Media Network, Social Media, Media Aimed to kids.

1. Yassin Targuisti
Marketing 330
2013-2014

2.  Part 1
 Media Influence
 Negative
 Positive
 Part 2
 Advertising Aimed at Kids

18. Advertising Aimed at Kids

19. Is McDonald’s the Smartest
Marketing Machine in the World?

20. • What they show to the world

21. • How it really looks like.

23. Cereal Attraction

24. Cereal Companies Marketing
Strategies

25. Link of Excitement

26. Bonus Features
 Promotional toy or small item
that is offered as an incentive to
buy a particular breakfast cereal.
 Games and trading cards.
 Sale promotion(buy 1 get 1 free).
 Free game sites on the internet.

28. Barbie/Fulla

29. Fulla’s strong marketing campaign
 There had been many other
dolls in the past that were
created with a hijab, such as
Razanne and Moroccan
Barbie, none of them had
ever been as popular as Fulla
due to launching alongside a
marketing campaign aired
on the popular television
channel Spacetoon.

30. Barbie’s influence
 Fulla and Barbie are alike in
many ways, such as in size,
and height. Differences
between them include
lifestyle and appearance.
Barbie is a “symbol of
consumer capitalism and is a
global brand accused for
changing young girl’s
perception

31. Human Barbie

32. Young Consumer Behavior

33. Young Consumer Behavior
 The Youth is perhaps the
most difficult
demographic group to
communicate with. Not
only do they have a short
attention span, they're
also elusive in media
consumption, fickle in
brand preference, and
simply challenging to
engage and entertain

34. Young Consumer Behavior