Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Top 10 Tactical Tips for
#GivingTuesday
September 3, 2015
Using ReadyTalk
• Chat to ask questions
• All lines are muted
• If you lose your Internet
connection, reconnect using the
...
You Are Being Recorded…
• This webinar will be available on the TechSoup website
along with past webinars:
www.techsoup.or...
Top 10 Tactical Tips for
#GivingTuesday
September 3, 2015
Presenters
5
Assisting with chat: Ale Bezdikian, TechSoup
Becky Wiegand
Webinar Program Manager
TechSoup Global
Rob Wu
CEO...
Where Are
You?
We Are Here
6
We Are Here
Agenda
• Introduction to TechSoup
• Poll Questions – Your #GivingTuesday history?
• 10 Tactical Tips for Planning and Succ...
About TechSoup Global
We are a global network of 63 partner NGOs that provide the
best technology resources to over a half...
9
We are working toward a time when every social benefit
organization on the planet has the technology, resources, and
kno...
Our Impact
10
Together, we build a stronger, more resilient civil society.
$4.8B
in technology
products and grants
employe...
Our Product Donation Programs
Donated technology, education, and community forum resources
for NGOs save costs, magnify im...
Participant Poll
What kind of role are you in at your organization?
• Fundraising/Development
• Communications/Marketing
•...
Participant Poll
Have you participated in a GivingTuesday campaign in the past?
• Yes
• No
13
Participant Poll
Are you looking for a fundraising platform?
• Yes
• No
14
#GIVINGTU
Top 10 Tactical Tips for
GivingTuesday
Rob WU, CEO of CAUSEVOX
#GIVINGTU
ROB WU
CHIEF EXECUTIVE
OFFICER
#GIVINGTU
CAUSEVOX IS
CROWDFUNDING
FOR SOCIAL
CAUSES
#GIVINGTU
WE
HELP
GOO
D
THIN
Photo from World Bicycle Relief in Sri
@robjwu / @causevox
What is
givingtuesday?
#GIVINGTU
National
Domestic
Violence
Hotline
RAISES
$53,000
#GIVINGTU
GREY2K
Raises
$10,000
during
GivingTue
sday
#GIVINGTU
THE CHALLENGE
@robjwu / @causevox
“How do you start a
GivingTuesday campaign?”
–You
@robjwu / @causevox
–You
“We need to take our
givingtuesday fundraisinG to
the next level!”
@robjwu / @causevox
“We’re a small nonprofit
without a lot of
resources…how do we cut
through the noise?”–You
#GIVINGTU
Ten things you can do
RIGHT NOW to turbocharge
this year’s givingtuesday.
Tactical Tips
#GIVINGTU
FREE RESOURCES
http://causevox.com/givingtuesdayreso
urces
http://gtweekly.causevox.com
#GIVINGTU
Tip #1: SET An IMPACT
METRIC
#GIVINGTU
#GIVINGTU
#GIVINGTU
STEPS TO SETTING AN
IMPACT METRIC
IDENTIFY
UnIT
#GIVINGTU
STEPS TO SETTING AN
IMPACT METRIC
IDENTIFY
UnIT
DETERMIN
E UNIT
COST
#GIVINGTU
STEPS TO SETTING AN
IMPACT METRIC
IDENTIFY
UnIT
DETERMIN
E UNIT
COST
CalCulate
GOAL
#GIVINGTU
TIP #2: USE PEER TO PEER
FUNDRAISING
@robjwu / @causevox
WHAT IS Peer to Peer
Fundraising?
@robjwu / @causevox
@robjwu / @causevox
@robjwu / @causevox
2x donations with Peer to peer
fundraising
#GIVINGTU
COMPONENTS OF A
FUNDRAISER TOOLKITCampaign One-Sheet
Images and Logos
Social Media Tips
Sample Emails, Press Rel...
#GIVINGTU
TIP #3: Create a campaign
specific Facebook page
#GIVINGTU
#GIVINGTU
#GIVINGTU
ALTERNATIVE “WATERING
HOLES”
EMAIL LIST
#GIVINGTU
ALTERNATIVE “WATERING
HOLES”
EMAIL LIST
FACEBOOK
/GOOGLE
GROUP
#GIVINGTU
ALTERNATIVE “WATERING
HOLES”
EMAIL LIST
FACEBOOK
/GOOGLE
GROUP
bASECAMP
#GIVINGTU
TIP #4: Have a call to action
@robjwu / @causevox
ONRAMPING yields more results
