Ferrari grants Mattel worldwide exclusive rights to produce toys, apparels & accessories 1999
Mattel introduced products based on J.K Rowling's first book Harry Potter and the Sorcerer’s stone
Her first Movie hit the market Oct 2,2001 78 mins By Owen Hurley Barbie in the Nutcracker
Mattel’s senior VP said, a girl’s life incorporates friends, boys,school,sports & activities, not just Toys. WE NEED TO DO IS DEFINE ASPIRATION.
A survey by kidzEyes of 1000 children in the age group of 6 to 14 yrs,found that more than Half of the boys wanted electronic gadgets like Computer, video games,softwares as gifts.
Toy sales fell down to $20.1 billion in 2004 from $20.7 billion in 2003 Sale is going down, shucks…
A study by Cingular & International communication Research- Tweens were more attracted towards Cell phones as a means to communicate with their friends. Parents also want to buy cell phones to them,so they could always keep in touch with them
Technology has become an integral part of education & entertainment among tweens. Yankee Group ,Boston based Research & consulting group