Digipak and website analysis

1. Adele Digipak and website

2. Adele Digipak
• Adele’s album ‘25’ uses a close up of the artists face as the central image
on the digipak and uses minimal white block capital letters. There is an
obvious black white and red theme which also runs through the artists
website and relates to the genre of the music which is soul/blues.
• The image on the digipak is also featured on the artists website as well as
using the same font these are examples of artist identity and synergy.

3. Adele website
• http://www.adele.com/home
• Adele’s website has links to buy the album, tour dates, music,
videos, photos and social media.
• The images are the same as that on the digipak and also
includes images of the artists ‘doing everyday things’
• The ratio of writing to image is similar to the digipak where it
is quite minimal and in white block capitals again reinstating
the black and white theme to tie in with the genre of the
music.
• The website ties in well with the digipak with lots of examples
of synergy.