This is an esas about how the gendered marketing is afectan children in their development.

1. Toys: How gendered marketing is dividing society and creating stereotypes since childhood
Since the beginning of time,men and womenhave been divided, either by their gender or by the
roles they must play in society. But now, society is being divided by something even bigger: the
gendered marketing. These is a new technique that consist in splitting a market population into
smaller groups of consumers who have similar needs and characteristics in order to develop
productsto suitthose needs.thatthatisusedto sell more products;butthistechnique usage must
stop, because by designing products that are specific for boys and girls, they are diving societyin
two groups and therefore, they are creating stereotypes of what a men or woman should behave
to be part of society.
In every supermarket or departmental store, the toys for girls always are pink and are grouped
togetherandthe same forthe boy’stoys. Whydoesthisdivisionexist?If aboy wantsto playwitha
doll, why is it so bad? Is there anything wrong with him to want that?
Boysandgirls musthave the chance todevelopintheway theywantto,butthegenderedmarketing
is limitingtheirdevelopmentbycreatingspecifictoysfor eachgroup; and alsotheirparentsby not
letting their kids to play with everything they want. A research done by the Welsh organization
Chwarae Teg,showsthat“childrenalreadyhave veryclearideasaboutthe jobsthatare suitable for
boys and girls, due to the gendered marketing and the division it’s creating.”
Children don’t care about what they must play with. They just want to have fun. But if they are
constantly being remindedof what a girl or boy is “supposed to like”, they are learning how they
mustbehave tobe acceptedbyasocietythattendstodiscriminateformanyreasons. We are forcing
childrentocreate theirownstereotypesof howtheymustbe andcreatingadivisionthat,inafuture,
it would change the way we, as humans, live and behave toward each other.
References:
 Fronda, Aaran. (2014, November 21st
). Gender marketing must stop. Eureopean CEO.
Recovered from http://www.europeanceo.com/business-and-management/gender-
marketing-must-stop/
 Toys Are More Divided by Gender Now Than They Were 50 Years Ago. The Atlantic.
Recovered from http://www.theatlantic.com/business/archive/2014/12/toys-are-more-
divided-by-gender-now-than-they-were-50-years-ago/383556/