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WordPress Websites that work

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Introduction presentation from NARdiGras' Real Estate WordCamp given by Dustin Luther: http://www.realtor.org/educsess.nsf/pagesluNew/Conf10IntroWP

Covers strategy for real estate professionals on how to best use WordPress as the hub of their online marketing.

Published in: Real Estate
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WordPress Websites that work

  1. 1. Websites that Work by Dustin Luther (@tyr)
  2. 2. One Strategy that will work for everyone…
  3. 3. One Strategy that will work for everyone… Doesn’t exist
  4. 4. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  5. 5. Baseline4 Keys Factors: 1. Proud of It 2. Dynamic Content 3. Lead Capture 4. Ability to Prospect
  6. 6. Proud of your site
  7. 7. Dynamic Content
  8. 8. Home Search Email Newsletters Lead Capture
  9. 9. Ability to Prospect
  10. 10. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  11. 11. Front-End Design
  12. 12. Front-End Home Search/IDX
  13. 13. Front-End Pages/Posts
  14. 14. Front-End Widgets
  15. 15. Back-EndUpdate Articles
  16. 16. Back-EndChange Theme
  17. 17. Back-End Add Plugins
  18. 18. SimplePublish
  19. 19. Simple1 Publish
  20. 20. Simple2Publish
  21. 21. Simple 3Publish
  22. 22. Simple 4Publish
  23. 23. SimpleEmail
  24. 24. Simple1 Email
  25. 25. Simple 2Email
  26. 26. Simple3 Email
  27. 27. Simple 4Email
  28. 28. Simple5 Email
  29. 29. Email to the World
  30. 30. TextAlready Doing It!
  31. 31. Example
  32. 32. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  33. 33. Why WordPress?
  34. 34. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.
  35. 35. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.
  36. 36. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.• Beautiful, fully functional, SEO- friendly sites
  37. 37. Why WordPress?• Most robust CMS on the market: • Video, photos, presentations, IDX integration, Facebook, Twitter, etc.• Tons of free upgrades: • themes, plugins, widgets, etc.• Beautiful, fully functional, SEO- friendly sites• HUGE developer community
  38. 38. Example Plugins
  39. 39. RelevantGreat SEO
  40. 40. RelevantGreat SEO
  41. 41. RelevantGreat SEO
  42. 42. Why Not WordPress
  43. 43. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors
  44. 44. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.
  45. 45. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.• Time consuming
  46. 46. Why Not WordPress• Confusing: • Hosted vs Self-hosted options • Configuration errors• New terminology: • posts, pages, comments, themes, plugins, categories, widgets, etc.• Time consuming• Good support is hard to find
  47. 47. WordPress Tips• Try it out first: • http://wordpress.com• If online marketing is for you: • Hire a WP expert for hosting & support • Get, and use, a great home search • Upgrade
  48. 48. Online Training Course• Week 1: Writing a Blog Post• Week 2: Using Photos, Videos and Links• Week 3: Creating Landing Pages• Week 4: Facebook Basics• Week 5: Twitter Basics
  49. 49. Overview• Baseline• Mechanics of Websites• WordPress• Strategy
  50. 50. Source of Clients?Referrals? Direct to Consumer?
  51. 51. Source of Clients?Referrals? Direct to Consumer?
  52. 52. Agent Biz Cycle (ABC)Community Sphere Consumers Clients Prospects
  53. 53. Agent Biz Cycle (ABC) CommunitySphereBuilding Sphere Consumers Clients Prospects
  54. 54. Agent Biz Cycle (ABC) Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects
  55. 55. Agent Biz Cycle (ABC) Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  56. 56. Strategy #1: Consumers Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  57. 57. Steps• Drive Traffic• Self-identify• Follow up• Close
  58. 58. Drive Consumer TrafficEvolution Strategy Paid Organic SEO & SEM
  59. 59. Drive Consumer TrafficEvolution Strategy Paid Organic SEO & SEM
  60. 60. Good SEO = TimelessEvolution Strategy
  61. 61. SEO Tips• Evolution: From link trading to link bating• Viable strategies for generating links to your real estate site: • Social News, Social Bookmarking, Social Networks, Social Groups• Choose one strategy… and only one
  62. 62. Good SEMEvolution Strategy
  63. 63. Step #2• Drive Traffic• Self-identify• Follow up• Close
  64. 64. Home Search Email Newsletters Lead Capture
  65. 65. Step #3• Drive Traffic• Self-identify• Follow up• Close
  66. 66. Asking for BizPhone Email
  67. 67. Step #4• Drive Traffic• Self-identify• Follow up• Close
  68. 68. Strategy #2: Sphere Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  69. 69. Building Your SphereBlog Gist Facebook
  70. 70. Blogging
  71. 71. Educational
  72. 72. Expert
  73. 73. Interviews
  74. 74. Opinions
  75. 75. Update
  76. 76. Market Conditions
  77. 77. Informative
  78. 78. Events
  79. 79. Humor
  80. 80. Photos
  81. 81. Links
  82. 82. Listings
  83. 83. Listings
  84. 84. Plagiarism
  85. 85. Self-serving
  86. 86. Attacks
  87. 87. Exceptions
  88. 88. Strategy #3: Hybrid Community Lead GenerationSphereBuilding Sphere Consumers Clients Prospects Client Management
  89. 89. Review• Baseline• Mechanics of Websites• WordPress• Strategy
  90. 90. Interesting vs. Interested
  91. 91. http://4realz.net Twitter: @tyr

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