2. Barbies development locally, nationally and
globally;
→1945: Ruth and Elliot Handler and Harold "Matt" Matson form a
partnership called Mattel Creations, making and selling first picture frames
and later dollhouse furniture; Matson is soon forced to sell out because of
ill health.
→1959: Mattel introduces the Barbie doll in America, which will eventually
become the best-selling toy ever.
→1959: Introduction of Barbie in New York.
→1960: Mattel goes public.
→1961: Mattel introduces Ken to the Barbie line
→1975: Ruth and Elliot Handler leave Mattel
→1987: Barbie made her debut on TV
5. Barbies access to different classes, ages, and
genders,
→Class: All consumers were able to purchase the Barbie doll if
they could afford the doll; the first doll was sold for 3 ponds.
→Age: Barbie dolls are made for every age for that they are a
fashion doll but the consumers of an age from 5-10 buy them
more than anything.
→Gender: Males did not have easy access to the doll for that they
were a female fashion doll and you would be considered an
outcast for having a "girlie" doll. Females have easy access to the
Barbie doll for that they are female as like the doll and girls are
more valuable to the fashion industry.
6. Stereotypes
Too many people in our Society Barbie reinforce an unhealthy
gender role. In Barbie world the ideal women is focused on
fashion and appearance. In 1992 the first 'Teen Talk Barbie' came
out which said "Math is tough". Barbie saying this phrase to young
girls is conveying a negative concept, that boys are better at math
and science than girls. Barbie didn't originate such concepts, but
through her focus on appearance and an unhealthy physique, she
reinforces negative stereotypes about girls and women.
Barbie has also contributed to the positive aspects of our society,
even though a lot of people argue for the negative side others can
also argue for the positives. Barbie has shown a lot of positive
academics, simple positive feminine ideas, and some
multiculturalism.
7. The role of official and unofficial censorship of
Barbie & Barbie related to power and authority
There is no official censorship on
Barbie but there is a lot of
unofficial censorship such as
parents and/or guardians not letting
their daughters play with Barbie
dolls.
The control of Barbie comes done
to the parents and guardians
thoughts and perceptions on
Barbie. The children do not have
any control over the choice to get
Barbie when they are younger,
their parents or guardians do. The
guardians have the power to say
'no' to their children about Barbie
and they have to authority to take
it out of their lives.
8. Way in which Barbie may have
contributed to social change
A way in which Barbie has contributed to social change
is by her, herself. She is described as the beauty. The
word "beauty" contains a meaning that is complex yet
simple. It is an outward appearance, a feeling, and a
fact of social change. A woman who desires to be
beautiful is trapped in the meaning of what it actually
means. Barbie has shown the world that she has
contributed to society by her beauty and even though
not always in a positive way she shows beauty in
multiculturalism , academic achievements, ethnicity
and our own perceptions of ourselves.
9. Continuity and change in relation to Barbie
•The continuity and change throughout Barbie goes with what is popular in
today’s society, such as the hairstyles, clothing and job status.
•When Barbie was first released she was an elegant young lady, for example
she wore long gowns and had her hair pinned back as her everyday clothes
and for her swimwear she wore a full piece suit with a swimming cap.
•This Barbie was an exact model of what the young ladies were in that time
and society.
•Now she wears what young ladies wear nowadays, for example short
dresses with high heels and a brand handbag.
* Barbie’s hair is also with a fringe and comes with all different hairstyles.
* Barbie’s swimwear nowadays is a bikini which only covers her private
parts..
10. Continuity and change in relation
to barbie
Barbies jobs has also evolved over the years, Mattel had considered
women’s right as the time went on.
Throughout the years she has had various careers that were in
education, medicine, the military, Politics, public services, science
and engineering, transportation and many more.
When she was first released she had many feminine based jobs, such
as hairdresser, fashion model, cheer leader, ballerina and elementary
teacher.
Nowadays Barbie has been released as high achievers, and equal job
rights as men such as a Peditritian, Vet, Nurse, Dentist, President of
America, Police officer, astronaut and many more.
The continuity and change of Barbie relies on our society and culture
at the time, Barbie evolves as we evolve.
11. The implications of globalisation for
Barbie
Globalisation can be defined as the increasing economic and financial
integration of economies around the world. The implications that
globalization has upon Barbie is the world now spread of all her
merchandise.
Barbie is being globalised to make changes that are taking place to
remove national boundaries from the financing, production, sale and
distribution of goods and services to make Barbie accessible to all
consumers. Barbie isn’t yet all the way around our world because of the
financial services and her national boundaries, such as she is too much
money and her racial status.
The globalisation of Barbie will be a slow and long process, but this will
implicate the company for that they are seen as 'unequal' for not
distributing their goods all over.
12. The Impact of Technology upon Barbie
Technology so far has had a huge impact on Barbie, she has
evolved to Movies, Television shows, she can talk, she can
sing, and she even has her own sound effects to her
transportation and other accessories.
There has been many new evolved Barbie’s, compared to the
old elegant plain, original Barbie fashion doll.
Mattel uses the technology to their advantage, making
better television ads so children can learn about their
products, making and producing movies so they can rely a
positive image of Barbie helping her friends.
All the technology that Mattel has interacted into Barbie has
had a huge impact on sales, consumers, financing, and
production of the Barbie merchandise.
