This is an overview of what you can do to create an authentic presence on Facebook. Topics include content, frequency, Ads and Groups

1. CREATING A BUSINESS
PRESENCE ON FACEBOOK
Julie Kittredge, Business Services Advisor
jkittredge@ahml.info
February 14, 2017

2. Why Facebook for Business
Drive traffic to your
website
Create conversations &
engagement
Build relationships
Establish your expertise
Education customers
Monitor your
competitors
Great for referrals

3. The “New” Marketing

4. Facebook Pages
Over 1 billion users on Facebook.
Your friends, colleagues,
customers and business
competitors are already using
Facebook.
More than 13 million business
pages on Facebook.
Individuals have profiles,
businesses have pages.
Easy to update and share news,
photos and videos.
Comment and engage online
conversations.

5. Creating Your Brand
Develop your reputation, how
people feel about you, what
they think when they think of
your business
Consistent across all platforms
Same headshot or logo for all
profile pictures
Consistent personality and
“voice”
Consistent colors

9. Ideas for Engagement
Share content that is worth
sharing with others
Are you adding value to your
customer’s life?
Content should be
interesting, educational,
inspiring
Content should be helpful
Content should be generous
with what you know
Every post should have a goal
Respond authentically
End most posts with a call to
action

10. Types of questions/calls to action
Start a conversation
Ask a question at the end
of each post
Take a poll
Ask for opinions
Ask for feedback
Ask them to click to your
website
Ask them to like the post
Ask them to like your page

11. Other platforms include …

12. Images. Images. Images.
Photos ideas:
Behind the scenes
Anniversary, milestones
Customers, staff
Events
Menu
Quotes
Local business, news
Recipes

13. Easy text overlays
Canva.com 
PicMonkey
Gimp
Photoshop
Elements

14. Frequency
1/day vs. 2-3/week
Use the 1/3 rule
Schedule your posts for
later
Use a
marketing/editorial
calendar to plan ahead
Be intentional about
your posts

15. Paying for Visibility
Facebook ads
Facebook algorithms
change often
More difficult for users
to see your posts
organically
Ads can target specific
audience
Need to measure results
Page analytics

16. Facebook Groups
Businesses can offer
exclusive contact within
groups.
Build a community
around your business.
Can be used as a bonus to
signing up for coaching,
online courses,
membership groups.

17. Contact for more assistance
Julie Kittredge, Business ServicesAdvisor
jkittredge@ahml.info
www.ahml.info/business