2. How did you attract/address
your audience?
Addressing my audience- How I put across my
specific topic and how the audience perceives it,
depends on how well I address my audience.
Attracting my audience- To attract the audience is
to make the audience want to know about what is
being presented and get them to stay.
Our specific radio news bulletin is aimed and
directed at the area of Maida Vale, and what I can
infer from the area is that it is of a majority middle
class. Summed up as affluent residential district.
3. Our Target Audience and
Codes and Conventions
Present
Our radio show attracts an audience, specifically people listening to the radio in their
cars through the use of multiples media codes and conventions such as:
o Sound effects
o Colourful language
o Upbeat jingle
o Inviting presenter
o Relevant news to the area
o Relevant vox-pop
o Outside broadcast outside of the studio
4. Sound Effects
As a group there was a sufficient use of particular
sound effects dispersed amongst our radio news
bulletin. Some of which include cockroaches
scampering, coins dropping and a vomiting sound.
This attracted our audience, as these three noises
are three that are familiarly known whilst the
vomiting noise could in some cases create an
element of humour. Click the icon on the speaker
icons to hear an example of where this has been
used.
CockroachesVomiting
5. Colourful Language
The use of colourful language was predominantly
targeted in this radio news bulletin as it is of a
general assumption that these middle class
individuals are better educated when in comparison
to the working class. The further you move up from
Maida Vale to more of the Kilburn way you begin to
enter more of a working class environment. As a
postulation it is believed that the middle class would
have a better range of vocabulary due to their
privileged educational opportunities. Therefore
allowing us to use a vast array of vocabulary to
connect and attract them.
Example 1
6. Upbeat Jingle
The jingle that as a group we were able to compose
began slowly and subtly, which gradually moved into
a vibrant and upbeat one was purposefully made.
The more upbeat part of it was created to catch the
listener’s attention ready for the beginning of the
radio news bulletin. This is ultimately effective, as the
listener may have lost attention so the gradual beat
that leads on to a more energetic one gets the
listener ready to hear the news.
The Intro
7. Inviting/relatable
presenter
The inviting presenter could arguably be the most important part of the radio news
bulletin, how well the news is addressed and how attracted the listener is to the radio
news bulletin. The presenter is the first voice you hear in the radio news bulletin
shortly after the jingle was able to catch your attention, so the first impression of how
interesting and pleasurable the presenter and the voice is, determines ultimately the
length of which the listener tunes in for. The initial introduction to the news bulletin is
important as it introduces the news bulletin and briefly states what news will be
provided within the radio news bulletin. Moreover the upbeat tone of voice is critical
in the quality of the news bulletin as the aim is not to bore the audience but in
contrast to keep them tuned in and interested. This adds further emphasis on how as
a group we aimed to make our presenters as enthusiastic as possible due to the
shear importance it has. Also being inviting eliminates the hostile element and
creates a more laid back and comfortable one where the listener feels comfortable
with the presenter. We also used multiples like ‘we’ so that we could connect to the
audience and become relatable to them. A prime example of this is when we quoted
‘our wonderful area of Maida Vale’ which in turn subtly suggests that the presenter is
also a part of the local area. Whilst also stating ‘lets all get behind David Stewart in
support of the Carlton Tavern’. Both of these relate to the audience and make them
feel comfortable. Being therefore inviting whilst also being relatable.
Example 1 Example 2
8. Relevant News To The Area
Having relevant news is second to none considering the
fact our radio news bulletin is made in co-ordination with
the area of Maida Vale. So my group and I set about
researching the area profusely to find the best of quality
and most relevant news possible. We split the news
categories up so we could narrow down on each topic to
furthermore make the news specific and of the best
standard. For example we had business, crime and
weather etc. Doing this as a method of gathering
information permitted us to have the ability to make sure
the news was relevant to Maida Vale and didn’t go off
topic within the areas whilst also remaining accurate. The
two examples above show relevant news regarding
Maida Vale, which include two well known places of
attraction being the Carlton Tavern and the Bombay Club.
Example 1
9. Relevant Vox-Pop
Individually I conducted interviews gathering the
public’s opinion on a certain topic, and then took it
upon myself to condense it together and into a vox-
pop. However it wasn’t this simple and I decided to
find a vast variety of voices that differ in age. For
example I found an older gentleman and a young
child. This becomes pleasurable to the listener as it
is not all of the same tone and provides a variety of
sound and may very well attract the audience to the
radio news bulletin, whilst also allowing me to
address the audience efficiently.
Vox-Pop
10. Outside Broadcast Out Of
The Studio
Having an outside broadcast that is not set in the
studio provides breadth to the radio news bulletin as
it provides a variety of different forms of how the
news is presented and addressed to the audience.
This in correspondence with the vox pop delivers
another way of issuing news to the listening
audience that doesn’t allow boredom due to the
constant change of scene.
Example
