A Company with different Business Verticals focused on Partnering with Organisations offering Premium Products/Services We also provide Lifestyle Services to High Net Worth Customers
Building Profitable Premium Businesses through Marketplace Innovations Luxury Hues Business Verticals are focused exclusively on the Premium Space in India. Our expertise lies in the understanding of the lifestyle aspirations of affluent Indians, their ever-evolving needs and understanding their unique requirements. We harness this expertise through innovative thinking, thereby creating unique experiences & a strong emotional connect at every customer touch-point. We deliver innovative solutions across a full range of business requirements to brands looking to strenghten their presence in the premium space.
India Business VerticalsLH Consulting, CRM, Customer Acquisition & eCommerce India
Amit DuttaFounder & Managing Director, Luxury Hues Consultancy Services (India) Pvt. Ltd. & Quintessentially Concierge (India) Pvt. Ltd. Amit is the Founder & Managing Director of Luxury Hues Consultancy Services (India) Pvt. Ltd. He also serves as the MD of Luxury Marketing Council in India. He has over 20 years of Category Management, Marketing and Sales Experience with P&L responsibility across a breadth of Product and Service categories leading large cross functional teams. He has a successful track record in “thought leadership”, championing business transformation initiatives, innovations and transforming brands into leading and profitable market players. Prior to founding Luxury Hues, Amit was VP-Marketing at American Express where he led the transformation of the consumer card business. As VP-Marketing Sales & After-sales at General Motors, he was responsible for successfully establishing “Chevrolet” in India, ramping up volumes & expanding the distribution footprint. As Head-Marketing for Reliance Infocomm, he was a core team member in launching Reliance India mobile. Amit has earlier worked with HUL for over 12 years. His assignments at HUL included Marketing Head for the Mass Market Tea’s portfolio & the Coffee portfolio. Amit did his PGDM from IIM-Lucknow and graduated in Civil Engineering from Jadavpur University, Kolkata.
Muralidhara KadabaCo Founder & Director, Luxury Hues Consultancy Services (India) Pvt. Ltd. Muralidhara Kadaba (Murli) is the founder and CMD of Moonbeam Capital, a boutique Advisory & Investment Firm that specializes in early stage mentoring and selective funding of businesses founded by accomplished professionals with rich experience in Luxury Products, Financial Services, CRM & Analytics, Media & Entertainment, Education, Skill enhancement & Mobile technology.Murli till recently served as the President and Chief Executive of Financial Servicesvertical at Reliance Retail Ltd. Earlier, Murli worked for American Express as CountryManager for India and Area Countries, where he launched Amex’s consumer bankingfranchise in India and introduced several successful card products including ThePlatinum Card. Earlier, Murli was Vice President and Head of Investment Products atCitibank-India. Murli has served on the boards of American Chamber Of Commerce andFinancial Planning Standards Board. He continues to serve as an Advisor to RelianceIndustries Ltd., serves as a Director on several boards, is a member of the advisoryboard of Indian Institute of Learning Management, is an active member of YoungPresidents Organization, a member of IAN ( Indian Angel Network) and a CharterMember of TIE ( The Indus Entrepreneurs). Murli is an alumnus of XLRI, Jamshedpurand is a Graduate in Mechanical Engineering from SJCE, Mysore.
