This presentation conducted for the Arts Council in Charlotte, NC on April 14, 2010. It provides an overview and a few key concepts from The Networked Nonprofit, a book co-authored by Beth Kanter and Allison Fine (Wiley & Sons, 2010)
2. What we’re going to cover ….
Intros and Icebreaker
Peggy Padden’s story
The Networked Nonprofit Defined
3 ways of being…
• A Social Culture
• Transparency
• Simplicity
A way of doing
•Crowdsourcing
Reflection
5. Let’s Get Social!
Quick Poll: Who is here, One thing hope to learn
Hashtag: networkednp
Wiki: http: //networkednonprofit.wikispaces.com
Book on Amazon: http://bit.ly/networkednp
9. The Networked Nonprofit
BE DO
Understand Networks Work with Crowds
Create Social Culture Learning Loops
Listen, Engage, and Build
Relationships
Friending to Funding
Trust Through Transparency Governing through Networks
Simplicity
16. Defining A Social Culture
Uses social media to engage people
inside/outside to improve programs,
services, or reach communications
goals
17. Loss of control over their branding
and marketing messages
Dealing with negative comments
Addressing personality versus
organizational voice (trusting
employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and
resources
Suffering from information overload
already, this will cause more
18. Thanks to David Armano for permission to hack his visual!
Source: The Micro-Sociology of Networks
And more like this ….
23. Codifying A Social Culture: Policy
• Encouragement and support
• Why policy is needed
• Cases when it will be used,
distributed
• Oversight, notifications, and
legal implications
• Guidelines
• Identity and transparency
• Responsibility
• Confidentiality
• Judgment and common
sense
• Best practices
• Tone
• Expertise
• Respect
• Quality
• Additional resources
• Training
• Press referrals
• Escalation
• Policy examples available at
wiki.altimetergroup.com
Source: Charlene Li, Altimeter Group
44. @afine @kanter
Wiki: http: //networkednonprofit.wikispaces.com
Book on Amazon: http://bit.ly/networkednp
Editor's Notes
This is what we’re going to cover ….
I wear many hats. I’m th
WhoHow many organizations are not yet using social media, just getting started, have a strategy in place – using effectively or not?
2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
2,730 friends and $65,538, plus the $50,000 challenge grant for a grand total of $115,538. AGC report
BK start: Genesis Issue of social lchangeWhere we’ve been’Opportunity
http://www.flickr.com/photos/franie/471300085/Beth:Share Pairs Stand Up – Every other row to stand out and face the back of the roomSpace in room – then find someone in the room you haven’t talked toIntroduce yourselves, an idea that excited you that you heard at the conference?(each pair, find another pair)What do you think are some adjectives that describe a the Networked Nonprofit? Make wordle -- Pop Corn Report: Ring bells
In the book, we tell the story about the American Red Cross and how beginning with listening had an unanticipated outcome – it helped demonstrate the value of social media and lead to a shift to a social culture.I have been honored to have the opportunity to present with and learn from Wendy Harman who works at the Red Cross. As an early adopter of social media shortly, we can take a look back and see the arc of this transition to a more social culture. Let’s take a quick look at that ….
In early 2010, I started to notice social media as part of program delivery – continuing evidence of a social culture.
Organizational culture is the psychology, attitudes, and experiences and beliefs of the people who lead organizations. Culture impactsUse social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Embrace mistakes and take calculated risksReward learning and reflectionUse a “try it and fix it as we go” approach that emphasizes failing fastOvercomes organizational innertia Understand and appreciate informality and individuality do not necessarily indicate a lack of professionalism and caring.Trust staff to make decisions and respond rapidly rather than craw through endless check-ins and approval processes
Testing of the policy – and there may be things that you didn’t think
http://www.flickr.com/photos/ableman/144373997/
Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidly
http://www.flickr.com/photos/hermida/490868828/Share pair, where are you and what does it look like?Ask Very social, Ask Not all, Ask MiddleWhat does your organization need to do to be more social?
http://www.flickr.com/photos/franie/471300085/Actually a sponge - Porifera- http://www.cartage.org.lb/en/themes/sciences/zoology/biologicaldiverstity/AnimalsI/sponge_1.gif]
Organizations and people do too much because they work within systems that took complicated.Complexity slows us down and keeps good ideas and energy behind the firewallMaking something complex is easy, simplicity is harder.It was hard for me to put one word on the slideThe networked nonprofit has clarified what it does and focuses their energy on what they do best and networks the rest. Simplicity powers more informal connections between people and organizations and blurs boundaries – enables insiders to get out and outsiders to get in.It helps organizations scale.
Focus on what you do best, network the rest
Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
Doing more by Theme: Explain - Feel like you have too much to do, because you do too much - do what you do best and network the rest Exercise: Surfrider - Reflection question doing less
What's one small step that your organization can take towards being a networked nonprofit? on the back of business card - and draw a winner free copy.
