
11 questionees circled, ‘£2-£3’, and 9 circled “£1-£2”
As there isn’t a clear decision in the price range and the figures were reasonably close I will
think carefully as to what exact price I will charge as I understand my target audience are
between the ages of students and working adults. Therefore, I would like this to be
affordable however the content will be worth the final pay.
4. Do you currently buy/read music magazines?
YES ( If yes, please go on to ANSWER question 5.
8 circled here.
NO (If No please go on to answer question 6)
12 circled here.
5. Specify which music magazine(s) you buy and /or read.
The most common magazines described were:
Billboard, Vibe (online) and NME
. What do you like about this magazine?
Questionees stated the content was good, promontional offers were of great interest, the
music charts included were extremely good and the magazines versatility/choice of artists.
6. Why don’t you buy and or read music magazines?(tick the answers that apply)
I don’t really know much about them
They don’t interest me
They don’t seem to be aimed at people like me
They’re too expensive
I don’t buy/read any magazines
Other reasons (please specify) ………………………………………
100% said they’re too expensive, and 6 added that the reason being they would
sometimes look to online magazine websites as R&B/Hip-Hop magazines aren’t common
in most stores in the UK.
7. What would encourage you to buy a music magazine? (Please Circle)
Free gifts
Competitions (win CDs, tickets, etc.)
Exclusive news and interviews
Dates of oncoming gigs
Cheap price
other (please specify)

3. Competitions, Exclusive news and interviews, dates of oncoming gigs and cheap prices were
the most popular answers.
8. Which of the following magazines do you find the most eye-catching/appealing? (circle
response)
A B C D
please give reasons Why?
The results were split with 25% of the 100, picking A,B,C,D.
This tells me that each of these hold something which attract my target audience.
A few stated it was the Choice of artists, Colours and Content (ie. Coverlines and images)
9. What would you like to see on the cover of a music magazine?
Which of the following images would you like to see on the front of this music magazine?
For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
Preferred images 0 1 2 3 4 5
/photographs for cover of
magazine
a) Several images
b) one main image of key
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
What specific images/
photographs associated

4. with Indie/Rock would you
like to see on the front
cover and would attract
you to a music magazine
10. What contents would you like to see in this R&B/Hip-Hop music magazine?
To what extent do you agree or disagree that the following would be good content for this
music mag
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the
music scene
Info about particular bands/
artists
Gossip
Latest news
Fashion
Other (please specify)
The results for this were mixed and it is fair to say my target audience would like all of the
above to be included however fashion, general info and info about particular bands/artists
take precedence.
11. What would you like to see in a double page spread article that would feature in this
magazine:
Which of the following images would you like to see on the front of
this music magazine? For each one could you tell me how strongly
you agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a R&B/Hip- ALL
Hop artist/band Article
about R&B/Hip-Hop scene
General article about main
indie rock developments
Musical instruments/props
Bright colours 4 6
Darker colours 3 7

5. Other-please specify
What specific images/ Artists, Fashion
photographs associated with Headphones were
the most popular of
R&B/Hip-Hop would you like answers from the 20
to see on the front cover and questioned.
would attract you to a music
magazine
Having carried out the questionnaire I believe my target audience would enjoy lots of content
about the artists and their musical movements. As part of R&B/Hip-Hop, fashion is a big
statement there fashion features in the magazine would be popular too. The use of colour is
essential however I don’t believe a specific style of colour is essential and it is probably
dependant on the time the magazine is released and featured artist. To add to this additional
information on technology included music players, sound systems and headphones are
popular and I would like to incorporate this also.
R&B/Hip-Hop music’s biggest seller is the freedom of speech and pushing the barriers there
the recognition of great images and the audience’s ability to be themselves would be a
technique.
Promotional offers and bold images will be a great selling feature on the front cover
therefore a great image on the front cover will have to be taken and a the use of a flasher will
be a good feature to add.