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Global Product Management Talk on twitter


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Presented at Silicon Valley Product Camp, April 2, 2011

Published in: Business
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Global Product Management Talk on twitter

  1. 1. Introducing Global Product Management Talk on Twitter Founder & co-host @ProdMgmtTalk Cindy F. Solomon, CPM/CPMM
  2. 2. What is #ProdMgmtTalk ? <ul><ul><li>It’s a Twitter chat for product managers and other professionals involved with product management from around the world and is open to the public for participation. </li></ul></ul>@ProdMgmtTalk
  3. 3. Who is behind #ProdMgmtTalk? <ul><ul><li>Cindy F. Solomon, CPM/CPMM </li></ul></ul><ul><ul><li>Founder & Producer </li></ul></ul><ul><ul><li>Co-hosted by </li></ul></ul><ul><ul><li>Cindy @cindyfsolomon </li></ul></ul><ul><ul><li>and </li></ul></ul><ul><ul><li>Adrienne Tan of @brainmates </li></ul></ul>@ProdMgmtTalk
  4. 4. Tweet travelled 7400 miles <ul><li>January, 2011 </li></ul><ul><ul><li>Cindy lurks, participates & recognizes value of twitter chats from #b2bchat, #blogchat, & #pr20chat </li></ul></ul><ul><ul><li>IDEA! a weekly twitter forum for product management  </li></ul></ul><ul><ul><li>Tweets out from San Francisco bay area for collaborator </li></ul></ul><ul><ul><li>Adrienne Tan of brainmates tweets back from Australia </li></ul></ul><ul><li>February, 2011 </li></ul><ul><li>The Global Product Management Talk on Twitter launches with  Steven Haines, Author of Product Manager’s Desk Reference </li></ul>@ProdMgmtTalk
  5. 5. Mission <ul><ul><li>Engage Product people in utilizing social media </li></ul></ul><ul><ul><li>Showcase experts, speakers, bloggers & thought leaders </li></ul></ul><ul><ul><li>Evangelize Product related job titles as exciting, challenging & rewarding career endeavors </li></ul></ul><ul><ul><li>Raise important issues that all Product Management  professionals confront </li></ul></ul><ul><ul><li>Educate & share resources across industries and borders </li></ul></ul><ul><ul><li>Facilitate on-going dialogue, networking, mentoring & support beyond weekly events </li></ul></ul><ul><ul><li>Create global community of product management knowledge  </li></ul></ul>@ProdMgmtTalk
  6. 6. Who should join in? <ul><ul><li>Professional Product Managers </li></ul></ul><ul><ul><li>Those responsible for managing products from inception through launch </li></ul></ul><ul><ul><li>People with the title and/or in the department of “Product Manager, Product Marketing Manager, Product Management” </li></ul></ul><ul><ul><li>People who develop products, are responsible for products, are concerned with the success of products </li></ul></ul><ul><ul><li>Companies that produce products! </li></ul></ul><ul><ul><li>CEOs, founders, developers, investors, project managers, designers, etc. </li></ul></ul><ul><ul><li>Anyone interested in Product Management issues </li></ul></ul>@ProdMgmtTalk
  7. 7. Who Can Join? YOU and your colleagues! @ProdMgmtTalk
  8. 8. What do you talk about? <ul><ul><li>Each week we invite a Product Management thought leader to lead us in a particular topic. </li></ul></ul><ul><ul><li>The Product Management expert tweets answers to pre-posted questions during the hour, while everyone chimes in on the tweet stream. </li></ul></ul>@ProdMgmtTalk
  9. 9. What topics? <ul><li>To date, we have discussed: </li></ul><ul><ul><li>Best In Class Product Management </li></ul></ul><ul><ul><li>Establishing Market Authority </li></ul></ul><ul><ul><li>Innovation is Just Good Product Management </li></ul></ul><ul><ul><li>Building a PM Organization </li></ul></ul><ul><ul><li>Using Market Insights Effectively </li></ul></ul><ul><ul><li>Use of Social Media in Product Management </li></ul></ul><ul><ul><li>To Agile or Waterfall...Does it Matter? </li></ul></ul><ul><ul><li>Voice of the Customer </li></ul></ul>@ProdMgmtTalk
