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Digital Maturity Matrix
-A Methodology for
Digital Transformation
How?
What?
When?
Why?
Where?
Joakim Jansson
Twitter@joaj...
Digital Maturity Increases Competitiveness
Our Simple Main Thesis
About
DigJourney
Joakim Jansson
+46(0)708-664035
joakim@digjourney.com
Who We Are
Joakim JanssonMarie AndervinMichael Johansson Johan Forsberg
Digital Maturity Increases Competitiveness
Pillars of DigJourney
Methodology for
transformation Consulting
Management Consulting
Training
ToolsBook
The Digital
Maturity Matrix
How?
What?
When?
Why?
Where?
In Our Methodology, We Start Off With the CEO
Profitability
Growth
=
Competitiveness
In Our Methodology, We Start Off With the CEO
We provide:
-Understanding
-Tools
-Recommendations
Workshops with CEOs and specialists
Cases:
Co-Creation
Theoretical Background
We start from Everett M Rogers theories
regarding adoption of innovations…
….and John P Kotters 8-step model
Theoretical Background
+
=
Our methodology
+
Digital maturity
Theoretical Background
Digital Maturity on Three Levels
Company
Industry
Our main focus
We look at digital maturity on 3 levels and our focus
is ...
The Digital Maturity Matrix
Businesses generally
go through three
phases in their digital
journey.
This journey takes
diff...
General vs Specific Digital Journey
To increase a person's or company's general digital maturity it
is necessary to do man...
How the new and old come together and evolve
Mobilization Coordination
Why & Where? How? What?
Acceleration
Digital
activi...
Mobilization Coordination
Why & Where? How? What?
Acceleration
Digital
activities
Existing
activities
Merged
activities
Di...
Mobilization Coordination
Why & Where? How? What?
Acceleration
Digital
activities
Existing
activities
Merged
activities
Di...
Values, Vision, & Mission
Strategy work
Organization
Processes
Infrastructure
Value prop. & Revenue model
Data & Analysis
...
DMI: 37%
It leads to an action plan
based on which initiatives/
investments are the most
effective at any given time
We Me...
Digital Nirvana
–The Ultimate Goal of Digital Transformation
“Digital nirvana is obtained when long-term competitiveness i...
Process: Digital Maturity Index (DMI)
1. Company DMI
9 motors
2. Industry Players DMI
3. Waves of change
4. Overall strate...
What does the methodology bring?
•  Understanding of the width and depth of digital transformation
•  Control - without co...
Are you maximizing your digital competitiveness?
Mobilization Coordination Acceleration
Why & Where? How? What?
Values, Vi...
Measure your DMI here
https://digitaltransformation.net/
mognadstest-startsida/
>
Final word….the Equation of Transformation
People over technology
If you liked the deck please hit like (♥) and
let others take part of it!
Thanks!
Sharing is caring
Join the Journey!
digjourney.com
twitter.com/digjourney
Joakim Jansson
+46(0)708-664035
joakim@digjourney.com
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The Digital Maturity Matrix -A Methodology for Digital Transformation

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Based on the brand new book LEADING DIGITAL TRANSFORMATION. Available on Amazon.

This methodology is made to help boards, CEOs and management teams take command in its digital transformation. To gain control without controlling.

Digital disruption is changing industries one by one and business need to transform to stay competitive. But with so many digital opportunities, limited resources and let's face it, often limited understanding how should the digital transformation be carried out?

That´s what the Digital Maturity Matrix is all about. What we have come up with is a step by step method on how to transform a company into a winner in a digital world. It is about doing the right things at the right time and to know when it is time to answer Why? Where? How? What? and When?

The methodology is developed in co-creation with some 40 people including both researchers, CEO's and specialists. It is used in businesses today with great success.
It aims at providing:
-An understanding of the width and depth of digital transformation
-Control - without controlling
-Clear recommendations
-Buy-in at all levels
-Increased ROI

Hope you like it! Please contact us if you'd like to know more.