@robjwu / @causevox
@robjwu / @causevox
#GIVINGTU
CALL TO ACTION
FRAMEWORK
#GIVINGTU
CALLING
CALL TO ACTION
FRAMEWORK
#GIVINGTU
CALLING
CALL TO ACTION
FRAMEWORK
ACTION
#GIVINGTU
Tip #5: Create a Unique
Hashtag
@robjwu / @causevox
The # symbol, called a hashtag, is
used to mark keywords or topics
in a Tweet. It was created
organica...
@robjwu / @causevox
@robjwu / @causevox
#GIVINGTU Source: Bufferapp
#GIVINGTU
HASHTAGGING TIPS
UNIQUE
#GIVINGTU
HASHTAGGING TIPS
UNIQUE RELEVANT
#GIVINGTU
HASHTAGGING TIPS
UNIQUE RELEVANT SHORT
#GIVINGTU
TIP #6: POST THE RIGHT
TYPE OF CONTENT ON
SOCIAL MEDIA
@robjwu / @causevox
@robjwu / @causevox
80% should be EDUCATIONAL
/ ENTERTAINING /
@robjwu / @causevox
80% should be EDUCATIONAL
/ ENTERTAINING /
20% should be
Salesy
@robjwu / @causevox
ENTERTAININ
G
Post
@robjwu / @causevox
ENTERTAININ
G
Post
@robjwu / @causevox
SALESY
Post
#GIVINGTU
TIP #7: PRACTICE SOCIAL
LISTENING
@robjwu / @causevox
@robjwu / @causevox
#GIVINGTU
SOCIAL LISTENING
QUERIES
HASHTAGS
#GIVINGTU
SOCIAL LISTENING
QUERIES
HASHTAGS ORG NAME
#GIVINGTU
SOCIAL LISTENING
QUERIES
HASHTAGS ORG NAME KEYWORD
S
#GIVINGTU
TIP #8: Create & Post
content
@robjwu / @causevox
Companies that blog get 55%
more traffic
@robjwu / @causevox
36% of consumers say they share
content primarily because it
promotes causes or issues they
care about
#GIVINGTU
AGILE APPROACH TO
CONTENT CREATION
POPULATE
CONTENT
#GIVINGTU
AGILE APPROACH TO
CONTENT CREATION
POPULATE
CONTENT
REVIEW /
MONITOR
#GIVINGTU
AGILE APPROACH TO
CONTENT CREATION
POPULATE
CONTENT
REVIEW /
MONITOR
ITERATE
#GIVINGTU
Tip #9: FOLLOW A
STORYLINE
@robjwu / @causevox
Protagonist sets out to defeat a
deadly force or antagonist that
threatens him or his home and
communi...
#GIVINGTU
#GIVINGTU
EARTHR
IGHTS
INT’L
RAISES
$24,000
@robjwu / @causevox
Protagonist starts out as poor and
downtrodden, but rises in the
world through wealth, status, love,
a...
#GIVINGTU
@robjwu / @causevox
Protagonist and companions set
out to acquire an important object
or reach a destination,
encountering...
#GIVINGTU
PROJEC
T
RENEWA
L
RAISES
$73,000
#GIVINGTU
#GIVINGTU
THE
GAUNTL
ET
RAISES
$90,000
#GIVINGTU
TIP #10: USE GREAT
TOOLS
#GIVINGTU
PABLO
#GIVINGTU
Canva
@robjwu / @causevox
CAUSEVO
X
#GIVINGTU
FREE RESOURCES
http://causevox.com/givingtuesdayreso
urces
http://gtweekly.causevox.com
#GIVINGTU
ANY QUESTIONS?
#GIVINGTU
ROB@causevox.com
Facebook/causev
ox
twıtter/causevox
CONTA
CT US
Photo from Well Aware World
CauseVox and Crowdfunding Resources on TechSoup
97
www.techsoup.org/causevox
98
Year-End Fundraising, Crowdfunding, and #GivingTuesday
• Fundraising Tools to Help You Prepare for End-of-Year Campaigns
•...
Fundraising Tools
• CauseVox Pro Plan
• CauseVox Impact Plan
• Teespring
• Shopify
100
Q & A
Please type your
questions in the
chat window.
Continue the discussion in
our Digital Engagement
forum.
http://bit.l...
Learn and Share!
• Chat in one thing that you learned in today’s webinar that
you will try to implement.
• Will you share ...
Upcoming Webinars and Events
• 9/10: Disaster-Proof Your Nonprofit or Library Tech
• 9/16: Managing Mobile: Library Device...
Connect with Us!
www.techsoupglobal.org
www.techsoup.org
facebook.com/techsoupglobal
twitter.com/techsoup
104
ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week.
For more information: www.techsoup.o...
Upcoming SlideShare
Loading in …5
×

Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03

619 views

Published on

Visit http://www.techsoup.org for donated technology for nonprofits and libraries!

Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving.

#GivingTuesday is just around the corner on December 1, 2015 and more than 30,000 organizations are engaged worldwide.

This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign.

Learn ten proven tactics that can make your #GivingTuesday campaign a success. Hear from our partner organization, CauseVox, on #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.

Published in: Education
  • Be the first to comment

Webinar - 10 Tactical Tips for #GivingTuesday - 2015-09-03

  1. 1. Top 10 Tactical Tips for #GivingTuesday September 3, 2015
  2. 2. Using ReadyTalk • Chat to ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk. 2
  3. 3. You Are Being Recorded… • This webinar will be available on the TechSoup website along with past webinars: www.techsoup.org/community/events-webinars • You can also view recorded webinars and videos on our YouTube channel: https://www.youtube.com/TechSoupVideo • You will receive an email with this presentation, recording, and links within a day. • Tweet us @TechSoup or using hashtag: #techsoup or #TechedUp or #GivingTuesday 3
  4. 4. Top 10 Tactical Tips for #GivingTuesday September 3, 2015
  5. 5. Presenters 5 Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Global Rob Wu CEO CauseVox
  6. 6. Where Are You? We Are Here 6 We Are Here
  7. 7. Agenda • Introduction to TechSoup • Poll Questions – Your #GivingTuesday history? • 10 Tactical Tips for Planning and Success • Crowdfunding Resources • Additional Resources • Q&A 7
  8. 8. About TechSoup Global We are a global network of 63 partner NGOs that provide the best technology resources to over a half-million organizations in 121 countries. 8 We connect organizations and people with the resources, support, and technology they need to change the world. Learn more from our 2014 Year in Review.
  9. 9. 9 We are working toward a time when every social benefit organization on the planet has the technology, resources, and knowledge it needs to operate at its full potential. 121 countries served 63 partner NGOs 41 Net2 local groups 615k NGOs reached Our Reach
  10. 10. Our Impact 10 Together, we build a stronger, more resilient civil society. $4.8B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 5.9M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: = survey conducted among TechSoup members in 2013.
  11. 11. Our Product Donation Programs Donated technology, education, and community forum resources for NGOs save costs, magnify impact, and extend reach. 11
  12. 12. Participant Poll What kind of role are you in at your organization? • Fundraising/Development • Communications/Marketing • Leadership/ED/Board • IT staff • Social media • Program staff • Librarian • Administrative • I wear a few different hats mentioned here! • Other (comment in chat) 12
  13. 13. Participant Poll Have you participated in a GivingTuesday campaign in the past? • Yes • No 13
  14. 14. Participant Poll Are you looking for a fundraising platform? • Yes • No 14
  15. 15. #GIVINGTU Top 10 Tactical Tips for GivingTuesday Rob WU, CEO of CAUSEVOX
  16. 16. #GIVINGTU ROB WU CHIEF EXECUTIVE OFFICER
  17. 17. #GIVINGTU CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
