The social media account on Tumblr uses consistent branding across platforms by utilizing the same header image and profile picture used on other accounts to appeal to a younger, female audience. Posts on the Tumblr account further advertise the artist's new album by using recognizable images from the album packaging to promote recognition and visibility of the account.

1. Social Media
Tumblr

2. Header
We have used the same image for the header as we have on the other social media accounts
to show some consistency which is common with other pop artists at the moment. We have
also used a pink background so that it appeals more to her younger, female audience.

3. Profile Picture
Once more, we have used the same image as has been used on the artist’s other social
media accounts. It is also the same image that we have used for the digi-pak front cover,
this is common as it advertises the album and makes the account more recognisable.

4. Posts
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