1. READER PROFILE
MUSIC:
NME readers are completely obsessed with
music. Reader research has demonstrated
that they rely on the editorial and the ads
to keep them up to date with new artists.
This knowledge then makes them the
authority in music in their peer group.
FILMS:
KEY STATS: NME readers also enjoy watching
films, both in the cinema and at
MALE: 6% home. They tend to buy a DVD every
month (higher than national
FEMALE: 24%
average).
STUDENT: 34%
MEDIAN AGE: 23
Readers have a strong RADIO:
relationship with the NME
brand and completely trust it. NME readers listen to the NME radio
which plays both new and older
music. It keeps the readers up to date
with latest artists and gigs etc.