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Customer
Experience
Management
Appendix
•What is CEM?
•Why is it important?
•What is NPS and how we measure it?
•How to capitalize on that data
What is Customer
Experience Management
(CEM)?
…because market leaders
do!
…because the purpose of this
organisation is to develop
leadership.
We have to know what kind of leadership we
provide and how we can improve it!
…because 2015 means that we have
to provide quality experiences.
# of GIP
Experiences
# of GCDP
Experiences
# of TLP
Experiences
# of TMP
Experiences
Quality of our Experiences
How do we get Customers’
Feedback?
MoS : Net Promoter Score
Video ;)
EPs – 3 times
*Matched
*Realized
*Complete
TMP/TLP -
Twice per Year
Survey Explanation –
TMP/TLP
• AIESEC is every day aiming every to facilitate life-changing experiences. For that, we will
send surveys twice per year,in the months of May/June and November/December. You
will receive a single survey for TMP regardless how many experiences you are having at
the same time. Same rule applies for TLP.
• In fact, we want to hear what you think about the TMP and/or TLP programme in
your entity not just your feedback for a specific role.
• What’s the benefit for you?
• Official channel to ask for support or raise a complaint
• Official space to let us know your ideas, inputs and feedbacks on how to provide better
Team experiences
• What do we do with this feedback?
• June/July and December/January are crucial months for organizational planning and re-
planning, so we want to hear your feedback to shape our Talent Planning.
• Assess the state of our team members and leaders: Are they having a life-changing
experience?
• Use your feedback to improve our operations and the way we structure teams and
experiences.
• Rewards and recognitions for Team Leaders and Team Members
Survey Explanation for the
EPs/Interns
• AIESEC is every day aiming every to facilitate life-changing
experiences. For that, we want to:
• Hear how your experience is going so we can understand
how to support you immediately.
• Use your feedback to improve our operations.
• Know if we are doing a good job in changing your life!
• You will receive 3 surveys during your experience, in
different moments
• Right after you’ve been accepted for an internship – Match
survey
• Right after you’ve started you internship – Realization
survey
• Right after you’ve finish you internship – Completion
survey
Opportunity to give us feedback about your induction,
selection, our support in finding your internship, our
support in getting you visa and our communication with
you
“I have asked many times for an EP manager that would
be responsible for me, but they made somebody
responsible for me after my match..So, I didn't like the
matching support..”
Opportunity to gives us feedback about your cultural
preparation by your home entity, integration and logistical
support by your host entity and the clarity and alignment
of your job description.
“The job must start immediately”
For Global Community Development: A cross-cultural living
and working experience, The opportunity to create positive
societal impact, Personal Development and overall AIESEC
support
Video ;)
But where is Quality and
How do we measure it?
Raised Matched Realized
KPIs
MoS
NET PROMOTER SCORE
0 1 2 3 4 5 6 7 8 9 10
Detractors Passive Promoters
NPS = % of promoters
- % of detractors
Scale: -100 to +100
200 surveys40 12040
20% 20% 60% NPS = 40
Net
Promoter
Score
Cases Closed / Cases Open
% of PromotersResponse Rate
Our ability to respond rapidly and effectively to
customers in need.
Net
Promoter
Score
Cases Closed / Cases Open
How “engaged” are our
customers with AIESEC?
Response Rate
How good are we at
creating powerful
experiences?
% of Promoters
www.cg-express.com
Let’s see the system
Your LCPs will give you account & password
NPS
NPS
NPS by Segment
Responses
Self Selected Issues
Firefighting
Using the Scores
Let’s Practice
• Collect data for every program (oGCDP, iGCDP, oGIP, iGIP, TMP,
TLP) during Nov-Jun
• NPS Score
• % Promoters
• % Response Rate
For each status (Complete, Matched, Realized)
Put all data to NPS tracking tool
Filter → Experience
Date
Filter → Survey Date
Analyzing NPS with the right
“glasses”
A practical team leader or executive leadership body
experience
Personal and professional development
Practical hard and soft skills development
Activities which develop an entrepreneurial and responsible
attitude towards being a better leader
A practical team experience
Practical hard and soft skills
development
Access to a global network
An entrepreneurial and responsible
attitude towards being a better leader
A cross-cultural living and working experience
The opportunity to create positive societal impact
Personal Development
Activities which develop an entrepreneurial and
responsible attitude towards being a better leader
A professional development
experience
A cross-cultural living and
working experience
Activities which develop an
entrepreneurial and
responsible attitude towards
being a better leader
Our
promise
Our success relies
on our ability to
deliver those
promises
We make this promises because
we believe these experiences will
turn young people into change
agents
EXPERIENCE DELIVERY
Process Improvement
Processes and
activities we make
to ensure the
promise is
delivered!
Pick-up
EP preparation
Educatio
n
Induction
to AIESEC
Re-
integration
Visa
support
Transition
Personal
goal setting
Etc…
Product
packagin
g
NPS on
Completed
NPS on Matched
and Realized
Did we deliver
the promise?
Are our operations helping
us to deliver the promise?
HOW? - EXPERIENCE DELIVERY
Process Improvement
Analyze
Data
Draw
conclusions
Create goals
and plans!
1. CustomerGauge
• See comments
• See self-select
issues
1. Talk to EPs / Team
members and
team leaders
1. What are the
customer concerns?
1. How to solve /
address customer
concerns?
2. What will I focus on?
1. Set goals (% promoters)
1. Set actions, timeline and
checkpoints to track
progress
1. Have a focus for 6
months and weekly
progress check
Using the Scores
Let’s Practice
What actions will you
take in order to improve
the processes?
