a Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy.

1. PROBLEM STATEMENT 1
PRESENTED BY:
ALOK MISHRA
IIT BHUBANESWAR

2. 2
Objectives:-1
What other awareness campaigns (not necessarily online) can be taken up by Feeding
India Foundation? (Similar to #IamFeedingIndiaMovement & #BeingHungerHero. These
campaigns must serve the purpose of creating awareness, bring in more volunteers and
nudge people towards donating)
Objectives:-2
What marketing activities can be done by Feeding India Foundation specific to increasing
the creation of new city chapters?
Objectives:-3
What incentives can be provided to volunteers to keep them engaged for the cause?
(Existing are Certificate of Appreciation and Letter of Experience)
Objectives:-4
What programs/activities can be done in order to increase bonding among the volunteers
and keep them motivated for the cause?

3. 3
Objective:-1 Off Line Awareness Campaigns
1:- Zero Food Waste Wedding (or any party)
This campaign is basically for wedding parties where both things are available at a same
time, the food and the crowed. As our target is to creating awareness, bring in more
volunteers and nudge people towards donating, so this particular time is the best time to
have a campaign for a noble cause.
Target Audience:- All Kind of People at a single place
Before wedding:-
1:- Create a registration box on the website where groom and bride can register with
wedding date and location in the particular city, with the details of Food Waste
Ambassador (Name and Contact no.)
2:- Create formal standees with a “Congratulation” note and #ZeroFoodWasteWedding
which can be put at the location (maximum 2 standees).
3:-Till now we got the date of wedding and the location, so we can plan about the
collection and distribution strategy by having a “Food Waste Ambassador”.
4:- Food Waste Ambassador is any one from the wedding party.
5:- We can prepare a “pledge” for not wasting the food and donation and people will take
pledge during wedding. (Here we can ask to people to join their hands with this cause.)
6:- Prepare a certificate of Zero Food Waste Wedding with groom and bride name.
7:- We can prepare a “Selfie Frame” for groom and bride with a note of Zero Food Waste
Wedding.
During Wedding:-
1:- One or two people from the organization can join the wedding.
2:- Ask the event manager or owner to keep standees on the stage.
3:- Be prepare for the collection of food which will be left after the event.
4:- Give the “certificate” to the wedding couple at the stage after taking the “pledge” and
click their picture in “Selfie Frame”.
5:- We can meet people at the wedding after the completion of event, and ask to join
and support the cause.
After Wedding:-
1:- That same pic in the Selfie Frame we can upload on our website.
2:- Ask with wedding couple’s families to make a short video about our work and we can
use it as marketing resource for online.

4. 4
2:- No grains on the Floor
“No Grains on the Floor” campaign is basically for corporate, where people use to have
food mainly in the afternoon. So we can target them by collaborating with the company.
This is a good area to market our cause, because corporate people have lots of
connections in different area and they also know the need of this particular work. They
will publicize this cause eventually without any hesitation.
Target Audience: - Corporate People
Do’s:-
1:- Collaborate with companies, and also their people.
2:- Ask with them to keep a “standees” of “No Grains on the Floor” campaign in their
canteen and cafeteria.
3:- We can set a permanent collection and distribution facility in corporate area.
4:- This campaign will help in B2C marketing.
5:-Assign a Certificate of “No Food on the Floor” to the company for the particular month.
6:-Corporate people are more oriented towards the output, so prepare a report of the food
use which you have collected. (Give data in Numbers), and mail them timely.
3:- My Food Partner
“My Food Partner” campaign is mainly for those who often use to have parties at the
restaurant. And in every party, there are lots of food they use to leave. So this campaign
will help them to search a needy person and this person will be the “My Food Partner”.
Target Audience:- Mainly youngsters
Do’s:-
1:- Collaborate with the famous or crowded restaurants and ask to keep a “Selfie Frame
Standees” with a note “My Food Partner”.
2:- Ask the restaurant owner to give some “discount” for this kind of people after
collaboration.
3:- Post their pic with some “write up” about the donor person on any social media.
4:- Ask them to become a helping hand for this cause.
5:- Assign an “Appreciation certificate” to the person who donate the food.
4:- Jo Bachega, Sab Batega (The left food will surely distribute)
“Jo Bachega Sab Batega” is basically a topic for having a street play in the colleges. Now
days there are many dramatic societies which are active in many reputed colleges.
Collaborate (Spencer them) with those kind of societies and give them “Jo Bachega Sab
Batega” they to perform a street play in the colleges, at shopping malls, or at some public
area. This might be a good idea to have a campaign and ask them to connect with our
organization.

