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Communicating Your Hospital's Message Through Social Media

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Roy Wells
Roy Wells

The document discusses strategies for using social media in hospital public relations. It recommends first establishing an audience on social networks like Facebook and Twitter before broadcasting messages. It also stresses that social media requires a significant time investment and that organizations should consider outsourcing if they can't commit the necessary time. The document provides examples of key social media platforms and questions to help set goals and measure return on investment.

TechnologyBusiness
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2010 HAP Public Relations Conference The Business Case for Hospital Social Media Program 21 October 2010
Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Revolution ,[object Object]
Social Networking vs Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Networking First ,[object Object]
Social Networking Plan ,[object Object],[object Object],[object Object]
What Is Your Goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactical Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time is Money ,[object Object],[object Object],[object Object],[object Object]
How do you measure ROI? ,[object Object]
General Observations ,[object Object],[object Object],[object Object],[object Object]
General Observations Cont. ,[object Object],[object Object],[object Object],[object Object]
Questions
 

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Communicating Your Hospital's Message Through Social Media

  • 1. 2010 HAP Public Relations Conference The Business Case for Hospital Social Media Program 21 October 2010
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