Meg Garven MM1
<ul><li>Yeast extract full of vitamins, recipe unchanged for 80 yrs </li></ul><ul><li>Vitamin B – for growth and developme...
<ul><li>Today’s teens a huge market (3 X size of Gen X).  Sons and daughters of Baby Boomers with major differences: </li>...
<ul><li>Shift in values from parents.  Grown up in a media saturated and brand conscious environment. </li></ul><ul><li>Im...
<ul><li>Gen Y soon to have bigger buying power than boomers. </li></ul><ul><li>Products need to be sleeker and use bright ...
<ul><li>Advertisers need to go where Gen Y go e.g. My Space, Skateboarding events, internet etc.  </li></ul><ul><li>Ads ne...
<ul><li>A wide age gap between 5-20. </li></ul><ul><li>Gen Y not impressed with  celebrity endorsements </li></ul>Racial  ...
 
<ul><li>Using an activity that is popular with Gen Y to illustrate Vitamin B helps the body to utilise energy.  This cover...
<ul><li>“ It’s about the coming of age for a generation” </li></ul>
<ul><li>Using a graduation to illustrate Vitamin B helps Growth and Development.  Reports show that Gen Y are already look...
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As Bright As Bright Can Be

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As Bright As Bright Can Be

  1. 1. Meg Garven MM1
  2. 2. <ul><li>Yeast extract full of vitamins, recipe unchanged for 80 yrs </li></ul><ul><li>Vitamin B – for growth and development </li></ul><ul><li>Vitamin B for kids helps build the body and utilise energy </li></ul><ul><li>Virtually fat free </li></ul><ul><li>Traditionally targeted at mothers with children </li></ul>
  3. 3. <ul><li>Today’s teens a huge market (3 X size of Gen X). Sons and daughters of Baby Boomers with major differences: </li></ul><ul><li>More racially diverse </li></ul><ul><li>1 in 3 not Caucasian </li></ul><ul><li>1 in 4 in single parent household </li></ul><ul><li>3 in 4 have working mothers </li></ul>
  4. 4. <ul><li>Shift in values from parents. Grown up in a media saturated and brand conscious environment. </li></ul><ul><li>Immersed in high speed information. </li></ul><ul><li>Practical world view </li></ul><ul><li>Early financial responsibility </li></ul>
  5. 5. <ul><li>Gen Y soon to have bigger buying power than boomers. </li></ul><ul><li>Products need to be sleeker and use bright colours and cool designs. </li></ul><ul><li>Ads need to be funny and edgier. </li></ul>
  6. 6. <ul><li>Advertisers need to go where Gen Y go e.g. My Space, Skateboarding events, internet etc. </li></ul><ul><li>Ads need to be more subtle and local. They need to build grass roots support, e.g. sponsor community events, hand out samples t-shirts etc at events. </li></ul>
  7. 7. <ul><li>A wide age gap between 5-20. </li></ul><ul><li>Gen Y not impressed with celebrity endorsements </li></ul>Racial & ethnic diversity, fracturing of media and rise of the internet. Gen Y’s general distrust and cynicism.
  8. 9. <ul><li>Using an activity that is popular with Gen Y to illustrate Vitamin B helps the body to utilise energy. This covers a large age group from smaller kids to adults. </li></ul><ul><li>A video/TV ad via You Tube would probably reach a larger Gen Y audience. </li></ul>
  9. 10. <ul><li>“ It’s about the coming of age for a generation” </li></ul>
  10. 11. <ul><li>Using a graduation to illustrate Vitamin B helps Growth and Development. Reports show that Gen Y are already looking towards their future. </li></ul><ul><li>Minimalist Poster or video ad for the internet using silhouettes (a la iPod ads). </li></ul>

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