Mis presentation

1. Management Information System
Section : (A) Evening
Assignment Topic: MIS in Facebook
Submitted To: Sir Tanveer
Group Member
Sidra Javed (5201)
Shameela Raza (5121)
Ansa Sajjad (5193)
Hijab Fatima (5137)
Faizan Ahmad (5065)

2.  Introduction OF Information System
Information system is a set of collecting, storing, and processing data and for providing
information and knowledge. Information systems are used by organizations to support their
operations, interact with their customers and suppliers.
 Management Information System
The study of the management information systems involves people, processes and
technology in an organization. MIS helps managers/management to access, manage, and
analyze data that is relevant for their operations and achievements.
 Introduction to Company
Facebook
Facebook is a social media platform that connects billions of people around the world.It
allows users/people to express themselves, communicate with others, and discover new
things. Facebook is also used as a businesses, celebrities, and organizations to reach their
audiences and promote their brands.
 Company Product
Facebook has several product lines
Facebook: The social media platform where users can connect with friends and family, share
updates, photos, and videos.
Instagram: A photo and video sharing platform that allows users to edit and share their
content with their followers.
WhatsApp: A messaging app that enables users to send text messages, make voice and
video calls, share media, and join group chats.
Oculus: A virtual reality company that produces VR headsets and accessories for gaming
and immersive experiences.
Workplace: A communication and collaboration platform designed for businesses and
organizations to connect and work together.
 Company Competitors in Market
Facebook faces competition different areas of its business. Here are some of its main
competitors

3. Google: Google's social networking platform, Google+, competes with Facebook in the
social media space. Additionally, Google's advertising business, including Google Ads,
poses competition to Facebook's advertising platform.
Twitter: Twitter is a micro blogging platform that competes with Facebook in terms of real-
time updates, news sharing, and user engagement. While Twitter's user base is smaller, it
offers a unique experience for users interested in short-form content and public
conversations.
Snapchat: Snapchat is a multimedia messaging app known for its disappearing content
and augmented reality features. It competes with Facebook, particularly in the realm of
visual communication and sharing.
TikTok: TikTok is a popular short-form video platform that has gained significant traction,
especially among younger users. It competes with Facebook's platforms, particularly
Instagram, in the video-sharing and social entertainment space.
LinkedIn: LinkedIn is a professional networking platform that competes with Facebook's
Workplace. While Facebook Workplace focuses on internal communication and
collaboration, LinkedIn offers a broader scope for professional networking, job searching,
and industry-specific content.
Pinterest: Pinterest is a visual discovery and bookmarking platform that competes with
Facebook's platforms, particularly Instagram. It caters to users looking for inspiration, DIY
projects, and visual content discovery.
Amazon: While not a direct competitor to Facebook's social media platforms, Amazon
competes with Facebook in the advertising space. Amazon's advertising business has
been growing rapidly, offering competition to Facebook's advertising products.
Apple: Apple competes with Facebook in various areas, including messaging and video
calling. Apple's iMessage and FaceTime provide alternative options to Facebook
Messenger and WhatsApp.
 Production Line of Competitor
Here are some of the main product lines offered by Facebook's competitors:
Google: A social networking platform that allows users to connect, share content, and
join communities.
Google Ads: Advertising platform that enables businesses to create and manage online
ads across various Google services.
Twitter:
Twitter: A micro blogging platform where users can share and discover real-time updates,
news, and conversations.
Twitter Ads: Advertising platform that allows businesses to promote their content and
reach targeted audiences.

4. Snapchat: A multimedia messaging app known for its disappearing content, augmented
reality filters, and Stories feature.
Spectacles: Sunglasses with built-in cameras that allow users to capture and share
content directly to Snapchat.
TikTok Ads: Advertising solutions that help businesses reach and engage with the
platform's diverse user base.
Pinterest: A visual discovery and bookmarking platform that allows users to find inspiration,
plan projects, and discover new ideas.
Pinterest Ads: Advertising solutions that help businesses reach users with relevant and
visually appealing content.
Amazon Advertising: Advertising solutions that allow businesses to promote their products
and reach customers on Amazon's various platforms.
iMessage: Apple's messaging platform that enables users to send text messages, photos,
videos, and more to other Apple device users.
FaceTime: Apple's video calling service that allows users to make audio and video calls to
other Apple device users.
These are some of the key product lines offered by Facebook's competitors. Each
platform has its unique features and target audience, providing users with a variety of
options for social networking, content sharing, and advertising.
 MIS in Facebook
Management Information System (MIS) in Facebook is a system that collects, processes,
and presents data to help managers make informed decisions. The data comes from
various sources within Facebook and is analyzed to identify trends, track progress, and
make data-driven decisions. MIS in Facebook includes tools for tracking user
engagement, analyzing ad performance, and monitoring the company's financials. The
system helps managers identify areas for improvement, track progress towards goals, and
make informed decisions that can improve the company's performance. The system is
designed to be user-friendly and provides managers with the information they need to
make informed decisions.
 Company And Competitors Market Share
Facebook is one of the largest social media platforms in the world, with over 2.8 billion
monthly active users as of 2021. The company has a dominant market share in the social
media industry, with a market share of over 80%. Facebook's closest competitor is
YouTube, which has a market share of around 20%. Other social media platforms such as
Instagram, Twitter, and Snapchat have much smaller market shares.
In terms of revenue, Facebook is also one of the largest companies in the world, with total
revenue of $85.9 billion in 2020. The company's revenue comes primarily from advertising,
with over 98% of its revenue coming from advertising in 2020. Facebook's closest
competitor in the advertising industry is Google, which has a market share of around 30%.