Ashish Chordia Non-Executive Director, Luxury Hues Consultancy Services (India)Pvt. Ltd. Ashish Chordia, Chief Executive Officer/Founder of SHREYANS has played significant role in transforming luxury retail in India. After obtaining his Bachelor of Science from the Marshall School of Business (University of Southern California), Ashish Chordia started working with Deloitte in the management consulting field in the United States of America. While pursuing his career at Deloitte Consulting he foresaw a tremendous opportunity in luxury retail in India and started planning the creation of India’s first luxury retail brand “SHREYANS.”Ashish Chordia entered the luxury goods business by acquiring exclusive rights from renownedEuropean luxury companies and began to establish the foundation of the luxury conglomeratewhich would retail luxury products including but not limited to: cars, yachts, super bikes, fashionarticles, jewelry, etc.After several successful years, the group now represents some of the world’s renowned brandssuch as: Porsche, Ducati, NetJets, Van Cleef & Arpels, Fendi, Dolce & Gabbana, Etro, and manymore…
Peter Raj Kapoor Non-Executive Director, LH Consulting Pvt. Ltd. and Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. Peter Raj Kapoor was till December 2009 the Vice President & General Manager ASEAN & South East Asia for Global Merchant Services at American Express International. He was also the Regional Head for Merchant Sales for Japan , Asia and Australia.In this role, which he held since June 2003, Mr Kapoor was responsible for growing aprofitable merchant business in Singapore, India, Thailand and across rest of ASEANoverseeing Sales, Marketing and Operations as well as providing strategic direction andfocus to strengthen Amex merchant coverage and position in the Japan, Asia Pacific andAustralia region. Through the introduction of a series of innovative initiatives andstrategic partnerships , Mr Kapoor significantly grew American Express market share inseveral of these countries. Prior to 2003, Mr Kapoor was the Director and Head of theMerchant Business for India and Area Countries since 1997.Mr Kapoor has been associated with American Express for over 20 years and is wellknown within the Card Industry in India and across the region.He has a Bachelor in Pharmacy and a Post-Graduate degree in Management from LoyolaInstitute of Business Administration and the University of Chennai, India. Mr Kapoor ismarried with one daughter; he enjoys travelling and trekking.
LH ConsultingBuilding Profitable Premium Businesses through Marketplace Innovations We forge genuine partnerships with clients in being accountable for conceptualizing & implementing a range of business solutions spanning India Entry Strategy, Identifying emerging business opportunities, New Product development including Project Management, Brand Equity Management, Execution of Marketing Initiatives, End-to-End Customer Experience and Training needs. Our single window approach ensures a consistent brand identity across all touch-points. Our strengths in creating powerful & profitable brands for our clients offering differentiated experiences, flows from the expertise & passion of our high-quality management team.
India Market entry Strategy Identifying Emerging Opportunities / New Product Development Building Brand in Conversation & Buzz Execution of Marketing Initiatives End to End Customer Experience Building Profitable Premium Businesses through Marketplace InnovationsHigh Quality Management Team with proven Expertise in the Premium space
OUR SERVICES(A) Entry strategy for international premium brands looking to establish in IndiaOur services are aimed at facilitating international premium brands in leveraging the India opportunity. Our expertise in understanding the premium segment in India, business practices and rules reduces the entry risk and compresses the time period for profitability. (i) ASSESSING MARKET OPPORTUNITY We establish the size of the business opportunity offered by the Indian market. Our services include: • Quantitative & qualitative Market research tailored to client needs • Our expert understanding of the lifestyle expectations of the affluent in India • Assessment of competitive environment, Industry