Case Study: NME NME Target Audience: 73% of the audience are Male. Female 27 The average age being approximately 23 Working full time: 48% Working part time: 7% Still studying: 37% Circulation: 64,033 Readership: 411,000
Schedule & Formatting NME A new issue of NME is produced weekly. It is sold for £2.40 There are between 55-70 pages. It varies by each issue. This magazine is in colour and made up of; Articles, Photography, Reviews, New Albums, Alternative Chart Lists, Interviews, Adverts and Posters.
Reviews NME This provides information regarding new music and opinions of the album quality. It also links the reader to another fan. It is made up of a rate out of 10, A release date and summary of opinions and quotes about the album.
Chart Lists NME This gives information about what are the most popular songs listened to at that time. It also gives readers and idea of In v out. To keep up with other fans.
Interviews NME Fans want to connect with their favourite artists and want inside information about them. They can learn about them more and find out the making of new music of famous stars/role models.
Posters NME The readers will buy this not only to read but to expect posters of their favourite artists to hang up and make their walls interesting to look at. Even the front cover can be used as a poster. It also helps identity. It creates space for themselves. To become more wellknown.
Photography NME They need to take their own photography to put in their magazines to make the artists look good. Either next to their article or for a general poster. Reflecting their star image.
Language NME The authors of NME magazine use language that appeals to youth audience, yet still quite educated. Quirky yet still legitimate information. This helps the reader engage in the large amount of texts they provide. Use of rhetorical questions and humour involves the reader in what they want to read about.