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Measuring social media

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'Measuring Social Media' - put together for the Charity Comms social media conference.

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Measuring social media

  1. 1. Measuring social media Emerson Povey, Digital Communities Editor @emersonp @amnestyukhttp://www.flickr.com/photos/tomschenkenberg/2392891330/
  2. 2. What do you want to know?ReachHow many people am I talking to?What makes more people join us?EngagementHow many of them are listening?How many of them are talking to/about us?ActionHow many of them are doing something?
  3. 3. Reach
  4. 4. Reach
  5. 5. Engagement & Action Facebook Liking Commenting Sharing Twitter Replying Mentioning Retweeting …and clickthroughs! http://www.flickr.com/photos/budding/104913945/
  6. 6. Facebook
  7. 7. Facebook
  8. 8. Measuring action – Google Analyticshttp://www.amnesty.org.uk?utm_source=social&utm_medium=twitter&utm_campaign=MayAppeal&utm_content=AppealTweet1
  9. 9. Measuring action – Google Analyticshttp://www.amnesty.org.uk?utm_source=social Email, social media, even press&utm_medium=twitter Twitter, Facebook, Google plus&utm_campaign=MayAppeal&utm_content=AppealTweet1 Fundraising, campaigninghttp://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578
  10. 10. Measuring action – Google Analytics
  11. 11. …and back to Facebook
  12. 12. …and back to Facebook
  13. 13. Twitter
  14. 14. Twitter
  15. 15. Twitter
  16. 16. Paid-for monitoring
  17. 17. Paid-for monitoringhttp://thenextweb.com/socialmedia/2011/09/02/the-best-new-social-media-analytics-tools-of-the-year-so-far/http://mashable.com/2012/02/09/social-media-analytics-spreadsheets/
  18. 18. Questions? emerson.povey@amnesty.org.uk @emersonp @amnestyukAmnesty International

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