trends & estimation of likely scenarios • Examination of government & legislative regulations • Feasibility study • We can organize client visits for a first hand feel of the market and arrange meeting with potential partners, industry experts and regulatory bodies (ii) FINALIZING APPROPRIATE ENTRY STRATEGY Luxury Hues in consultation with its client arrives at the appropriate India entry strategy based on all available business information. This strategy document includes evaluation of India entry options: Green field / Fully owned subsidiary / Representative office / Acquisition etc. • Seeking regulatory and Government approvals for setting up the business incorporation
OUR SERVICES(iii) PREPARING THE INDIA BUSINESS PLANDeveloping the launch marketing mix, product, value proposition, pricing, loyalty & relationship strategy,end-to-end customer experience & service processes and channel strategy. Concept & communicationdevelopment to build a sense of familiarity in the market place and earn affluent customers’ respect. Thiscould involve adaptation of an international positioning to connect with the ‘Indian-ness’ of the affluentcustomer. Consumer testing of the proposed marketing mix, with the objective of fine-tuning the finallaunch mix and a more accurate estimation of demand. • Consumer testing to evaluate and fine-tune product features, pricing, communication platform etc • Leveraging unique insights from the HNI space in your brand strategy • Selecting and acquiring specific sites for office & retail outlets • Setting up organizations – building HR organization, teams & processes in start up phase. – Recruitment of key executives – Organization Design & HR Architecture – reporting and job design for achieving organization goals – Design of competency frameworks for recruitment & development – Design of Performance Systems & Processes – HR Program Management • Partner selection • Establishing a distribution network • Feasibility of the business plan, financial returns, payback etc
OUR SERVICES(B) Management Consultancy Services for premium brands seeking to build penetration in the Indian affluent space (i) DEFINING THE MARKET OPPORTUNITY 1. Assessment of competitive environment 2. Industry trends & estimation of likely scenarios 3. Consumer insights from the HNI segment- preferences & attitudes 4. Coordinating any Primary market research that may be required 5. Sizing of opportunity (ii) NEW PRODUCT DEVELOPMENT 1. Identifying new and emerging opportunities in the luxury space 2. Project management from concept development to market launch 3. Partnering your team in the full product development process including idea generation, consumer validation, brand & channel strategy, developing a full business plan & preparation for market launch
OUR SERVICES(iii) BRAND STRATEGY 1. Adaptation of an international positioning platform to the Indian market 2. Leveraging unique insights from the HNI space in your brand strategy 3. Outsourced brand management 4. 360 degree marketing & communication planning including digital initiatives & social media marketing 5. Leveraging PR to create buzz & build the brand “in conversation” 6. Measuring & tracking brand health & performance(iv) EXECUTION OF MARKETING INITIATIVES 1. Implementing a Marketing Plan 2. Developing a Powerful Market Activation Program E.g.: Spend Stimulation Campaigns for Credit Cards, Increasing Store Footfalls etc. 3. Project Management of Store Roll out 4. Conceptualizing End to End Retail Operations and Implementation
OUR SERVICES(v) END-TO-END CUSTOMER EXPERIENCE 1. Process mapping of end-to-end customer experience and identification of gaps 2. Analyze gaps, explore service innovations given our understanding of high value customer’s service expectations 3. Use consumer feedback (focus groups, telephone interviews) to understand pain-points, key dis-satisfiers & insights on creating “Customer Delight” opportunities 4. Use “Quality Function Deployment” to create future processes. QFD is a structured methodology to identify & translate customer expectations from a product or service (Voice of Customer) into measurable characteristics. 5. Implement change plan along with your team 6. Monitor change plan for successful implementation.