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The Digital Maturity Matrix -A Methodology for Digital Transformation

  1. 1. Digital Maturity Matrix -A Methodology for Digital Transformation How? What? When? Why? Where? Joakim Jansson Twitter@joajan joakim@digjourney.com
  2. 2. Digital Maturity Increases Competitiveness Our Simple Main Thesis
  3. 3. About DigJourney Joakim Jansson +46(0)708-664035 joakim@digjourney.com
  4. 4. Who We Are Joakim JanssonMarie AndervinMichael Johansson Johan Forsberg Digital Maturity Increases Competitiveness
  5. 5. Pillars of DigJourney Methodology for transformation Consulting Management Consulting Training ToolsBook
  6. 6. The Digital Maturity Matrix How? What? When? Why? Where?
  7. 7. In Our Methodology, We Start Off With the CEO Profitability Growth = Competitiveness
  8. 8. In Our Methodology, We Start Off With the CEO We provide: -Understanding -Tools -Recommendations
  9. 9. Workshops with CEOs and specialists Cases: Co-Creation
  10. 10. Theoretical Background We start from Everett M Rogers theories regarding adoption of innovations…
  11. 11. ….and John P Kotters 8-step model Theoretical Background
  12. 12. + = Our methodology + Digital maturity Theoretical Background
  13. 13. Digital Maturity on Three Levels Company Industry Our main focus We look at digital maturity on 3 levels and our focus is at the company level.
  14. 14. The Digital Maturity Matrix Businesses generally go through three phases in their digital journey. This journey takes different amounts of time for different companies. Mobilization Coordination Acceleration Why & Where? How? What?
  15. 15. General vs Specific Digital Journey To increase a person's or company's general digital maturity it is necessary to do many specific digital journeys. One general digital journey Many specific digital journeys
  16. 16. How the new and old come together and evolve Mobilization Coordination Why & Where? How? What? Acceleration Digital activities Existing activities Merged activities Digital activities Existing activities
  17. 17. Mobilization Coordination Why & Where? How? What? Acceleration Digital activities Existing activities Merged activities Digital activities Existing activities Values, Vision, & Mission Strategy work Organization Processes Infrastructure Value prop. & Revenue model Data & Analysis Touch points Relations We divide digital maturity into 9 different motors. Each motor has its own digital maturity. These motors should follow a certain order to maximize the competitiveness 9 motors with their own digital maturity
  18. 18. Mobilization Coordination Why & Where? How? What? Acceleration Digital activities Existing activities Merged activities Digital activities Existing activities Values, Vision, & Mission Strategy work Organization Processes Infrastructure Value prop. & Revenue model Data & Analysis Touch points Relations Digital transformation is about fundamentally changing a company and it takes time. It is important that priorities are right from the top since mistakes accumulate large costs over time Long journey = costly to be on the wrong path The journey 5-15 years
  19. 19. Values, Vision, & Mission Strategy work Organization Processes Infrastructure Value prop. & Revenue model Data & Analysis Touch points Relations 9 motors to develop in a certain order
  20. 20. DMI: 37% It leads to an action plan based on which initiatives/ investments are the most effective at any given time We Measure Companies Digital Maturity Index (DMI) 0% 33% 67% 100% Values, Vision & Mission Strategy work Organization Processes Infrastructure Data & Analysis Value Proposition & Revenue Model Touch Points Relations Total Digital Maturity Motor Company Best practice Mobilization Coordination Acceleration
  21. 21. Digital Nirvana –The Ultimate Goal of Digital Transformation “Digital nirvana is obtained when long-term competitiveness is maximized through digital maturity. The company doesn’t differentiate between online and offline operations, but operates with complete freedom from channel dependency, and this permeates all aspects of the company’s activities. The organization fully understands its market and business environment. It sees where it’s going and has the ability to continuously and with maximum efficiency adapt and create value for society, employees, clients, and shareholders through the right value proposition at the right place and at the right time.“ Digital Nirvana = Digital Maturity Index 100%
  22. 22. Process: Digital Maturity Index (DMI) 1. Company DMI 9 motors 2. Industry Players DMI 3. Waves of change 4. Overall strategy 5. Digital destination 6. Transformation plan Review of strategic company documentation Company Interviews Outside/In Assessment
  23. 23. What does the methodology bring? •  Understanding of the width and depth of digital transformation •  Control - without controlling •  Clear recommendations •  Buy-in at all levels •  Increased ROI Higher digital maturity è Higher competitiveness
  24. 24. Are you maximizing your digital competitiveness? Mobilization Coordination Acceleration Why & Where? How? What? Values, Vision, & Mission Strategy work Organization Processes Infrastructure Value prop. & Revenue model Data & Analysis Touch points Relations ? ? ? What is your DMI and what does it mean?
  25. 25. Measure your DMI here https://digitaltransformation.net/ mognadstest-startsida/
  26. 26. > Final word….the Equation of Transformation People over technology
  27. 27. If you liked the deck please hit like (♥) and let others take part of it! Thanks! Sharing is caring
  28. 28. Join the Journey! digjourney.com twitter.com/digjourney Joakim Jansson +46(0)708-664035 joakim@digjourney.com

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