Adele's album "25" features a close-up of her face on the digipak in black, white, and red colors that tie into her soul/blues music genre. This same image is used on her website, along with matching font and minimal text, creating synergy between the physical and digital marketing. The website at adele.com provides links to purchase the album, tour dates, music, videos, and photos, continuing the black and white theme consistent with the digipak and genre of music.