OUR SERVICES(vi) TRAINING 1. Customized training for your sales / service and store personnel to enhance their skills in engaging with demanding affluent customers 2. Compensation restructuring to impart focus on customer care & service 3. Setting Performance evaluation metrics keeping customer focus as the major evaluation parameter 4. Developing managerial & sales talent for superior customer experience 5. Setting up organizational HR architecture, including processes & systems 6. Organizing & conducting workshops for Leadership, professional skills, cross-cultural communication & customer service (vii) QUALITY CONTROL & PROCESS MANAGEMENT 1. Six Sigma quality assurance & process mapping 2. Delivering training on implementing 6 sigma practice across organization 3. Designing & building Quality Management Systems for organization- wide control & supreme quality assurance for a delightful customer experience
OUR SERVICES• Luxury Hues CRM & Customer Acquisition Business Unit strives to ‘Maximize the Lifetime Value of the Customer’ Through our array of CRM initiatives we ensure the building of customer delight and in process create evangelists for your brand• The CRM team at Luxury Hues helps its clients achieve high performance by efficiently anticipating, meeting and exceeding their customers expectations through successful and cost-effective implementation and management of their CRM processes• We are equipped to handle end-to-end Customer Relationship Management process for our clients across diverse industries like; Automobiles, Luxury Retail, Financial Services, Insurance, High-End Real Estate etc. We have an In-House Response Center with Team members trained to engage with Premium Customers
OUR SERVICES We broadly divide CRM into three key phases: Pre Purchase Purchase Post Purchase (Learn & Shop) (Buy) (Own) Pre Purchase (Learn & Purchase (Buy) Post Purchase (Own) Shop) Customer Acquisition Audit/Design Process Customer EngagementCustomer Segmentation Flows Campaign Management Data Analytics Managing end-to-end Loyalty/Rewards Program Training Customer Experience Management of Response Training Center Creative and Content Development
WHAT IS QUINTESSENTIALLY?• The world’s leading luxury lifestyle group•Founded in the UK in 2000 as a private members club andconcierge service• Available 24 hours a day, 7 days a week, 365 days a year• Quintessentially Group encompasses 18 sister companies• Physical offices in 52 cities worldwideThe only truly localised global concierge service in the•worldQuintessentially cover over 35 languages within our•global network of offices
Quintessentially IndiaQuintessentially is the world’s leading luxury lifestyle group. Founded as a privatemembers club and concierge service, the Quintessentially Group now encompasses 18sister companies including property, events, wine, art consultancy and even amodelling agency.With an irresistible package of offers, benefits and privileges, Quintessentially is yourpassport to all that is hip, stylish and quintessential in today’s world. And with 24-hour-a-day telephone assistance, our experts are always on hand to save memberstime, hassle and money.Luxury Hues is the India Franchise Holder for Quintessentially
Q India – Examples of Exceeding Client Expectations• A Member was travelling out of Delhi, and he wanted Hot ‘Hing Kachoris’ for breakfast from a small store in that particular place. We managed to arrange the same for breakfast and got it delivered to the hotel where member was staying• We got a call from the secretary of a company(Mumbai) MD late at night. The MD and his family wanted to travel next day to Sydney by business class –preferably by Thai airways. They had tried contacting a lot of travel agents and could not get confirmed business class tickets on any of the airlines, let alone Thai airways. Next morning, with less than 12 hrs in hand, we managed to source confirmed business class tickets for the whole family on Thai Airways for the same day. Not only they we also provided them with a Meet & Greet Service to help them through the immigration process
Q India – Examples of Exceeding Client Expectations• A Member wanted 7 tickets for the 7 pm show ‘Run for your wife’ in Delhi. The tickets were sold only through an online portal. But by the time we received the request, all tickets were sold out. The next day we managed to source the contact numbers of the organizers of the show and arranged all tickets, that too in the best seats.• Member wanted to get tickets for the premier of the movie ‘Eclipse’ in Mumbai. This was a pass only show and no tickets were being sold for this premier. We got in touch with the organizers and arranged complimentary VIP passes for the Members
Q U I N T E S S E N T I A L L Y INDIA ADVISORY BOARD
Piyush Pandey Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. Piyush Pandey – Executive Chairman & National Creative Director India & South AsiaPiyush Pandeys career at Ogilvy, from a trainee Account Executive to ExecutiveChairman is a story of excitement and achievement, accolades and applauseBorn in Jaipur, Rajasthan, Piyush obtained his Masters degree from St StephensCollege, Delhi. Cricket seemed to be his calling as he led Delhi University to its win inthe Rohinton Baria Trophy in 1979. He also played in Ranji Trophy, Indias premierdomestic cricket tourney. Piyush even worked as a tea taster, before joining Ogilvy in1982Founded in 1928, O&M was the first advertising agency in India. 76 years hence, theycontinue to relentlessly pursue their passion for building and nurturing, enduringbrands. Over the years O&M has helped create some of Indias most successful brandslike Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch,Close Up and many moreA power brand in itself, Ogilvy & Mather is acknowledged as the leadingcommunications agency in the country today
