Influencer Marketing is about Establishing that Individuals as Trusted Authority in their Area of Expertise. Influencer Marketing is a way to Leverage the Status of an Individual within your Organization to boost the Profile and Standing of the Company as a Whole. Many Influencers also use their status and reach to launch their Own Companies or Consulting Businesses and Influencers is Creating Shareable and Communicative User generated Content about Your Brand that can be used for Marketing Premotions, Email Campaigns, and more. Influencer marketing is similar to word-of-mouth marketing, but it doesn’t rely solely on specific recommendations. Who is Influencer? A person with the Ability to Influence Potential buyers of a Product or Services by Promoting or Recommending the items on social media. Influencers can add Serious Credibility to your Brand. “Marketing is the Activity, set of Institutions and Processes for Creating, Delivering, Exchanging, communicating offerings that have value for Customers, Clients, partners and Society at large,, Influencer Marketing can Include are: - Product review on social media. Using Influencers to Create Content like Videos, Blog posts and Social Media ads for your Brand. Giveaways on the Influencer’s Platform. Endorsements and product Placement from Influencers. Influencer Marketing Platform is a Software solution Designed to assist Brand with Their Influencer Marketing Campaigns and Check that they are Genuine and Willing to Work with Brand. Influencer Platform have expanded their Offerings, to Include Relationship Management, Campaign Management, Influencer Marketplaces, Third party analytics, and Influencer Content Amplification. Interest in Influencer Marketing has Only grown, which means a lot of Research has been Conducted, Producing Interesting Statistics. 70% of teen Trust Influencers more than Traditional Celebrities. 86% of Women use social media for Purchasing Advice. 49% of Consumers Depend on Influencer Recommendations. Influencer Marketing is a social media Strategy where an Influencer Receives a Pay-out for Endorsing a brand’s product. Key Strategies of Influencer Marketing is First taking an Interest in amplifying other People’s Content. Then Choose a Relevant Influencers and Learn how to reach Out. Use a Platform or an Agency for your Influencer marketing then you will have to build up Relationship with Influencers yourself. If you are active online Participant in your Niche, you may already have a good idea who are the best Influencers. In other cases, you will have to carry out Considerable Research first and different kind of Influencer marketing tools to help in your Quest. They are many Influencing tools are like Up fluence, Tweet deck, Social Crawly tics, Podbay.Fm. Influencer Marketing’s benefits for your business is a Crucial tool in Digital Marketing to grow sales. There are so many Benefits like Increase Brand Awareness and Build Credibility & Trust, Cost-effectives & saves time.

1. A
SEMINAR ON
INFLUENCER MARKETING-THE
NEW TREND OF DIGITAL WORLD
SUBMITTED TO :- SUBMITTED BY :-
DR. SWATI UTREJA SUJATA
ASSISTANT PROFESSOR MBA-1ST SEMESTER
DEPARTMENT OF MANAGEMENT 202150

2. CONTENT
• THEORTICAL FRAMEWORK
• INTRODUCTION
• WHAT IS INFLUENCER MARKETING
• TOP INFLUENCER MARKETING DIGITAL PLATFORMS
• INFLUENCER MARKETING STATISTICS
• STRATEGIES & IDEA OF INFLUENCER MARKETING
• BENEFITS
• DRAWBACKS
• KEY FACTOR TO CHOOSING AN INFLUENCER s
• CONCLUSION

3. THEORTICAL
FRAMEWORK
CONSTRUCT :- To Study the impact of Marketing
Influencer on Digital world Platform.
INDEPENDENT VERIABLE :- Influencer Marketing.
DEPENDENT VARIABLE:- Digital World.

5. WHAT IS INFLUENCER
MARKETING ?
Influencer marketing is a form of social media marketing.
It includes product or service advertisement by
influencers. It is Significant
Influencing the purchasing Decision of the
Target Audience influencer marketing is
marketing to, with, and through influencers
to drive brand messages to your and their
target audiences.

6. INFLUENCER MARKETING
DIGITAL PLATFORM

7. INFLUENCER MARKETING
STATISTICS
70% of Teens Trust Influencers more than
Traditional Celebrities.
86% of Women use social media for Purchasing
Advice.
49% of Consumers Depend on Influencer
Recommendations.
Influencer marketing Campaigns Earn $5.78 for
every Dollar Spent.

8. INFLUENCER MARKETING
STRATEGY & IDEA
 Find Influencers in your Industry.
 Own your Niche.
 Aim to Influence the Influencers.
 Build a Happy Community.s
 Be Patience.

9. Benefits of Influencer
Marketing
 Influencer marketing Increase brand awareness and reach.
 Influencer marketing Enhance Credibility & Trust.
 Influencer Marketing Increases Sales.
 Influencer Marketing Saves Time.
 Unlimited Sharing Potential On Social Platforms.
 Influencer Marketing Is Suitable for any Business.

10. Drawbacks of influencer
marketing
Choosing the wrong Influencer
Influencers can make Mistake
The uncertainty of result
Difficult to measure result

11. Key Factor to Choosing an
Influencer for your Brand
Key
facto
r
Micro
influencer &
Macro
Influencer
A
Veteran
or a
Notice
The
Influence
r’s
Audience
Geograp
hic
Location