  18. 18. #GIVINGTU WE HELP GOO D THIN Photo from World Bicycle Relief in Sri
  19. 19. @robjwu / @causevox What is givingtuesday?
  20. 20. #GIVINGTU National Domestic Violence Hotline RAISES $53,000
  21. 21. #GIVINGTU GREY2K Raises $10,000 during GivingTue sday
  22. 22. #GIVINGTU THE CHALLENGE
  23. 23. @robjwu / @causevox “How do you start a GivingTuesday campaign?” –You
  24. 24. @robjwu / @causevox –You “We need to take our givingtuesday fundraisinG to the next level!”
  25. 25. @robjwu / @causevox “We’re a small nonprofit without a lot of resources…how do we cut through the noise?”–You
  26. 26. #GIVINGTU Ten things you can do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
  27. 27. #GIVINGTU FREE RESOURCES http://causevox.com/givingtuesdayreso urces http://gtweekly.causevox.com
  28. 28. #GIVINGTU Tip #1: SET An IMPACT METRIC
  29. 29. #GIVINGTU
  30. 30. #GIVINGTU
  31. 31. #GIVINGTU STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT
  32. 32. #GIVINGTU STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMIN E UNIT COST
  33. 33. #GIVINGTU STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMIN E UNIT COST CalCulate GOAL
  34. 34. #GIVINGTU TIP #2: USE PEER TO PEER FUNDRAISING
  35. 35. @robjwu / @causevox WHAT IS Peer to Peer Fundraising?
  36. 36. @robjwu / @causevox
  37. 37. @robjwu / @causevox
  38. 38. @robjwu / @causevox 2x donations with Peer to peer fundraising
  39. 39. #GIVINGTU COMPONENTS OF A FUNDRAISER TOOLKITCampaign One-Sheet Images and Logos Social Media Tips Sample Emails, Press Releases, and Letters Printable Promotional Materials Recognition Tools Fundraising Tips
  40. 40. #GIVINGTU TIP #3: Create a campaign specific Facebook page
  41. 41. #GIVINGTU
  42. 42. #GIVINGTU
  43. 43. #GIVINGTU ALTERNATIVE “WATERING HOLES” EMAIL LIST
  44. 44. #GIVINGTU ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK /GOOGLE GROUP
  45. 45. #GIVINGTU ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK /GOOGLE GROUP bASECAMP
  46. 46. #GIVINGTU TIP #4: Have a call to action
  47. 47. @robjwu / @causevox ONRAMPING yields more results
  48. 48. @robjwu / @causevox
  49. 49. @robjwu / @causevox
  50. 50. #GIVINGTU CALL TO ACTION FRAMEWORK
  51. 51. #GIVINGTU CALLING CALL TO ACTION FRAMEWORK
  52. 52. #GIVINGTU CALLING CALL TO ACTION FRAMEWORK ACTION
  53. 53. #GIVINGTU Tip #5: Create a Unique Hashtag
  54. 54. @robjwu / @causevox The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
  55. 55. @robjwu / @causevox
  56. 56. @robjwu / @causevox
  57. 57. #GIVINGTU Source: Bufferapp
  58. 58. #GIVINGTU HASHTAGGING TIPS UNIQUE
  59. 59. #GIVINGTU HASHTAGGING TIPS UNIQUE RELEVANT
  60. 60. #GIVINGTU HASHTAGGING TIPS UNIQUE RELEVANT SHORT
  61. 61. #GIVINGTU TIP #6: POST THE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
  62. 62. @robjwu / @causevox
  63. 63. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING /
  64. 64. @robjwu / @causevox 80% should be EDUCATIONAL / ENTERTAINING / 20% should be Salesy
  65. 65. @robjwu / @causevox ENTERTAININ G Post
  66. 66. @robjwu / @causevox ENTERTAININ G Post
  67. 67. @robjwu / @causevox SALESY Post
  68. 68. #GIVINGTU TIP #7: PRACTICE SOCIAL LISTENING
  69. 69. @robjwu / @causevox
  70. 70. @robjwu / @causevox
  71. 71. #GIVINGTU SOCIAL LISTENING QUERIES HASHTAGS
  72. 72. #GIVINGTU SOCIAL LISTENING QUERIES HASHTAGS ORG NAME