Sanjay KapoorAdvisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. Sanjay Kapoor is the MD of Genesis Colors. Sanjay is a former Citibanker.Genesis Colors (P) Ltd. was established in 2001 with a vision to create a global fashionconglomerate on the lines of international fashion houses. While taking premium Indianfashion labels to the world the company has also pioneered the concept of luxury retailin India.Genesis Colors’ portfolio of brands include the likes of Satya Paul, Deepika Geghani,Samsaara, Bwitch, The Rack and well known international brands like Jimmy Choo,Canali, Kenzo, Bogetta Veneta, Just Cavali, Paul Smith to name a few
Aditya VijAdvisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. CEO & President Defence, Punj Lloyd GroupMr. Vij was till recently the Executive Director of Sales, Marketing, and After-Sales atGeneral Motors Europe. He has previously served as the President and ManagingDirector of General Motors IndiaPunj Lloyd Group is a diversified global conglomerate providing Engineering &Construction services in Oil & Gas, Infrastructure and Petrochemicals, and with interestsin Defence, Aviation, Marine and Upstream sectors.With a turnover of US $2.6 billion,the Group’s three brands - Punj Lloyd headquartered in India, Sembawang Engineers &Constructors in Singapore, and Simon Carves in the United Kingdom, each with its ownsubsidiaries and joint ventures, converge to offer complementary services, richexperiences and the best practices from across the globe
Sujal ShroffAdvisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. Sujal Shroff - MD Vanguard Realty Private Limited Sujal joined his family real estate development firm in 1993 after returning from the United States. His family has been established in developing boutique residential and commercial projects in India since 1981. Sujal is also a member of the managing committee of MCHI (Maharashtra Chamber Housing Industry) the leading developer body for Mumbai and the state Vanguard was founded in 2002, focused on creating signature residential & commercial developments. With Indias tremendous growth in the last decade a new demand for quality living and workspaces have emerged within the metros and Vanguard has established itself in this unique niche
Shashank SinhaAdvisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. Portfolio Director, Navis CapitalShashank Sinha was raised and received his education in India.Prior to joining Navis, Shashank held several senior positions with Sara Lee Corporationsince 2000, in Shanghai, Singapore, Paris and most recently Kuala Lumpur, where hewas President for South East Asia. Prior to Sara Lee, he spent 9 years with ReckittBenckiser in various offices (New Delhi, Buenos Aires, Sao Paulo and London).Shashank carries over 20 years of experience in the sales and marketing of fast-movingconsumer brands in India and internationally, gained in a variety of operating andstrategy roles.Shashank received his MBA from the Indian Institute of Management, Lucknow, Indiaand his Bachelor of Engineering degree from S.P. University, Vallabh Vidyanagar, India.
Sachin Karpe Advisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. Sachin Karpe is the Founder of Altamount Capital ManagementAltamount Capital Management is the first of its kind Multi Family Office in India.Altamount offers Multi-Family Office services, comparable to internationalstandards, combined with Private Investment Opportunities, offered to a networkof ultra wealthy families. While the focus of these families is to build and grow theirbusinesses, a dedicated effort and approach is needed to preserve and grow theirwealth locally. Altamount Capital Management was conceived to fill this gap
Peter Raj KapoorAdvisory Board Member, Quintessentially Concierge (India) Pvt. Ltd. Peter Raj Kapoor was till December 2009 the Vice President & General Manager ASEAN & South East Asia for Global Merchant Services at American Express International. He was also the Regional Head for Merchant Sales for Japan , Asia and Australia.In this role, which he held since June 2003, Mr Kapoor was responsible for growing aprofitable merchant business in Singapore, India, Thailand and across rest of ASEANoverseeing Sales, Marketing and Operations as well as providing strategic direction andfocus to strengthen Amex merchant coverage and position in the Japan, Asia Pacific andAustralia region. Through the introduction of a series of innovative initiatives andstrategic partnerships , Mr Kapoor significantly grew American Express market share inseveral of these countries. Prior to 2003, Mr Kapoor was the Director and Head of theMerchant Business for India and Area Countries since 1997Mr Kapoor has been associated with American Express for over 20 years and is wellknown within the Card Industry in India and across the region.He has a Bachelor in Pharmacy and a Post-Graduate degree in Management fromLoyola Institute of Business Administration and the University of Chennai, India. MrKapoor is married with one daughter; he enjoys travelling and trekking.