5. 5
Target Audience:-College Student as well as local people around the college
Do’s:-
1:- Collaborate with those colleges and universities which have dramatic society.
2:- Give them “Jo Bachega Sab Batega” topic and ask to prepare a street play.
3:- Prepare the outline for the script and forward to the college.
4:- Either we will provide (More preferable) the location to perform according to our need,
or college people will take permission.
5:- Prepare some Standees which we can put at the location where the will perform.
6:- They will perform in association with Feeding India.
7:- We can make a stall with Feeding India merchandise like T-Shirts, Caps etc.
8:- Ask audience to register on line for help in this cause.
5:-Fest with No Food Waste
“Fest with no Food Waste” campaign is mainly for the social, cultural, sport and technical
fests which mainly organised by the top colleges. This campaign will be very effective for
getting volunteers. In every college fest, huge quantity of youngsters join and so it will be
easy to target them.
Target Audience: - College students
Do’s:-
1. Collaborate with colleges and their fests ng information about the time of event.
2. Become a social cause partner, and also make them Feeding India partner.
3. We can have some filler event related to our theme at the location of fest which
will surely attract the audience.
4. There are many ways to market our cause like by ground publicity (Face to face
talk), Air publicity (Ask fest organizers to give some publicity to radio partners to
publicizes our cause) etc.
5. We can ask for a stall according to our need (if crowed is more then) and we can
have our merchandise.
6. Meet people face to face and tell them about the cause and if they are interested
ask them to do registration.
6:- Refrigerated Food Bank
For Developed colonies, we can open food bank in their colony itself where the
residence can donate the food easily. It will help in storing food safe and quality
will be maintain, and also will have enough time to search and donate it to
particular people. It will surely attract residence to connect with Feeding India.
Profits:-
1. Two way of donation, either Feeding India’s volunteers will go for donation,
or needy people can directly come and take food from food bank.

6. 6
2. It will be help in making the brand name, and also increase the quality
standard.
3. Will be a good initiative for that society which is having good amount of
resident in very less area.
4. It will help people to trust on Feeding India Campaign, and they will join.
6:- Yearly Events
We can have some social or cultural events in every years which will be in line with our
organization’s vision. Events like Food donation drive during festive seasons, sponsored
cultural events etc. It will help to target the local people.
Events:-
1. FICC- Feeding India Cricket Championship: - We can invite the corporate people
to compete.
2. Some more events we can have.
Objective:-2 Creation of New City Chapter
1. Companies, Food Chains etc are the links between the different cities. So we have
to target those companies and food chains who have centres, and branches in
many cities. As I have already talk about the “No grains on The Floor & My Food
Partner” in our objective 1, so it will help us to create new chapter in other cities
too. Ask company’s head or food chain owner to drive this campaign at all the
branches at a same time.
2. Every city have some very active social welfare society, search these kind of
societies and collaborate with them.
3. Ask with those welfare societies to drive Food Feeding campaign as their own
event.
4. Initially we can target some developed colonies, and we can start the process of
food collection. Slowly we can increase the number of these colonies.
5. We can have a meeting with interested volunteers of new cities.
6. Already Existing volunteers are also from different cities, so give them
responsibility to start a new chapter at their native place, and make him/her the
head of that city.
7. We can have a tour of volunteers from one city to new city where we have to start
new chapter, and have a survey and meet the people.
8. Follow objective 1 for campaign in new cities too.

7. 7
Model for target a city to start new chapter.
Common Food Chains
Common corporate companies
Already existing volunteers
Objective:-3 Incentives to Volunteers
With so many demands on everyone's time, it can be a challenge to find volunteers for
community, school or other local projects. Although most of those who do volunteer don't
do it for rewards or recognition, public acknowledgement and small tokens of
appreciation are often effective incentives to increase participation. Appeal to
prospective volunteers by offering a combination of actual rewards, such as snacks, T-
shirts or certificates, and the intangible benefits of helping bring about positive change in
your community.
C7
C2
C3
C4C6
Target
City
C5