  73. 73. #GIVINGTU SOCIAL LISTENING QUERIES HASHTAGS ORG NAME KEYWORD S
  74. 74. #GIVINGTU TIP #8: Create & Post content
  75. 75. @robjwu / @causevox Companies that blog get 55% more traffic
  76. 76. @robjwu / @causevox 36% of consumers say they share content primarily because it promotes causes or issues they care about
  77. 77. #GIVINGTU AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT
  78. 78. #GIVINGTU AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
  79. 79. #GIVINGTU AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
  80. 80. #GIVINGTU Tip #9: FOLLOW A STORYLINE
  81. 81. @robjwu / @causevox Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home and community. OVERCOMING THE MONSTER
  82. 82. #GIVINGTU
  83. 83. #GIVINGTU EARTHR IGHTS INT’L RAISES $24,000
  84. 84. @robjwu / @causevox Protagonist starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of it. RAGS TO RICHES / REBIRTH
  85. 85. #GIVINGTU
  86. 86. @robjwu / @causevox Protagonist and companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way. QUEST
  87. 87. #GIVINGTU PROJEC T RENEWA L RAISES $73,000
  88. 88. #GIVINGTU
  89. 89. #GIVINGTU THE GAUNTL ET RAISES $90,000
  90. 90. #GIVINGTU TIP #10: USE GREAT TOOLS
  91. 91. #GIVINGTU PABLO
  92. 92. #GIVINGTU Canva
  93. 93. @robjwu / @causevox CAUSEVO X
  94. 94. #GIVINGTU FREE RESOURCES http://causevox.com/givingtuesdayreso urces http://gtweekly.causevox.com
  95. 95. #GIVINGTU ANY QUESTIONS?
  96. 96. #GIVINGTU ROB@causevox.com Facebook/causev ox twıtter/causevox CONTA CT US Photo from Well Aware World
  97. 97. CauseVox and Crowdfunding Resources on TechSoup 97
  98. 98. www.techsoup.org/causevox 98
  99. 99. Year-End Fundraising, Crowdfunding, and #GivingTuesday • Fundraising Tools to Help You Prepare for End-of-Year Campaigns • 5 Tips for Getting Media Pickup for Your Fundraising Campaign • What You Can Learn About Cultivating Community from The Lord of the Rings • 5 Steps for Beginners in Peer-to-Peer Fundraising • #GivingTuesday and Year-End Fundraising Strategies • Crowdfund Your Way to Year-End Success • Crowdfunding for Libraries: Technology Tips for Futuristic Fundraising • Which Crowdfunding Platform Is Best for Your Organization? • 5 Techniques to Get Your Community Ready for #GivingTuesday • 4 Ways to Use Your Nonprofit Blog for #GivingTuesday Storytelling 99
  100. 100. Fundraising Tools • CauseVox Pro Plan • CauseVox Impact Plan • Teespring • Shopify 100
  101. 101. Q & A Please type your questions in the chat window. Continue the discussion in our Digital Engagement forum. http://bit.ly/1LWjY8Z 56
  102. 102. Learn and Share! • Chat in one thing that you learned in today’s webinar that you will try to implement. • Will you share this information with your colleagues and within your network? 102
  103. 103. Upcoming Webinars and Events • 9/10: Disaster-Proof Your Nonprofit or Library Tech • 9/16: Managing Mobile: Library Device Checkout Made Easy • 9/17: Getting Started: Making Your Grant Requests Sparkle • 9/24: Navigating the World of Donated and Discounted Technology Explore our webinar archives for more! 103
  104. 104. Connect with Us! www.techsoupglobal.org www.techsoup.org facebook.com/techsoupglobal twitter.com/techsoup 104
  105. 105. ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: www.techsoup.org/readytalk Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor! 105

×