2. MUSIC
KEY STATS Not surprisingly the NME audience are
Male: 70% completely obsessed by music.
Female 30% Reader research has demonstrated that
Median age: 25 they rely on the editorial and the ads to keep
Student 35% them up to date with new music. This
ABC1: 57% knowledge then makes them the authority in
Circulation: 29,020 music in their peer group
Readership: 266,000
NME.com Unique Users: 1,996,458
The NME audience have a strong
relationship with NME and
completely trust the brand:
- “I can trust it”
“NME IS DAMN HONEST”-NME - “Its full of facts that we
reader. should all know but don’t
BUT we do now thanks to
NME”
INFLUENTIAL & IN THE KNOW
The NME audience are very influential in
their social circles and are twice as likely as
the average to be the first amongst their
friends to know what is going on

3. IPC INSPIRE is the publishing company
IPC Inspire is IPC's men's division. Its portfolio of 38 brands covers a huge spectrum
of interests and includes famous names from Country Life and The Field to Nuts and
NME.
There genres include:
• COUNTRY
• SHOOTING
• EQUESTRIAN
• MARINE
• SPORT
• MEN'S LIFESTYLE
• MUSIC
• CYCLING
• DECANTER
• PHOTOGRAPHY

4. The masthead NME is large, bold and
red, however parts of the main picture covers
some of the masthead. This tell you that this It has free poster’s and
magazine Is well- known and is recognised. prizes you can win
Smaller picture
This is targeted for music lovers.
The magazine has done this by the
big bold writing of ‘muse’. Which
will draws readers in
Clear picture of the band.
This magazine is colourful
and has snippets telling
something’s that is in the
magazine

6. The Bauer Media Group (Bauer Verlagsgruppe) is a large German publishing company based in Hamburg.
Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing
Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well
as online, TV and radio stations.
Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s
consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group
employs some 6,400 people.
Bauer Media owns more than eighty influential media brands spanning a wide range of
interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and
Q
“Our business is built on millions of personal relationships with engaged readers and listeners.
We connect audiences with compelling content, whenever, wherever, and however they want.
Our unique insight allows us to work closely with our customers to develop innovative solutions
that create a difference to their business”.
The UK’s most influential brands