Bridge Fight Board by Daniel Johnson dtjohnsonart.com
I.P.H.
1.
2. Table of Contents
• What is our store
• Our Customers
• Our logo
• Our colors
• Our typeface
• How to use our logo
3. What is I.P.H.
What is I.P.H. (Instrumental Play
House)?
I.P.H. is a place to not just come
and buy instruments or parts for it,
but it is a place where you can
express yourself creatively.
When you walk in all you will see
are instruments everywhere and
the best part is you can play them
in our store for free.
4. Customer #1
• Selena Windows, age 22 and Caucasian.
She's single and still in collage. During
the day she works at Kroger as a cashier
and does retail, but at night she goes
around playing gigs at different places.
She's stays in a small town so its easy to
get a round. She's beyond intelligent and
wants to show the world what she can do
when it comes to music. when she gets a
song in her head, she picks up her guitar
and plays it. She's not really religious for
her own reasons. Every other week she
comes into Instrumental Play house to
buys strings or a new guitar. she comes
in smiling and walks out smiling.
5. Customer #2
Eron Wilkins, age 15 African American. He's
single and lives on his own. He wonders the
streets looking for food and beats on buckets
outside for money. He lives in an urban area and
sleeps in abandon homes. He doesn't know who
his parents are, he grew up the first 9 years of
his life in an abusive foster home till he ran away.
One day while wondering around he walked
passed my store and i asked him "Hey kid? You
like music?" and he said yes. I invited him in and
told him that he can play what ever he wants and
without he dashes to the drums. He started
playing and sound amazing. later on through out
life agent came in and over heard him playing. In
one day this kids life changed, he now tours the
world playing for different bands and he's able to
sleep in a house that he owns.
6. Our Logo
• Our logo is Blue
because it we are
mainly into “Blues
Music” but we don’t
stray away from other
genre.
7. Our Colors
• Our colors
symbolize that
even though we
love the blues,
there is more then
one type.
8. Our Typeface
• I.P.H. typeface is Kozuke Gothic Pro B.
• We believe our type face it simple but
bold and gets out point across.
9. Logo Guidelines
• Our logo is very simple. If you wish to change
the blue bubbles you can.
• However, the way in which the wording is
place, we would like for that to stay the same.
• Other then that you can do what ever you
want to the logo except for messing with
“Instramental Play House.”
• Also leave “Instramental “ the way it is. That is
what separates us from others.
10. Logo Guidelines
• Our logo is very simple. If you wish to change
the blue bubbles you can.
• However, the way in which the wording is
place, we would like for that to stay the same.
• Other then that you can do what ever you
want to the logo except for messing with
“Instramental Play House.”
• Also leave “Instramental “ the way it is. That is
what separates us from others.