Advertising plays an important role in the Indian economy. It generates indirect sales and jobs by promoting industries, products, and services. Advertising influences consumer demand, prices, competition, and business cycles. The major mediums of advertising that impact the Indian economy are television, social media, radio, and print. Television is the most influential due to its high reach and impact, but also has high costs. Social media advertising allows for low-cost, powerful targeting and real-time statistics. Print advertising also significantly motivates customers in India and impacts the economy. Overall, advertising has transformed consumer preferences and played a transformative role in the Indian economy.

1. Advertising in Indian Economy & its
effects…..

2. Group Members :
• Saurabh Patki ( 437 )
• Shubham Sawant ( 446 )
• Yash Chavan ( 407 )
• Aftab Multani ( 432 )
• Akansha More ( 431 )

3. What is “Advertising” ???
Advertising is a form of communications used to
persuade an audience to take some actions with respect
to products , ideas or services etc….
Any paid form of non-personal presentation and
promotion of ideas of goods and services by an
identified sponsor with the help of any media to
influence the target audience…

4. Generates net gain in in direct sales due to promotion of industries , products
& services…..
Generates indirect sales & jobs among the 1st level suppliers to the industries
that incur advertising expenditures .

5. Economic Impact of Advertising :-
 Effect on “VALUE OF PRODUCTS”
 Effects on “PRICES”
 Effect on “COMPETITION”
 Effect on “CONSUMER DEMAND”
 Effect on “COSUMER COICE”
 Effect on “BUSINESS CYCLE”

6. Influence of Advertising on Indian Economy :-
• Advertising and Consumer demand
• Advertising and Trade cycles
• Advertising and Innovations
• Advertising , Product quality and Variety

7. Mediums of Advertising influencing Indian
Economy :-
• TELEVISON
• SOCIAL MEDIA
• RADIO
• PRINT

8. Television Commercial Advertising

9. Advantages :
Reach
Growing Ability to Differentiate
Selectivity and Flexibility
Creativity and Impact
Limitations :
High Costs
Lack of Selectivity
Limited Viewer Attention

10. The Influence of Television Advertising
• Gender Identity
• Children
• Voter Decision
• Social Influence

11. Awareness
Consideration
Preference
Purchase
TV - 43%
Newspaper – 8%
Internet – 14%
TV - 40%
Newspaper – 8%
Internet – 13%
TV - 35%
Newspaper – 8%
Internet – 13%
TV - 26%
Newspaper – 7%
Internet – 12%
Purchase Funnel

12. SOCIAL MEDIA ADVERTISING & INDIAN
ECONOMY :-
Role of Social-Media Advertising in
the Economy.
5 features of Social-Media influencing
the economy :-
1) Low cost
2) Powerful Targeting
3) Low barrier to entry
4)Smart phone advertising
5) Real time statistics

14.  Significant role in motivating customer.
 Informative & Transformative.
 Results.
 Conclusion.
IMPACT OF PRINT ADVERTISING ON INDIAN ECONOMY :-

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