Variety’s Minions Gold Heart Pin Raises Money for Charity. The Children’s Charity to create limited-edition pins featuring Illumination’s beloved Minions for Variety’s 25th annual Gold Heart Pin Campaign.

1. When the World Needs a Hero, It Calls...the
Minions!
Variety’s Minions Gold Heart Pin Raises Money for Charity.
Los Angeles, CA, October 28, 2014 -- Universal Pictures and Illumination
Entertainment have collaborated with Variety - the Children’s Charity to create limited-edition
pins featuring Illumination’s beloved Minions for Variety’s 25th annual Gold
Heart Pin Campaign. Proceeds will benefit Variety programs that serve children who are
disabled and disadvantaged.
The collector’s item will be available for a minimum donation of $3.00 in movie theatres
and select retail outlets nationwide from November 2014 - August 2015. A full list of
participating locations can be found on
www.usvariety.org.
“Variety’s goal is to make sure all kids reach
theirs,” said Erica Lopez, executive director
of Variety - the Children’s Charity of the
United States. “We want everyone to be a
part of that positive impact by making a
contribution and wearing their Gold Heart on
their sleeve.”
Since 1991, the Gold Heart Pin Campaign has
been Variety’s signature fundraising
endeavor. Variety works with one major
motion picture studio every year, including Twentieth Century Fox, Walt Disney Studios
Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin
based on a film or character, including universally recognized characters Mickey Mouse,
Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-
3PO and now, the Minions. Through this partnership, the Gold Heart Campaign has
raised millions of dollars to help children in need.
With an 86-year legacy of caring for children across the globe when family income,
insurance, and the government cannot, Variety -the Children’s Charity has grown to 41
chapters in 11 countries and raised more than $1 billion to assist the treatment and care of
children who are disabled and disadvantaged. Through direct grants and programs,
Variety provides the gifts of independence, self-esteem, mobility and communication;
survival, recovery, well-being and health; and education, confidence and achievement for
children who are disabled and disadvantaged.

2. For More Information:
Erica Lopez
Variety
Los Angeles, CA
323 954 0820
info@usvariety.org
http://www.usvariety.org