8. 8
1:-Small Gifts
 Free food and drinks are commonly used incentives to encourage people to
volunteer for a project or activity.
 People are more willing to participate in a social work day, a building project or a
community cleanup effort if they know they will receive a free lunch or snack
breaks provided by the event sponsors.
 T-shirts are a popular incentive because they have the combined attraction of a
free item and a way to publicize your participation in the volunteer effort. Giving
everyone the same shirt, particularly when these are worn during the event, also
fosters a sense of community.
2:- Public Acknowledgement
 Public acknowledgement serves as an incentive and positive reinforcement for
volunteers.
 Ask the local newspaper to cover your Feeding India Campaign at the particular
day and take a picture of your group.
 Offer certificates or small plaques thanking volunteers for their time and help as
mentors in schools.
 Ask the mayor or event sponsor to write thank-you letters to the people who
volunteer at a community health and wellness expo and send copies to their
bosses or hometown newspapers.
3:- Give Credit in community
 Appeal to prospective volunteers' sense of community when seeking their help
with projects to Feed India Campaign.
 In addition, college students may earn class credit, Scout troops and school
organizations can meet community service requirements, and some companies
offer time off or matching funds to their employees who participate in community
volunteer work.
 Post a sign or plaque at the site of such efforts, listing the names of the
participants, or crediting their organization -- "Food Feed by Hunger Heroes," for
example. Roadside signs identifying the volunteers responsible for feeding in that
particular area, are an example of this type of incentive.
4:- Intangible Rewards:-
 Some people are so motivated by internal factors that actual gifts or token
rewards are unnecessary.
 Others can be encouraged by the intangible rewards they earn through giving of
themselves: a sense of personal accomplishment, a feeling of belonging to
something bigger than themselves or helping to bring about social change.

9. 9
 Volunteering as part of a group also can strengthen the bonds among group
members, which is why some families routinely volunteer together.
 The sense of "giving back" is also a strong incentive for some people. Ask people
who were once helped by the food pantry to help with a local food drive.
 Former recipients of donated school supplies might want to repay this kindness
by volunteering as a school mentor.
5:- Companies’ employees to volunteer
 Provide paid time off for volunteering. (Ask the companies which collaborated
with our organization, to give some paid time off for volunteering.) Not everyone
can afford to volunteer off the clock, but that doesn’t mean they don’t want to give
back to their community. Including paid time off for volunteering – or the option to
volunteer on company time – in benefit packages is a great way to show company’s
staff that you care about them and the community. This year, 21 percent of the
companies surveyed by the Society for Human Resource Management offered
paid time off for volunteering as a benefit. Eighty-two percent of companies that
made it onto Points of Light’s 2014 Civic 50 – a recognition of the 50 most
community-minded companies – also offered paid time off to volunteer. (The
application for this year's Civic 50 is open through March 1.
 Communicate about volunteer opportunities. If company’s employees aren’t
volunteering, it may be because they don’t know where to start. Communication is
the first step. Let companies staff know if company offer paid time off for
volunteering, and be sure to advertise upcoming service projects. So Feed India
organizations responsibility to make a good communication with all the companies
employees, and tell them about the paid time off for volunteering if their company
is having after collaboration.
 Assign leadership role: Volunteering is a great way to build skills and take on
more responsibility. Younger workers in particular are always looking for ways
to learn new skills and progress in their careers. Plus, the extra responsibility gives
employees a sense of pride and ownership over their work.Nominating a volunteer
coordinator is a good place to start, but there are countless ways to give volunteers
leadership roles. Determine your employees’ strengths, and draw from those skills
for leadership opportunities.
There are also plenty of low- and no-cost ways to recognize’ volunteerism, such as:
 A personal thanks: Handwritten thank-you cards or personalized emails with
photos taken of them while volunteering can really boost volunteer morale.
 Public recognition: Designate a Volunteer of the Month spotlight on your
company wall or highlight your top volunteers’ accomplishments in the company
newsletter or local media.

10. 10
 Special meals or outings: Host a special banquet, picnic or bowling night for
employees who volunteer.
 Volunteer appreciation day: Dedicate a day to honouring the volunteers at your
organization. Set aside time to publically award certificates or plaques to your top
volunteers.
Encouraging employees to volunteer may seem like hard work at first, but the benefits to
your company, staff and community are well worth it. Once you establish a culture of
giving at your company, volunteering will become second nature to your employees.
Objective:-4 Programs/Events for volunteers
Maslow’s hierarchy of needs is a well-known theory that can be connected in a broad field.
Maslow (1943, p.375) has developed one of the most well-known theories regarding
motivation in humans. His theory builds upon the basic needs of people that need to be
fulfilled in order for people to be motivated. These basic needs are the physiological needs,
the social needs, need to feel belonging and love, self-esteem and finally self-
actualization. So for making it fulfill to volunteers, we can do it by giving them-
Healthy Bodies, Healthy Minds
A good volunteer is only going to be as productive as their body and mind allow them to
be. Emphasize the importance of a healthy lifestyle to volunteers in a positive way. This
is particularly important if volunteers are helping to complete a physically demanding
project.
Respect
Your volunteers may just be numbers to some, but to you they are human beings worthy
of receiving respect. Be understanding when volunteers miss a day and be sure to
recognize their return to the project afterward. Remember, volunteers are participating
out of the goodness of their hearts and no amount of respect and admiration is too much.
Hold Regular Meetings
Meetings might be universally mocked among employees in a typical 9-5 office role, but
for volunteers meetings are vital. Later on, meetings keep them in the loop on the
overall progress of a project and allow them an opportunity to provide input.
Be Accessible
When a manager establishes themselves as a near authoritarian leader, they lose the
faith and trust of their volunteers. It is important to walk the line between being the boss
and being an accessible individual. Work hard to ensure that volunteers feel comfortable
coming to you with questions, concerns and input; and try to check-in with them from time
to time, as well.

