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Social media for festivals twitter - using tags

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How to group tweets using Hash tags, #tags, tags - setting tags for your festival or event. Monitoring the use of tags.

How to group tweets using Hash tags, #tags, tags - setting tags for your festival or event. Monitoring the use of tags.


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  • 1. SOCIAL MEDIA FOR FESTIVALSNext steps with Twitter – Using Tags
  • 2. WHAT IS A TAG Also known as a hash tag #
  • 3. WHAT ARE TAGS USED FOR? Using a word or short code preceded by # allows you to group Tweets together Good for conferences, gatherings, conversations Using a tag allows you to find others who are interested in the subject and helps you connect
  • 4. #ETAG2013 – AN EXAMPLE At this year’s Edinburgh Tourism Action Group conference, the organisers spread the word about the conference and declared a tag #ETAG2013 They included this in the joining instructions for the conference People attending the conference used the tag to tweet information
  • 5. POWER OF A TAG #ETAG2013
  • 6. WHAT DOES THE REPORT MEAN?
  • 7. FINDING TAGS TO FOLLOW Listening to Radio, TV programmes now give tags for you to Tweet comments - #GBBO for The Great British Bake Off #R2Folkawards – Radio 2 Folk Awards http://www.bbc.co.uk/programmes/b01ps9dy/live Weekly Twitter events #FF or #FollowFriday Check with organisers of an event Look at your time-line and search by tags from people you follow Look at “Trending topics” on Twitter
  • 8. TAG DIRECTORIES http://tagdef.com/ http://www.hashtags.org Both directories where you can search for a tag you’d like to use to see if it has been used before. Can add your own tag definition This is a Google Spreadsheet list of Twitter Chats: https://docs.google.com/spreadsheet/ccc?key=0Apr v5ylG3L56dGs1Z1NTXzNNUnZZZ3JMQ2Vyc0xoN 3c#gid=0
  • 9. PARTICIPATING IN A TWITTER CHAT If you or your event wishes to participate in a Twitter Chat, all you do is append the tag to your Tweet e.g. #ScotlandHour To save you typing tag every time, and to monitor a conversation, you can use: http://tweetchat.com/
  • 10. IT’S ALSO FOR FUN! People use tags on Twitter for fun or irony too #JCHMB – Jings, Crivens, Help Ma Boab! Used a lot by @Mr_Paw_Broon – a fun parody account on Twitter #nowplaying – to talk about games or music
  • 11. JUST FOR FUN!
  • 12. FURTHER READING http://www.searchenginepeople.com/blog/best- tools-to-summarize-twitter-hashtags.html http://www.wikihow.com/Use-Hashtags-With-Twitter http://www.entrepreneur.com/article/222955 http://sproutsocial.com/insights/2011/05/how-to- use-twitter-hashtags/ http://www.socialmediaexaminer.com/twitter-chat- guide/
  • 13. GET BUSY, GET SOCIAL •Twitter https://twitter.com/#!/SusanMcNaughton •Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media •Web: http://www.susanmcnaughton.com •LinkedIn: http://www.linkedin.com/in/SusanMcNaughton