The Walking Dead Gabe Gerzon Social Media Marketing With Julie Frechette
TWD Growth Relative to Arts & Entertainment Category
Recommendations1. In-show Social Media “Ticker”• Commercial lead-ins are usually semi-cliffhangers• A social media "ticker" at the bottom of the screen could show real-time comments/tweets about what just happened in the episode.• This would encourage further engagement on Facebook and Twitter since some of the more intriguing and original comments will get play for the television audience, much how CNN tweets user responses to the news.
Recommendations2. Cultivate Twitter Following• 8 million likes on Facebook vs. 360,000 Twitter followers• Implement SM “ticker”• Post Twitter-specific content
Recommendations3. Make The Walking Dead Easier to Watch• Second season added to iTunes after finale, but not after each episode aired in-season.• This delay facilitates piracy.• The Oatmeal on Piracy:http://theoatmeal.com/comics/game_of_thr ones
Recommendations4. Begin Responding on Facebook (With Care)• Have never responded to a single Facebook comment/post.• Responding to select posts should boost engagement and cultivate a two-way conversation
Recommendations5. Keep it Up• They are already the best in the business—will do fine so long as the show remains good and they don’t get lazy• Have a social media campaign prepared for the season 3 premiere in October