Learnings? ? ?
Cem session. 1

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Cem session. 1

  • 2. Appendix •What is CEM? •Why is it important? •What is NPS and how we measure it? •How to capitalize on that data
  • 3. What is Customer Experience Management (CEM)?
  • 4.
  • 6.
  • 7. …because the purpose of this organisation is to develop leadership. We have to know what kind of leadership we provide and how we can improve it!
  • 8. …because 2015 means that we have to provide quality experiences. # of GIP Experiences # of GCDP Experiences # of TLP Experiences # of TMP Experiences Quality of our Experiences
  • 9.
  • 10. How do we get Customers’ Feedback?
  • 11. MoS : Net Promoter Score Video ;)
  • 12. EPs – 3 times *Matched *Realized *Complete TMP/TLP - Twice per Year
  • 13. Survey Explanation – TMP/TLP • AIESEC is every day aiming every to facilitate life-changing experiences. For that, we will send surveys twice per year,in the months of May/June and November/December. You will receive a single survey for TMP regardless how many experiences you are having at the same time. Same rule applies for TLP. • In fact, we want to hear what you think about the TMP and/or TLP programme in your entity not just your feedback for a specific role. • What’s the benefit for you? • Official channel to ask for support or raise a complaint • Official space to let us know your ideas, inputs and feedbacks on how to provide better Team experiences • What do we do with this feedback? • June/July and December/January are crucial months for organizational planning and re- planning, so we want to hear your feedback to shape our Talent Planning. • Assess the state of our team members and leaders: Are they having a life-changing experience? • Use your feedback to improve our operations and the way we structure teams and experiences. • Rewards and recognitions for Team Leaders and Team Members
  • 14. Survey Explanation for the EPs/Interns • AIESEC is every day aiming every to facilitate life-changing experiences. For that, we want to: • Hear how your experience is going so we can understand how to support you immediately. • Use your feedback to improve our operations. • Know if we are doing a good job in changing your life! • You will receive 3 surveys during your experience, in different moments • Right after you’ve been accepted for an internship – Match survey • Right after you’ve started you internship – Realization survey • Right after you’ve finish you internship – Completion survey
  • 15. Opportunity to give us feedback about your induction, selection, our support in finding your internship, our support in getting you visa and our communication with you “I have asked many times for an EP manager that would be responsible for me, but they made somebody responsible for me after my match..So, I didn't like the matching support..”
  • 16. Opportunity to gives us feedback about your cultural preparation by your home entity, integration and logistical support by your host entity and the clarity and alignment of your job description. “The job must start immediately”
  • 17. For Global Community Development: A cross-cultural living and working experience, The opportunity to create positive societal impact, Personal Development and overall AIESEC support Video ;)
  • 18. But where is Quality and How do we measure it?
  • 20. NET PROMOTER SCORE 0 1 2 3 4 5 6 7 8 9 10 Detractors Passive Promoters NPS = % of promoters - % of detractors Scale: -100 to +100 200 surveys40 12040 20% 20% 60% NPS = 40
  • 21. Net Promoter Score Cases Closed / Cases Open % of PromotersResponse Rate
  • 22. Our ability to respond rapidly and effectively to customers in need. Net Promoter Score Cases Closed / Cases Open How “engaged” are our customers with AIESEC? Response Rate How good are we at creating powerful experiences? % of Promoters
  • 23. www.cg-express.com Let’s see the system Your LCPs will give you account & password
  • 24.
  • 25. NPS
  • 26. NPS
  • 27.
  • 29.
  • 31.
  • 32.
  • 34.
  • 36.
  • 37.
  • 39. • Collect data for every program (oGCDP, iGCDP, oGIP, iGIP, TMP, TLP) during Nov-Jun • NPS Score • % Promoters • % Response Rate For each status (Complete, Matched, Realized) Put all data to NPS tracking tool Filter → Experience Date Filter → Survey Date
  • 40. Analyzing NPS with the right “glasses”
  • 41.
  • 42. A practical team leader or executive leadership body experience Personal and professional development Practical hard and soft skills development Activities which develop an entrepreneurial and responsible attitude towards being a better leader A practical team experience Practical hard and soft skills development Access to a global network An entrepreneurial and responsible attitude towards being a better leader A cross-cultural living and working experience The opportunity to create positive societal impact Personal Development Activities which develop an entrepreneurial and responsible attitude towards being a better leader A professional development experience A cross-cultural living and working experience Activities which develop an entrepreneurial and responsible attitude towards being a better leader Our promise
  • 43. Our success relies on our ability to deliver those promises We make this promises because we believe these experiences will turn young people into change agents
  • 45. Processes and activities we make to ensure the promise is delivered! Pick-up EP preparation Educatio n Induction to AIESEC Re- integration Visa support Transition Personal goal setting Etc… Product packagin g
  • 46. NPS on Completed NPS on Matched and Realized Did we deliver the promise? Are our operations helping us to deliver the promise?
  • 47. HOW? - EXPERIENCE DELIVERY Process Improvement
  • 48. Analyze Data Draw conclusions Create goals and plans! 1. CustomerGauge • See comments • See self-select issues 1. Talk to EPs / Team members and team leaders 1. What are the customer concerns? 1. How to solve / address customer concerns? 2. What will I focus on? 1. Set goals (% promoters) 1. Set actions, timeline and checkpoints to track progress 1. Have a focus for 6 months and weekly progress check
  • 50. What actions will you take in order to improve the processes?