11. 11
Establish Reliable Go-Betweens
Establishing a reliable go-between that will honestly and truthfully relay information back
and forth is important. This provides volunteers a trusted person who will honestly pass
along information, and frees up time for you as the manager to accomplish your tasks
each day, as well.
Be Accurate and Detailed
Unlike regular employees, volunteers should not be saddled with too great a burden. This
is not meant to belittle the volunteers, but rather to present them with realistic goals.
Provide volunteers with clear, accurate, and concise goals from the beginning so they
have direction and can produce quality results from the start.
Praise and Recognize Accomplishments
Don’t forget to recognize and praise volunteers. Recognize their accomplishments,
praise their work ethic and thank them for contributing their time to your project or
cause. Volunteers rarely give their time for the joy of recognition, but that doesn’t mean
it won’t drive them to perform at higher levels or keep coming back to volunteer in the
future.
Build Community
The more comfortable volunteers feel, the more relaxed they will be and the more likely
it is they will turn in productive time. Make efforts to build a sense of community among
your group of volunteers by offering them “extras” when they are not volunteering. Host
a barbeque before starting the project to allow volunteers to mingle and become
comfortable with each other; or consider starting a group athletics league during the
course of a project to build a sense of unity.
Be Flexible
Remember to offer flexibility to your volunteers as well. Your personal and private life is
a roller coaster, and so is that of each of your volunteers. These people are offering up
their free time to assist in your project, so understand when they need to be away for a
week or two or weekends here and there.
Lead By Example
Lead your volunteers by example. Don’t demand anything from your volunteers that you
yourself wouldn’t be willing to do. Additionally, don’t merely sit around barking out
orders and then park yourself in a chair while they work hard. By all means, feel free to
be directive, but it is imperative to jump in and get your hands dirty with your volunteers
to show them you are willing to work hard, too.

12. 12
Techniques to Boost Volunteer Engagement
Volunteers are key constituents in an organization. They contribute something as equally
valuable as monetary donations — they contribute their time, skills, and passion.
1. Record Volunteer Data In Your customer relationship management (CRM)
system
 As most great fundraisers know, raising the most from your donors takes getting
to know them.
 And exactly the same goes for your volunteers. In order to effectively engage them,
you’re going to want to get to know them as well as you possibly can.
 Think about this: when you understand your volunteers better, you’ll be able to
approach them with information and opportunities that are most compelling to
them.
 You’re going to need a robust set of data-The easiest way to track volunteer
data is to simply enter this information into your non-profit customer relationship
management (CRM) system. In doing so, you’ll be able to see how your volunteers
are connected to other constituents in your base.
 While the data fields in CRMs usually apply more directly to donors, tracking these
data fields can also be helpful for gaining insights into your volunteers. For
example, you could track: Biographical and contact information, communication
preferences, previous volunteer history and giving habits, Familial, corporate, and
other personal connections, Interests, skills, and affinities.
Plus, many non-profit CRMs also include volunteer management capabilities that allow
you to track volunteer-specific data and more easily manage volunteer efforts.
Entering volunteer data into your CRM can help you:
 Keep volunteer data organized,
 Get to know your volunteers better to more effectively target your engagement
strategies,
 And streamline your operations.
It’s a win-win-win!
The bottom line: Recording volunteer data in your CRM will help your organization gain
more insight into your volunteers and more effectively manage volunteer projects and
outreach.

