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How to rock at employee engagement like sage

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We all aim for high levels of employee engagement, but how to achieve it in your organization isn’t as simple as adopting what’s working for the masses. How do you identify communication approaches that mesh with your employees? What factors influence how you decide to employ multimedia, social channels, and gamification? What KPIs should you track to demonstrate success or to be able to course-correct with agility?

In discussing these themes together in a roundtable setting, you’ll hear about the top three communication styles that resonate with Sage North America colleagues: video newsreels, contests, and employee-only hashtags. You’ll learn how we measure effectiveness and engagement, see some of our numbers, and receive templates that you can take back to your organization to try out.

Published in: Recruiting & HR
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How to rock at employee engagement like sage

  1. 1. Three ways to rock at employee engagement (like Sage) Karen Hamilton, Principal Web Manager NA Internal Communications @tinybites | @SageNAmerica
  2. 2. The next 45 minutes • What does employee engagement mean to you? • Our most popular engagement programs • SageCentral weekly update • #lifeatsage • Scavenger hunts and other games*** • What are some of your engagement programs? • Continuing the conversation
  3. 3. My life at Sage and more
  4. 4. More than motivation or satisfaction Employee engagement is the emotional commitment that we have to our organization and the organization’s goals. –Kevin Kruse
  5. 5. How do you involve and incite employees?
  6. 6. Engagement as a bakery
  7. 7. What is on your engagement menu? Program Intranet F2F ESN Video Email Print/ Goods Social Media Community 3rd party SageCentral Weekly Update  Future   #lifeatsage  Future     Contests         Community work         Town halls       Colleague / team kudos        Company store Future    CATs        *****    Future 
  8. 8. A recipe for video news Evolving the email newsletter
  9. 9. SageCentral weekly update Desired Behaviors Channels • Absorb key messages • Take action • Smash silos • Represent your team • Recognize • Video • Intranet • Email • ESN (future) Motivators KPIs • 15 mins of fame • Creative outlet • Watch your friends • Blooper reel • Viewership trend • Discussion trend • Participation rate per campus • Clickthrough / completion trends for action items
  10. 10. SageCentral weekly update results • 88 colleagues and 8 execs representing 8 campuses • Every episode in Top 50 of most read news of all time • 99.5% email open rate–up 27.6% from email-only delivery • Season 2: o 22% increase in finishes (blooper reel) o 40.3% increase in comments • Feedback: o “So look forward to watching these! Quick, informative, and entertaining!” o “So much fun, I totally recommend that more people take part.” o “This is the way to deliver these updates, much more engaging!” How would you direct Season 3?
  11. 11. Making it work in your organization • Video host (YouTube, Vimeo) - $ • Video editing software - $$ • Video editor • Personal smartphone / video camera at each locale • Volunteer anchors • Sample video script • Sample emails • Call for guest anchors • Guidelines for filming your video update
  12. 12. A recipe for #lifeatsage This is how we work
  13. 13. #lifeatsage Desired Behaviors Channels • Live the brand • Show pride in Sage • Celebrate success • Support our customers • Capture community involvement • Make others want to work for Sage • Twitter • Instagram • Chatter • Facebook • Intranet • ESN (future) • Print / materials Motivators KPIs • Selfies • Blend work with life • Showcase talents • Reach (impressions) • % NA colleagues participating
  14. 14. #lifeatsage results • 397 colleagues using #lifeatsage (15% of NA) since June 2014 • 1,223 Instagram and 1,643 Twitter posts reaching >1.8 million people • De facto colleague hashtag – going global! Challenge: how can we track Instagram / Facebook? Future: where is everyone hanging out now?
  15. 15. Making it work in your organization • Accounts for channels where your employees live • Display widget(s) for intranet homepage • Easy to remember #hashtag • Easy call to action • Selfies / portraits • Event pics • Having fun • Collaborate with external comms / marketing / social media teams as well as other regions
  16. 16. A recipe for games Having fun with change
  17. 17. Scavenger hunts Desired Behaviors Channels • Embrace change • Champion change • Learn new behaviors • Take action • Be an ambassador • Intranet • ESN • Email • In the office Motivators KPIs • Solve a mystery • Friendly competition • Free stuff • Challenge yourself • Showcase your talents • Correct entries (learning check) • Participation rate per campus • Clickthrough / completion rates for action items
  18. 18. Scavenger hunt results • Used for: o Intranet relaunch o New systems and processes o Welcoming and onboarding new team o Learn about colleagues around the world • Latest scavenger hunt on Chatter: 57 entries, 26 likes, 4 shares • Feedback: o “Love this contest! Feel like I'm getting to know more colleagues than ever before!”
  19. 19. Making it work in your organization • Contest formats • Scavenger hunts • Ideation • [Social] media creation • Referral drives • Talent shows • Cool prizes and giveaways - $$* • Win: Apple anything, Fitbits, gift cards, trips • Free Sage-branded stuff • Sample contest terms & conditions
  20. 20. Continue the conversation • karen.hamilton@sage.com • linkedin.com/karenhamilton • twitter.com/tinybites • Instagram.com/tinybites

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