Social Media Optimization

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  • Social Media Optimization

    1. 1. SOCIAL MEDIAOPTIMIZATIONby Dustin Luther (@tyr)
    2. 2. OPTIMIZATIONImpact Noise
    3. 3. IMPACT OPTIMIZATION Impact Conversational Tools
    4. 4. NOISE OPTIMIZATION Noise Listening Tools
    5. 5. GETTING STARTED
    6. 6. 1. WEBSITE BASELINE4 Keys Factors:1. Proud of It2. Dynamic Content3. Lead Capture4. Ability to Prospect
    7. 7. 2. BIZ CYCLE Lead Generation Consumers Prospects
    8. 8. 2. BIZ CYCLE Lead Generation ConsumersClients Prospects Client Management
    9. 9. 2. BIZ CYCLE Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
    10. 10. 2. BIZ CYCLE Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
    11. 11. 2. BIZ CYCLE Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
    12. 12. IMPACT ~> CONVERSATION Impact Conversational Tools
    13. 13. CONVERSATION TOOLSFacebook Twitter Your Blog
    14. 14. FACEBOOK600+ Million PeopleIntuitive to UseIncredible Sphere Marketing
    15. 15. NETWORK OPTIMIZATION
    16. 16. NETWORK OPTIMIZATION 1Rankings
    17. 17. NETWORK OPTIMIZATION 1RankingsUpdates 2
    18. 18. NETWORK OPTIMIZATION 1Rankings 3Updates 2Suggestions
    19. 19. THE FACEBOOK VACUUM
    20. 20. THE FACEBOOK VACUUM
    21. 21. PROFILE, PAGE OR GROUP Profile Page GroupConnection Friends Fans/Likers Member Best for People Brands CommunitiesInteraction Updates Updates Updates
    22. 22. PRACTICAL EXAMPLE
    23. 23. PRACTICAL EXAMPLELearned to generatetons of commentson his profile
    24. 24. PRACTICAL EXAMPLELearned to generatetons of commentson his profileCreate a Page abouthis community
    25. 25. PRACTICAL EXAMPLELearned to generatetons of commentson his profileCreate a Page abouthis communityBrought back toconversion point
    26. 26. USE GROUPS EFFECTIVELYShare with a smallgroup (your team,office, etc.)Cross promoteinteresting links
    27. 27. TIP: CONNECT WITH PEOPLETags people onupdates, comments,photos and videos
    28. 28. STRATEGY OVERVIEWStatus updates!Use GroupsTag, tag, tag
    29. 29. IMPACT QUESTIONS?
    30. 30. NOISE ~> LISTENINGNoise Listening Tools
    31. 31. LISTENING TOOLSGist Yelp Google Alerts
    32. 32. GISTSocial CRMOptimize your timeFocus on people whodrive you business
    33. 33. BUILD YOUR DATABASEUpload contactsPrioritize people
    34. 34. FOCUS ON INFLUENTIALS
    35. 35. FOCUS ON INFLUENTIALSSet importance levelbased on available time
    36. 36. FOCUS ON INFLUENTIALSSet importance levelbased on available timeSee Twitter &Facebook updates,news updates, blogposts, & more
    37. 37. FOCUS ON INFLUENTIALSSet importance levelbased on available timeSee Twitter &Facebook updates,news updates, blogposts, & moreFrom yoursmartphone!
    38. 38. SOCIAL MADE SIMPLESimilar to GistSet up a planBe consistent
    39. 39. NOISE QUESTIONS?
    40. 40. OPTIMIZATION SUMMARY Impact Noise
    41. 41. GETTING STARTED
    42. 42. STEP 1 - RESEARCH (2 HOURS)1. Research 5 people who make you: • More Money • Smarter • Happier
    43. 43. STEP 2 - AGGREGAGTE (30 MINUTES)2. Aggregate them • Gist • Social Made Simple Group • Hootsuite
    44. 44. STEP 3 - ENGAGE (15 MIN PER DAY)3. Engage where they’re active • Leave comments on their updates, photos or videos • Ask questions
    45. 45. INTERESTING VS INTERSTED
    46. 46. THANK YOU!Dustin LutherWeb: http://4realz.netTwitter: @tyrFacebook:http://dustinluther.comEmail: dustin@4realz.net

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