Presentation to East Neuk Open Studios and Crail Festival about planning for social media for a village arts festival

1. S O C I A L M E D I A F O R
F E S T I V A L S A N D
E V E N T S
M A K I N G A P L A N

2. Printed material directs
people to Website,
Facebook, Twitter
Website content at core
Content on Website linked to/from
Facebook, encouraging visits to site
Content on Website
linked to/from
Twitter, encouraging
visits to site
YouTube hosts
Video content which can be
Linked to from site or other media
Flickr hosts photographs
Which can be linked to/from
Website or other media
Groups gather images from
many contributors
L I K E L Y K E Y E L E M E N T S F O R Y O U R F E S T I V A L
Instagram
Photo or video content
#tags link together
Link to website in profile
Pinterest
Pin images to Boards
Video/photographs
Links to websites

3. W E B S I T E F O R
Y O U R
F E S T I V A L
• Regularly updated
• Interesting content
• Optimised for mobile
• Clear links to social profiles
• Accurate information
• Make it about the people
involved
• Encourage bloggers to write as a
guest or visit and blog about you

4. F A C E B O O K
F O R Y O U R
F E S T I V A L
• Clear name similar to your Festival
• More than one Administrator
• Regularly updated
• Links to your website
• Display content from other media
• Varied content - text, images, videos, questions, fun
• Advertised on all printed matter
• Linked from your website
• Regular monitoring
• Share content from other pages
• Tag/name other pages in your updates to
encourage them to do the same

5. T W I T T E R F O R
Y O U R
F E S T I V A L
• Named to match your festival
• Profile link to your website
• Clear logo for your festival
• Regular updates
• Follow people
• Use Twitter lists
• Regular monitoring to answer/
thank/ engage
• Join in relevant chats

6. F L I C K R F O R
Y O U R
F E S T I V A L
• Store photographs in annual groups to
refer to and use for future publicity
• Encourage people to add their
photographs from your events to your
groups
• Use key words and phrases to facilitate
search
• Make sure you encourage sharing by
adding correct rights/attribution
• Upload as soon as possible after your
events
• Select key images to be used for
publicity

7. I N S T A G R A M
F O R Y O U R
F E S T I V A L
• Site for mobile photography
• Growing community
• Owned by Facebook
• Uses #tags to group content
• Follow and comment to encourage
followers
• Was square images, now allows other
formats
• Can post video up to 30s
• Encourage visitors to use your tag, then
can use their content

8. P I N T E R E S T
F O R Y O U R
F E S T I V A L
• Create ‘boards’ where you pin images/links which
relate to the topic of the board
• Useful to create information about specific
subjects
• Searchable
• Pin images from your site to encourage others to
pin and share
• Comment, follow others, join collaborative boards
- all ways to increase engagement
• Encourages visits to your website
• Make your images ‘pinnable’ to encourage others
to spread the word about your festival or events
• Format of pins - make long images to take up
more space/become more noticeable

9. P R I N T M A T E R I A L S
F O R Y O U R
F E S T I V A L
• Encourage interaction by
including info about social
media networks
• Always have your web
address on all printed
matter
• Declare a #tag and use it
everywhere to encourage
sharing/participation