5. Despite its dominant market share, Facebook faces competition from other social media
platforms, as well as from emerging technologies such as virtual reality and augmented
reality. The company has invested heavily in these technologies, with the acquisition of
companies such as Oculus VR and the development of its own virtual reality platform,
Facebook Horizon. Facebook's ability to stay ahead of the competition in these areas will
be a key factor in its continued success.
 Swot analysis
Strength
There are 3 billions active users on Facebook, which makes it is the largest social media
platform in the world.
Facebook generate their revenue through advertising, fees and payments . Facebook is
a trusted brand and also well known.
Weaknesses
Facebook has faced many privacy scandals.
Declining usage among younger demographics. Younger user is increasingly turning to
other social media platforms such as instagram, TikTok and WhatsApp.
Opportunity
Facebook provide more opportunities. People post their videos and earn money.And
many other people's post other brands products and find customers and also sale their
products.Facebook can continue to grow it's advertising revenue by improving its
targeting capabilities.
Threats
Facebook faced competition from other social media platform such as Twitter's and
Snapchat.
Facebook has faced to negative media attention due to privacy scandals which can
damage its reputation.
 Pestle analysis
Political
Facebook is subject to regulation in the countries where it operates. For example, in the
US Facebook is subject to the federal trade commission’s regulation on privacy and data
security.
If any country faced political instability then Facebook operate in that country also affect.
Economic
Economic conditions such as economic downs can affect Facebook advertising revenue.
Facebook generate a significant portion of its revenue outside the US.
Social

6. Changes in demographics such as an aging population or a shift in population from
urban to rural areas can affect Facebook user base.
Changing social norms, such as increase concerned about privacy can effect Facebook
user engagement.
Technological
Technology advancement such as the development of augmented reality and virtual
reality can create new opportunity for Facebook.
Environmental
Facebook data centers consume a significant amount of energy which can impact the
environment.
Climate change can affect Facebook operation such as by creating extreme weather
event that disrupt its data centers.
Legal
Facebook is a subject to intellectual property laws, which can affect its ability to develop
and launch new product. Facebook is subject to data protection laws such as the GDPR
in Europe, which can affect its data collection and processing practices.
 Porter's Five Forces
A framework used to analyze the competitive environment of a company. Here's a
detailed explanation of Facebook's Porter's Five Forces analysis:
1) Bargaining power of suppliers: Facebook has a strong bargaining power over its
suppliers because of its large user base and extensive reach. This allows Facebook to
negotiate favorable terms and conditions with its suppliers, such as advertisers and app
developers.
2) Bargaining power of buyers: The bargaining power of Facebook's buyers, primarily its
users, is moderate. While users have many social media platforms to choose from,
Facebook's large user base and extensive network effects make it difficult for users to
switch to other platforms.
3) Threat of new entrants: The threat of new entrants in the social media industry is
moderate. While it is relatively easy for new companies to enter the market, the high costs
associated with building and maintaining a large user base and network effects make it
difficult for new entrants to compete with established players like Facebook.
4) Threat of substitutes: The threat of substitutes for Facebook is moderate. While there are
many other social media platforms available to users, Facebook's extensive network
effects and large user base make it difficult for substitutes to compete with Facebook's
offering.
5) Rivalry among existing competitors: The threat of rivalry among existing competitors is
weak. Facebook's large user base and extensive network effects make it difficult for

7. competitors to gain market share, resulting in a relatively stable and non-competitive
market.
Overall, Facebook's Porter's Five Forces analysis suggests that the company has a strong
position in the social media industry, with strong bargaining power over its suppliers,
moderate bargaining power of buyers and threats of new entrants and substitutes, and
weak rivalry among existing competitors.
 BCG matrix
Here's a detailed explanation of Facebook's BCG matrix analysis
1) Stars: Facebook, Instagram, and WhatsApp are all considered stars in the BCG matrix.
These products have high market share and high growth potential. Facebook has a large
user base, and Instagram and WhatsApp have become increasingly popular in recent
years.
2) Cash Cows: Facebook's advertising business is considered a cash cow in the BCG matrix.
This product has high market share but low growth potential. Facebook's advertising
business generates significant revenue for the company, and it has a strong competitive
position in the market.
3) Question Marks: Oculus VR is considered a question mark in the BCG matrix. This product
has low market share but high growth potential. Oculus VR is a relatively new product for
Facebook, and it has the potential to become a significant revenue generator for the
company in the future.
4) Dogs: Facebook does not have any products that are considered dogs in the BCG matrix.
Products that are considered dogs have low market share and low growth potential, and
they typically require significant investment to maintain.
 CONCLUSION
In conclusion, Facebook has a strong product portfolio that includes Facebook,
Instagram, WhatsApp, and an advertising business. The company has a dominant market
position and its products have high market share and growth potential. Additionally,
Facebook has invested in a new product, Oculus VR, which has high growth potential
and could become a significant revenue source in the future. Overall, Facebook is a well-
diversified company that is well-positioned to continue its success in the social media
industry.