13. 13
2. Create Volunteer-Specific Outreach Strategies.
 Now that you’ve utilized your CRM to gain more insight into your volunteers, it’s
time to take it a step further and apply these insights to your outreach.
 Considering that your volunteers have a different relationship with your
organization than your donors, you’re going to want to craft volunteer-
specific outreach strategies.
 Just as with your donor outreach, you won’t get very far with engaging your
volunteers if your organization takes a one-size-fits-all approach.
 As you know from researching, your volunteers have different interests, skills, and
capabilities. They’re not all going to want to get involved in your organization in the
same way.
 That’s why you should craft individualized outreach strategies that keep
both their position as volunteers and their personal preferences in mind.
 For starters, your organization will probably want to create a profile for volunteers
on your website. That way, anyone who’s interested in volunteering with your
organization can easily access all of the information they need in an easy-to-find
place.
 As far as crafting individualized outreach strategies goes, the way you choose to
segment your volunteer base will depend on what makes the most sense for your
organization.
Here are a couple of general tips that can help you make your communications
more engaging:
 Directly address volunteers on social media. Volunteers can be more
responsive to social media engagement than donors. Because they’re generally
interested more in your cause than in your organization, many volunteers are
compelled to get involved after they read the stories nonprofits share on social
media.
 Don’t push for donations. Always remember that you’re talking to your
volunteers, not your donors. And while they might not be giving you money, they’re
still going out of their way to provide your organization with something incredibly
valuable. Don’t push for more by asking for donations; it can be off putting. Many
of your volunteers will naturally donate after becoming more invested in your
organization.
The more personal and volunteer-specific you can make your volunteer outreach, the
more effective it will be at engaging your volunteers.

14. 14
The bottom line: To successfully engage your volunteers, your organization should craft
multiple volunteer-centric outreach strategies that take into account the preferences of
your prospective volunteers.
3. Diverse Set Of Volunteer Opportunities.
 Individualized volunteer outreach strategies and diverse volunteer opportunities go
hand-in-hand.
 Your organization won’t be able to develop individualized outreach strategies if
you’re simply providing your volunteers with similar opportunities over and over
again.
 In order to cater your outreach to your volunteers’ various preferences, you’re
going to want to diversify your volunteer opportunities as much as possible.
 The more types of opportunities you provide, the more likely you are to appeal to
your volunteers’ diverse and varied skills and interests. And the more appealing
your opportunities seem, the more likely your volunteers are to engage.
 The opportunities you offer will be highly dependent on your organization and your
needs. However, think outside-of-the-box to pinpoint where you might be able to
provide your volunteers with unique opportunities.
 Your organization likely relies on volunteers to help you with your fundraising
events. But say your organization was looking to recruit more millennial volunteers.
No matter which opportunities you offer, just make sure they’re clearly defined
It can be helpful to create volunteer roles that tell supporters:
 Exactly what tasks are expected of them,
 Where and when they’re supposed to complete those tasks,
 And how those tasks will further your organization’s cause and goals.
Similar to your donors, when your volunteers can directly equate their actions with
concrete results, they’ll be much more likely to engage with your organization.
The bottom line: Offering a diverse set of volunteer opportunities will provide the
greatest chance of more volunteers engaging with your organization.
4. Have a Volunteer Appreciation Event.
 One of the keys to keeping all of your constituents engaged is to say thanks and
say it often.

15. 15
 After all, although they might never admit it, people are much more likely to help
those that make them feel valued.
 An appreciated volunteer is going to regard your organization much more warmly
and, thus, is going to keep volunteering with you for longer.
 While your organization can certainly get away with thanking your volunteers
through letters or over the phone, you can take your acknowledgments above and
beyond by hosting an appreciation event.
And making your volunteers feel appreciated isn’t the only benefit of hosting this type of
event. In fact, there are many benefits:
 They allow you to cultivate a community. Volunteers often feel more connected
to the cause than the organization itself. That being said, many are looking to
volunteer to become part of a community of people who are interested in furthering
those causes. Volunteer appreciation events provide the perfect opportunity to do
so.
 They can help you get to know your volunteers even better. By talking to your
volunteers in person at an appreciation event, you’ll be able to learn things about
them that you would never be able to learn through your outreach. These insights
can help you hone your volunteer outreach even more, so you can see even higher
engagement levels.
 They provide a great incentive. Your organization can leverage appreciation
events to incentivize further volunteering with your organization. For example, you
can host an event every time a volunteer has worked a certain number of hours
with your organization. Imagine how much more engagement you’ll see when the
promise of a celebration is involved!
 Keep in mind that appreciation events aren’t fundraising events. The main goal is
not to raise money; it’s to show your volunteers how much you value their
contributions!
To determine which type of event will be most appealing to your volunteers, you should
go back and consult your non-profit CRM. The causes and opportunities that interest your
volunteers can be a good indicator of which events they might enjoy, too.
The bottom line: Hosting volunteer opportunities provides your organization with a
wealth of benefits that lead to a more engaged volunteer base.