Question 2How effective is the combination of your main product and ancillary texts?
• In addition to the documentary we had to create a radio trail and a magazine article to match the documentary. These two products were made to advertise the documentary about when it is on and addition information to get the audience to watch the it.
Target Audience• Our main target audience was the youth culture of the UK as this is what our documentary was specifically talking about. The age range is predominantly 16 – 21 years of age however we do try and target an older age range of people in their late 20s and early 30s. This is because the channel that we have chosen for our documentary to be broadcast on is BBC Three and with this age range it is perfect for our documentary to be shown on.
At the start we had to think of a way to connect the two ancillary tasksto the documentary so we decided to create a house style that fitswith all three. We decided to go with a mysterious and dangerousapproach towards the tasks.This is shown easily through both the ancillary tasks with the beginningof the radio trail with the narrator expressing singular words to showthe problems of youth culture and that they cause youth smoking.Again in the radio trail we use a mysterious backing beat to outlinedanger and emphasise the words that you are hearing at that point.In the Article we keep to a black and white house style to outline thedark and mysterious vibe that we are attempting to go with. Inaddition the photos are taken at night again emphasising the effect ofthe dark showing that anything could happen.
• We had to make sure that there was a clear link between all three of our tasks so that it will create an effective advertisement towards the documentary. I believe that with the appropriate target audience that we have aimed for we have achieved an effective link.• The radio Trail is going to be broadcasted on BBC Radio 1 which has a target audience of 15 - 29 so fits perfectly within the documentaries age range. This is a print screen of the remit of BBC Radio 1 outlining its target audience and how they want to engage them:-• I believe that the inclusion of snippets from the documentary talking about facts about smoking, the same style backing beat and the enthusiasm of the narrator throughout the radio trail, firstly connects the radio trail and the documentary but also connects to the target audience showing mystery and dynasty that is also in their lives.
TV Article• The TV listings article also had to link with the documentary. We attempted to do this by using quotes and facts that were present in the documentary to create a link. This quote is featured in both the magazine article and the documentary.• In addition the images that we used were not from the documentary but had the same age group that is featured and the same topic of smoking as they all have cigarettes in their hand and emphasises the youth and smoking through these photos that link between the two tasks.
• The Magazine article is a lot less linked to the documentary than the radio trail this is because of the style that we wanted to fit with the radio times as the target audience is a lot more greater than BBC Radio 1. therefore we had to try and connect the target audience of the radio times with our own target audience of 16 – 21 year olds.• The radio times however does link with the house style that we were going for as they have simple layouts, a couple of images and main bold title. The simple layout does fit the idea of mystery and seriousness of the documentary as the audience wont see it as a joke magazine but see it as a high end magazine. These are the key facts of he radio times and as you can see the effective combination of this and the documentary is not very strong due to the higher target audience of the Radio Times which has a predominant focus on the ABC1 category showing that it is for a higher audience.