  10. 10. Who Speaks? <ul><li>So far, these thought leaders have presented: </li></ul><ul><ul><li>  Steven Haines, Author, The Product Manager’s Desk Reference </li></ul></ul><ul><ul><li>Scott Sehlhorst, President, Tyner Blain </li></ul></ul><ul><ul><li>Jim Holland, Director, Product Marketing, Rally Software </li></ul></ul><ul><ul><li>Roger Cauvin, Product strategist  & Founder </li></ul></ul><ul><ul><li>  Saeed Khan, Product Management, On Product Management  </li></ul></ul><ul><ul><li>Paul Alex Gray, Strategic PM, brainmates  </li></ul></ul><ul><ul><li>Mark Mansour, Founder, Agile Bench  </li></ul></ul><ul><ul><li>Jose A. Briones, Ph.D. General Manager CSI Incorporated  </li></ul></ul><ul><ul><li>Jeff Lash, VP, Product Manager & Author, How To Be a Good  Product Manager </li></ul></ul><ul><li>              Future speakers include: April Dunford & Rich Mironov </li></ul>@ProdMgmtTalk
  11. 11. Why Twitter? Twitter provides a unique mode of ambient intimacy in real-time, enabling people from all over the world to express themselves, exchange knowledge, share experiences and find the latest developments around the world. @ProdMgmtTalk
  12. 12. How Do I Participate? There are several ways... @ProdMgmtTalk
  13. 13. Hashtag: # ProdMgmtTalk Hashtags (keywords prepended with a “#”) demarcate tweets into searchable metadata - in the case of Twitter conversations, they signify a rallying point for participants. @ProdMgmtTalk
  14. 14. Search Twitter Search Twitter ( ) for #ProdMgmtTalk to view a real-time chronological order of tweets demarcated as #ProdMgmtTalk (be sure to include the # symbol). @ProdMgmtTalk
  15. 15. Twitter Clients Following a Twitter chat can be difficult to follow since regular tweets and tweets marked with a hashtag can be difficult to segregate in real-time. Fortunately, there are third-party applications which streamline participation into a focused channel @ProdMgmtTalk
  16. 16. TweetChat Third-party applications enhance the value of Twitter. TweetChat ( ) is an example of one such client. It displays only the tweets bearing the hashtag you wish it to display, thus focusing your attention. @ProdMgmtTalk
  17. 17. TwebEvent Twebevent ( ) provides a dashboard for a specific chat event and displays only the tweets bearing the hashtag you wish it to display, thus focusing your attention. @ProdMgmtTalk
  18. 18. Other Applications TweetDeck – TweetGrid The best way to learn how to use Twitter is to sign up to Twitter and simply follow along the hashtag during one of the chats. Most new users – even the skeptical - figure it out quickly. Twitter Tool FAQ’s @ProdMgmtTalk
  19. 19. Other Tweet chats “ Tweet Chats are a growing trend” Currently there are 350 scheduled chats Twitter Chat Schedule Follow @twchat for tweets about new chats added @ProdMgmtTalk
  20. 20. @ProdMgmtTalk Time weekly Mondays in USA= 4:00-5:00 PM PST (California) 7:00 – 8:00 PM EST (NYC) = Tuesdays in Australia 9:00 – 10:00 AM EDT
  21. 21. Follow @ProdMgmtTalk <ul><li>At web site: </li></ul><ul><ul><li>Speaker schedule </li></ul></ul><ul><ul><li>background information </li></ul></ul><ul><ul><li>transcripts of twitter talk </li></ul></ul><ul><ul><li>twitter lists of participants </li></ul></ul><ul><ul><li>blogging follow-up </li></ul></ul><ul><ul><li>Sponsor opportunity </li></ul></ul>
  22. 22. Questions? Follow and reply to @ProdMgmtTalk or email [email_address] @cindyfsolomon @ProdMgmtTalk
  23. 23. Twitter Talks <ul><li>Want your own Twitter Talk? </li></ul><ul><li>Contact Cindy F. Solomon </li></ul><ul><li>Producing Twitter Talks that: </li></ul><ul><ul><li>Cultivate your Knowledge Community </li></ul></ul><ul><ul><li>Recognize & promote Thought leaders </li></ul></ul><ul><ul><li>Engage community around your brand </li></ul></ul><ul><ul><li>Facilitate rich content creation via collective intelligence     </li></ul></ul><ul><li> </li></ul>@cindyfsolomon [email_address] 510-779-0175