Introduction to Social Media


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This presentation is designed to introduce you to social media, provide examples of companies that are successfully using social media and tips for integrating social media into your existing marketing strategies.

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Introduction to Social Media

  1. 1. Introduction to Social Media Presented by Melissa D’Aloia & Dana Kazel
  2. 2. Agenda <ul><li>What is social media? </li></ul><ul><li>Social media sites </li></ul><ul><li>Social media tools </li></ul><ul><li>Building social media into your marketing plan </li></ul><ul><li>Social media case studies </li></ul>
  3. 3. What is social media? <ul><li>Web sites and online tools used to publish, share, and spread conversations. </li></ul>
  4. 4. Social Media Tracks Listening and mining social media conversations for insights on brand presence Engaging customers through social media
  5. 5. Using Social Media for Research <ul><li>Listen to what customers are saying </li></ul><ul><li>Listen to what competitors are saying </li></ul><ul><li>Identify opportunities to provide new/better services and/or products </li></ul><ul><li>Curb negative publicity from spreading </li></ul>
  6. 6. Engagement <ul><li>Build brand loyalty and customer relationships </li></ul><ul><li>Encourage loyal customers to become brand advocates </li></ul><ul><li>Gain publicity for your organization, services, and products </li></ul>
  7. 8. Social Networks <ul><li>Facebook </li></ul><ul><li>Ning </li></ul><ul><li>MySpace </li></ul><ul><li>hi5 </li></ul><ul><li>Friendster </li></ul>
  8. 9. Facebook Users <ul><li>87 Million people on Facebook </li></ul><ul><li>Approximately 49% are 35 and older </li></ul>
  9. 10. Micro Blogging/Texting <ul><li>Tweetscan </li></ul><ul><li>Twitxr </li></ul><ul><li> </li></ul><ul><li>Twitter </li></ul><ul><li>Twitpic </li></ul>
  10. 11. Social Bookmarking <ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Stumbleupon </li></ul>
  11. 12. The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.
  12. 13. B2B Social Networks
  13. 14. Video Sites <ul><li>YouTube </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  14. 15. Photo sites <ul><li>Flickr </li></ul><ul><li> </li></ul>
  15. 16. Feedblitz/Feedburner <ul><li>Software that pushes RSS feeds </li></ul>
  16. 17. Tools and Platforms <ul><li> </li></ul><ul><li> </li></ul><ul><li>Tweetmeme Button </li></ul>
  17. 18. <ul><li>Managing the monolith of social media is about integrating it into what you are already doing, not completely reinventing the wheel. </li></ul>
  18. 19. Adding social media to your existing marketing plan <ul><li>Who is your target audience? </li></ul><ul><li>What do you want to accomplish? </li></ul><ul><li>Determine which social media tools are relevant. </li></ul><ul><li>Measure the results. </li></ul>
  19. 20. MADE for communications success <ul><li>M onitor. Listen to customers, news, competitors, etc. </li></ul><ul><li>A nalyze. Issues, trends and strategies. </li></ul><ul><li>D iscover. Opportunities and manage risk. </li></ul><ul><li>E ngage. With influential publics and stakeholders and </li></ul>Attributed to
  20. 21. St. Jude Children’s Research Hospital <ul><li>Three Blogs with RSS Feeds </li></ul><ul><li>Facebook </li></ul><ul><li>Two Facebook Widgets </li></ul><ul><li>Myspace </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>News Toolbar </li></ul>
  21. 27. Ford’s social media story
  22. 28. First steps in social media <ul><li>Set up Google Alerts </li></ul><ul><li>Set up a Facebook page </li></ul><ul><li>Add “Addthis” button to your Web site </li></ul><ul><li>Conduct a Twitter and Google Blog search for your company, products/services </li></ul>
  23. 29. The impact of social media is…
  24. 30. Out There Advertising Presentation Contact us: 218-720-6002 [email_address] Visit us on Twitter: @outtheread @melissadaloia @dkazel