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Public Relations PR Campaign, PR Strategy

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Public Relations PR Campaign, PR Strategy

Published in: Marketing

Public Relations PR Campaign, PR Strategy

  1. 1. PR Campaign Brand: “Oye Hoye” Presented By: The Snackers Group zeshanarif694@gmail.com
  2. 2. *A public relations campaign is a series of activities that are planned in advance and relate to a specific goal. *This is different from other areas of PR, such as general ongoing publicity tactics, paid advertising.
  3. 3. “Our rich and proud legacy, coupled with a dynamic and youthful brand, enables us to drive food trends. Not only do we ensure consumer wellness, but we empower our people to ensure their growth and our sustainability. We continuously invest in creating diversity and generating collaborative solutions to give back to the community.”
  4. 4. Potato chips that are made from the best quality fresh potatoes specially produced locally. These mouth-watering snacks come in six (6) delectable, exciting and rich flavors.
  5. 5. *
  6. 6. *There are more than 50 Brands of Snacks in market at the moment. Five among them are the leading. *Oye Hoye is in competition with Leading Brands and want to become a Leader in this field. *To Do So…We have to engage the public with us.
  7. 7. Our Plan is to Create “Oye Hoye” Community. Because Everyone: LOVES Their Community.
  8. 8. Costumer Relations Engage new buyers Reach to larger community Gain Trust Increase in Sales. Compete with competitors
  9. 9. *Age, Gender, Taste all comes Later…Our question is: Who doesn’t LOVE SNAKS? *If Everyone LOVES then they are our AUDIENCE.
  10. 10. * *Crispy Snacks *Low Fat *Low Salt *Delicious Flavors *Reliability *Less Costly
  11. 11. *There are a lot of channels available to reach to Public and we will be using different ways to interact/engage with public. *We’ll use, Crowdsourcing, And Online.
  12. 12. Increase Direct Sale. Increase Oye Hoye Community. Make People Aware of our Brand. Build Up A Relation
  13. 13. 1: Store in Every city to launch Campaign: Everyone Loves “FREE STUFF” We will be opening a mega “Oye Hoye” store in every city to start our campaign. You can Get one “Oye Hoye” T-shirt and Mug for free: if you buy just 6 flavors.
  14. 14. 2 Facebook App: We will make a dedicated Facebook App named “Oye Hoye Community”. As soon as you login to Oye Hoye App, you will get 5% discount for that month on all Oye Hoye flavors.
  15. 15. 3: Eat MUCH, SAVE MANY: On every pack of Oye Hoye 2 RS will be donated to Cancer hospitals across the country. The more you eat, the more we will be able to donate.
  16. 16. 4 Sponsoring Cricket Match: Everyone LOVES Cricket but seriously no one wants to spend on Tickets. You just have to buy a pack of Oye Hoye and we’ll pay for your ticket to the stadium.
  17. 17. 5 Tour de Oye Hoye Home: Everyone wants to see how snacks are made. So, we’ll provide Oye Hoye Community members a chance to visit our factory and see what goes into making OYE HOYE.
  18. 18. *The duo is always better than ONE. *For this campaign Renowned Cricketer Shoaib Malik and Sania Shoaib will be our ambassadors.
  19. 19. The END THANK YOU QUESTIONS…??

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