Luxury Marketing Council, IndiaFounded in 1994, The Luxury Marketing Council Worldwide is an exclusive, “byinvitation only” collaborative organization of 2,800 top CEOs and marketing executiveswho represent more than 860 major luxury goods and services companies. TheCouncil serves primarily as a catalyst in bringing the smartest, most imaginativemarketers of luxury products and services together to explore best practices andcritical issues, and share intelligence on best customers and market trends, to help theclients in growing revenues & loyalty of their customers.Luxury Hues is the sole licensee for Luxury Marketing Council in the Indian market.
CEO Breakfast ForumLMC India Kicked off its Series of Breakfast Forum’s in February. The theme of the 1st forum was ‘Impact of Recession on the Indian Luxe Market’. 15 CEO’s from organizations across Industry verticals attended the forum. LMC, India published a White Paper titled ‘Impact of Recession on the Luxury Market’
Unity Marketing & Pam DanzigerPamela N. Danziger is an internationally recognized expert specializing in consumerinsights, especially for marketers and retailers that sell luxury goods and experiences.She is president of Unity Marketing, a marketing consulting firm she founded in 1992.Advising such clients as PPR, Diageo, Waterford-Wedgwood, Google, Lenox,Swarovski, GM, Orient-Express Hotels, Italian Trade Commission, Marie Clairemagazine, The World Gold Council, and The Conference Board, Pam taps consumerpsychology to help clients navigate the changing consumer marketplace. Hertrademark ‘Why People Buy approach is founded on a passion for data coupled with aneed to understand what drives and motivates consumers as they shop. In recognitionof her ground-breaking work in the luxury consumer market, Pam received the GlobalLuxury Award presented by Harpers Bazaar for top luxury industry achievers in 2007.Luxury Hues’ collaboration with Unity Marketing enables premium brands in Indialooking to expand presence in US market, benefit from her expert knowledge of thepremium space.
Lux Research JapanLux Research Japan is a Japanese market research agency based in Tokyo. It primarilyundertakes bespoke qualitative, quantitative, and desk research projects forinternational luxury brand clients. Their expertise lies in luxury goods, travel,hospitality, and lifestyle sectors. Lux Research Japan also has extensive experience inother categories, including, IT, telecommunications and FMCG. It frequently conductsboth consumer and B2B researches to provide valuable insights to their clients. WithJapanese consumers responsible for approximately 40% of worlds luxury goods sales,Lux Research Japan definitely plays a big role in understanding the Japanese market &consumers.Luxury Hues’ collaboration with Lux Research Japan enables premium brands in Indialooking to expand presence in the Japanese market, benefit from their expertknowledge of the premium space
Liza ProductionsFounded in 1999 by Liza Varma, a former Femina Miss India and well known model.The Company has over a decade grown into a successful Events Production andManagement Organization with a strong team of motivated Professionals.Today, She is a leading Fashion Choreographer with over 1000 shows to her credit inIndia and Abroad.
People FacetPeople Facet works with you in finding the right solutions and help you inimplementing them in your organisation. Our expertise lies in the seamless integrationof design and deployment of HR Strategies that builds capability to create value andto grow.We offer a full range of Solutions spanning across HR Consulting, Advisory,Performance Architecture, Capability Building and HR Analytics