2. Facebook Largest Social Networking in the world. Over 300 million worldwide users. Allows users to connect and interact with others trough messaging, groups, photo sharing and apps. Its interface is simple and clean. Opportunity for advertisers to rich target markets.
3. Business tools News Feeds Profiles Broadcast Messages Facebook Pages Promote their products Keep in touch with customers
4. Disadvantages Maintaining and transmitting vast amounts of data requires huge expenditures. Even though sales reached $265 million in 2008, it spends more money than it earns. Banner adds sell for a very small amount. (15 cents per 1000 clicks). Privacy and user controls are a large concern.
6. Dilemma Finding a way to turn a profit and increase revenues using the information its users voluntarily provide without violation privacy (and creating a firestorm of users protest).
7. Solution? Beacon Program – 40 large firms. It would track what facebook members purchase at their corporta sites and send them the information. Failed! Hunreds of thousands members organized fierce resistance and turned them off.
8. Third party applications Facebook started to create third party applications using developers. Facebook creates the Facebook Platform to create applications. So far, 150 applications have attracted more than 1 million users.
9. Facebook Lite Stripped down version with only pictures, comments. For people who live in countries with low broadband.
