Social Media Optimization

SOCIAL MEDIAOPTIMIZATIONby Dustin Luther (@tyr)

OPTIMIZATIONImpact Noise

IMPACT OPTIMIZATION Impact Conversational Tools

NOISE OPTIMIZATION Noise Listening Tools

GETTING STARTED

1. WEBSITE BASELINE4 Keys Factors:1. Proud of It2. Dynamic Content3. Lead Capture4. Ability to Prospect

2. BIZ CYCLE Lead Generation Consumers Prospects

2. BIZ CYCLE Lead Generation ConsumersClients Prospects Client Management

2. BIZ CYCLE Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management

2. BIZ CYCLE Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management

IMPACT ~> CONVERSATION Impact Conversational Tools

CONVERSATION TOOLSFacebook Twitter Your Blog

FACEBOOK600+ Million PeopleIntuitive to UseIncredible Sphere Marketing

NETWORK OPTIMIZATION

NETWORK OPTIMIZATION 1Rankings

NETWORK OPTIMIZATION 1RankingsUpdates 2

NETWORK OPTIMIZATION 1Rankings 3Updates 2Suggestions

THE FACEBOOK VACUUM

PROFILE, PAGE OR GROUP Proﬁle Page GroupConnection Friends Fans/Likers Member Best for People Brands CommunitiesInteraction Updates Updates Updates

PRACTICAL EXAMPLE

PRACTICAL EXAMPLELearned to generatetons of commentson his proﬁle

PRACTICAL EXAMPLELearned to generatetons of commentson his proﬁleCreate a Page abouthis community

PRACTICAL EXAMPLELearned to generatetons of commentson his proﬁleCreate a Page abouthis communityBrought back toconversion point

USE GROUPS EFFECTIVELYShare with a smallgroup (your team,ofﬁce, etc.)Cross promoteinteresting links

TIP: CONNECT WITH PEOPLETags people onupdates, comments,photos and videos

STRATEGY OVERVIEWStatus updates!Use GroupsTag, tag, tag

IMPACT QUESTIONS?

NOISE ~> LISTENINGNoise Listening Tools

LISTENING TOOLSGist Yelp Google Alerts

GISTSocial CRMOptimize your timeFocus on people whodrive you business

BUILD YOUR DATABASEUpload contactsPrioritize people

FOCUS ON INFLUENTIALS

FOCUS ON INFLUENTIALSSet importance levelbased on available time

FOCUS ON INFLUENTIALSSet importance levelbased on available timeSee Twitter &Facebook updates,news updates, blogposts, & more

FOCUS ON INFLUENTIALSSet importance levelbased on available timeSee Twitter &Facebook updates,news updates, blogposts, & moreFrom yoursmartphone!

SOCIAL MADE SIMPLESimilar to GistSet up a planBe consistent

NOISE QUESTIONS?

OPTIMIZATION SUMMARY Impact Noise

GETTING STARTED

STEP 1 - RESEARCH (2 HOURS)1. Research 5 people who make you: • More Money • Smarter • Happier

STEP 2 - AGGREGAGTE (30 MINUTES)2. Aggregate them • Gist • Social Made Simple Group • Hootsuite

STEP 3 - ENGAGE (15 MIN PER DAY)3. Engage where they’re active • Leave comments on their updates, photos or videos • Ask questions

INTERESTING VS INTERSTED

THANK YOU!Dustin LutherWeb: http://4realz.netTwitter: @tyrFacebook:http://dustinluther.comEmail: dustin@4realz.net

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Social Media Optimization

by Dustin Luther

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