Taylored Restoration - Using Facebook


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Ways to use Facebook for your service industry.

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  • Subscribe to some blogs that are in your industry that you may want to share with your audience.
  • Redbull has a live feed from sports figures. Post funny images Jokes
  • Be the Heloise of FAcebook. Time or money saving tips Phone apps Upcoming conference – buy today and save $100
  • Ask to be liked on your status updates. And instruct them to share the good stuff!
  • Answer questions you receive from your clients or from the phone or email.
  • For example, use facebook for book reviews and maybe twitter for tips.
  • According to a recent report by ViTrue, the best time to get a response from your fans is on Tuesda y.  Click through rates peaked at nearly 10% on Tuesday and actually hovered around the same percentage on both Monday and Wednesday as well. The worst time?  Their study suggests that click-through-rates plummet on Friday and Saturday with less than a 3% CTR.
  • Surprise with a personal post once in a while
  • Taylored Restoration - Using Facebook

    1. 4. Goal is to increase traffic to business
    2. 5. <ul><li>Facebook Marketing Goal </li></ul><ul><li>Create a list of topics </li></ul><ul><li>Schedule when to post </li></ul><ul><li>Who will create new content? </li></ul><ul><li>Who will post? </li></ul><ul><li>Measure results </li></ul>
    3. 6. Stay Delightful, Fresh, and Entertaining
    4. 7. Pick Topics to Post About <ul><li>Short Tips </li></ul><ul><li>Comments on local news </li></ul><ul><li>Short How to’s </li></ul><ul><li>Events with pictures </li></ul><ul><li>Work projects (like the mall) </li></ul><ul><li>Things too short for the blog </li></ul>
    5. 8. Facebook October 2011 Monday Tuesday Wednesday Thursday Friday Saturday Sunday           1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31            
    6. 9. Types of Posts - Share Relevant Articles
    7. 10. Business Updates Mini press releases 12:1
    8. 11. Contests Use Apps or Notes Be Creative
    9. 12. Data Share unique facts
    10. 13. Events
    11. 14. Fun
    12. 15. Helpful Tips
    13. 16. Info Tab List other Social Media Links
    14. 17. Jokes and Quotes http://www.onelinerz.net/ I don't believe you can do today's job with yesterday's methods and be in business tomorrow.
    15. 18. Like Me Like Me! Share with your friends.
    16. 19. Answer Questions
    17. 20. Comment on Books <ul><li>Books that your </li></ul><ul><li>target audience </li></ul><ul><li>might benefit </li></ul><ul><li>from reading </li></ul><ul><li>Link to Amazon </li></ul>
    18. 21. Different Strategies Don’t send the exact same thing out to all your social media outlets
    19. 22. Tagging @
    20. 23. URL www.Facebook.com/TayloredRestoration
    21. 24. Balance Your Writing <ul><li>Chunked Content </li></ul><ul><li>Hyperlinks </li></ul><ul><li>Images </li></ul><ul><li>Videos </li></ul>
    22. 25. Ways to Engage Your Audience
    23. 26. Engage Your Audience <ul><li>End in a question </li></ul><ul><li>Use “You” and ”Yours” </li></ul><ul><li>Keep It Short </li></ul>
    24. 27. Engage Your Audience <ul><li>Post in High Traffic Times </li></ul><ul><li>Respond Promptly </li></ul><ul><li>Address Fans by Name </li></ul>
    25. 28. Engage Your Audience <ul><li>Commit Yourself </li></ul><ul><li>Thank Your Fans </li></ul><ul><li>Surprise Your Fans Sometimes </li></ul>
    26. 29. Ways to Promote FB
    27. 30. Promote Your Facebook <ul><li>Email Signature </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Articles </li></ul><ul><li>Events </li></ul><ul><li>All other Social Media </li></ul><ul><li>Printed Materials </li></ul>
    28. 31. Other Creative Ideas
    29. 32. Get Creative Before Traveling contact followers that are in that area to see if you can meet up.
    30. 33. Get Creative Post images of products and the first person to tag an item with their name wins it
    31. 34. Get Creative Take photos of your events Tag people in the posted images
    32. 35. Get Creative Have open office hours on Talk to the Expert “ Facebook Fridays”
    33. 36. <ul><li>Facebook Marketing Goal </li></ul><ul><li>Create a list of topics </li></ul><ul><li>Schedule when to post </li></ul><ul><li>Who will create new content? </li></ul><ul><li>Who will post? </li></ul><ul><li>Measure results - Insights </li></ul>
    34. 37. Stay Delightful, Fresh, and Entertaining
    35. 38. Best Practices <ul><li>Be interactive, fun, and helpful. </li></ul><ul><li>Embed videos </li></ul><ul><li>Create a connection between FB and outside world. </li></ul><ul><li>Create contests </li></ul><ul><li>Put FB logo on print ads and email signatures </li></ul><ul><li>Use FB to grow email list and vice versa </li></ul>
    36. 39. Best Practices <ul><li>Introduce new services on FB first </li></ul><ul><li>Welcome page </li></ul><ul><li>Integrate social content on FB </li></ul><ul><li>Like other businesses </li></ul><ul><li>Don’t talk about yourself so much </li></ul><ul><li>1-2 posts per day </li></ul><ul><li>Talk about “them”, not “I” and “me” </li></ul>
    37. 40. Best Practices <ul><li>Write at a 5 th grade level </li></ul><ul><li>State “Please Share” or “Please comment” </li></ul>
    38. 41. HootSuite.com