In May 2011 I launched my manifesto for Digital Business Britain to place thoughts in the minds of key economy stakeholders regarding the need for greater exploitation of the web. In May 2011 I conducted a survey of 817 UK SME's and in September 2011 I worked with Fast Future and together we launched my findings and recommendations in a White paper, available on www.pennypower.co.uk. This Slideshow is a summary of findings and recommendations
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
Going Social How businesses are making the most of social mediaIgnacio Horcajada
Este informe recoge datos sobre la participación de las organizaciones empresariales mundiales en el entorno de las redes sociales. La documentación incluye encuestas a más de 1.800 directivos y 2.000 empleados en las organizaciones de diez mercados principales y analiza la distancia entre las expectativas y la realidad cuando se trata de medios de comunicación social. Se incluyen comparativas de uso de las redes sociales entre los mercados desarrollados y los emergentes, independientemente del grupo sectorial o la estructura de propiedad.
Education Strategy Forum: Research ReportLaurence Ewen
This report is based on survey findings of the delegates for the Education Strategy Forum on the 26th and 27th February 2019, comprising of 308 Vice Chancellors, Directors and Heads of Department from UK Higher Education. To deepen our insights, we interviewed the highest decision makers in face-to-face and telephone interviews to discuss trends and issues being tackled by university leaders.
Slides for Altimeter's webinar: A Culture of Content. Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-a-culture-of-content-by-altimeter-group.
Description:
When content becomes an ingrained part of an organization's culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.
Download the report at: pages.altimetergroup.com/culture-of-content-report.html
Impact of Poor Basic Skills: The Employer PerspectiveIpsos UK
Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.
Going Social How businesses are making the most of social mediaIgnacio Horcajada
Este informe recoge datos sobre la participación de las organizaciones empresariales mundiales en el entorno de las redes sociales. La documentación incluye encuestas a más de 1.800 directivos y 2.000 empleados en las organizaciones de diez mercados principales y analiza la distancia entre las expectativas y la realidad cuando se trata de medios de comunicación social. Se incluyen comparativas de uso de las redes sociales entre los mercados desarrollados y los emergentes, independientemente del grupo sectorial o la estructura de propiedad.
Education Strategy Forum: Research ReportLaurence Ewen
This report is based on survey findings of the delegates for the Education Strategy Forum on the 26th and 27th February 2019, comprising of 308 Vice Chancellors, Directors and Heads of Department from UK Higher Education. To deepen our insights, we interviewed the highest decision makers in face-to-face and telephone interviews to discuss trends and issues being tackled by university leaders.
Slides for Altimeter's webinar: A Culture of Content. Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-a-culture-of-content-by-altimeter-group.
Description:
When content becomes an ingrained part of an organization's culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.
Download the report at: pages.altimetergroup.com/culture-of-content-report.html
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
4 Keys to Connecting with Today's Prospective StudentsLinkedIn Europe
Today’s prospective students demand personalised content, delivered at the right time and in the channels that are most relevant to them. So, how and when should marketers engage? To answer that, LinkedIn surveyed over 6,900 Masters Intenders and Masters Grads in Europe.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
In part one of this two part study, The Socially Enabled Enterprise, we explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises. Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how companies are leveraging social technologies and practices throughout their organizations.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
Penny Power - speach to Young Entrepreneurs at NACUEPenny Power
On the 28th March 2010 I presented at the NACUE Student Conference in London, an excellent event with awesome young people. Great ideas, FaceBook Gen, but still a lot to learn about Business Networking
Penny Power Launching Digital Business Britain Manifesto 10th March 2011Penny Power
On the 10th March, Penny Power launched her manifesto for 'Digital Business Britain' to reduce the skills gap within the UK, calling on Business Advisors, Leaders, Mentors, Coaches and Government to encourage ethical participation and global thinking. To read and support the Manifesto click HERE http://www.ecademy.com/module.php?mod=assist&aid=9704
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
Presentation from
Serge Hanssens, Advisory Director, PwC Luxembourg, delivered at the Dynamic Business Event organized by Nerea & Microsoft on April 16th 2013 in Luxembourg
4 Keys to Connecting with Today's Prospective StudentsLinkedIn Europe
Today’s prospective students demand personalised content, delivered at the right time and in the channels that are most relevant to them. So, how and when should marketers engage? To answer that, LinkedIn surveyed over 6,900 Masters Intenders and Masters Grads in Europe.
Based on findings from Altimeter Group's State of Social Business 2013 report, this infographic shows how companies are formalizing, organizing, and growing their social media efforts — yet still lacking an enterprise wide strategic foundation.
Download and read the full report at: http://bit.ly/ssb-2013.
Lightning Talk #8: Digital Transformation in Asia – The Real Deal by Kanika A...ux singapore
Digital Transformation has become a heart throbbing topic for every business, leader and employee. Many don’t know what it is but everyone still wants to be a part of it. Leaders know its importance yet they are struggling with how to drive digital transformation.
In her presentation Kanika would like to share about the state of digital transformation in Asia and a step by step guide on how to become a digital enterprise.
In part one of this two part study, The Socially Enabled Enterprise, we explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises. Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how companies are leveraging social technologies and practices throughout their organizations.
Free research report based on a survey among 400 senior managers in UK and USA. Goal was to measure the level of social media integration and the effects social media integration has.
The report gives details about social media adoption, social media integration, barriers to adoption and much more.
The Socially Enabled Enterprise Research Findings BriefLeader Networks
To demonstrate how organizations are leveraging social technologies and practices, Oracle, Leader Networks, and Social Media Today surveyed more than 900 marketing and technology executives from organizations around the world. The results showed that transitioning to a socially-enabled enterprise is a key priority for business executives, and also highlighted the challenges organizations need to overcome to realize the potential of social technologies.
Additive manufacturing continues to expand and, as the technologies move beyond prototyping, managers struggle with how to apply AM within their businesses. Data from our 3D Opportunity course suggest where stakeholders want to see AM investments made, and how to assess the benefits these avenues of choice provide
Explore where stakeholders want to see additive manufacturing investments made: http://deloi.tt/1NhjNG1
Penny Power - speach to Young Entrepreneurs at NACUEPenny Power
On the 28th March 2010 I presented at the NACUE Student Conference in London, an excellent event with awesome young people. Great ideas, FaceBook Gen, but still a lot to learn about Business Networking
Penny Power Launching Digital Business Britain Manifesto 10th March 2011Penny Power
On the 10th March, Penny Power launched her manifesto for 'Digital Business Britain' to reduce the skills gap within the UK, calling on Business Advisors, Leaders, Mentors, Coaches and Government to encourage ethical participation and global thinking. To read and support the Manifesto click HERE http://www.ecademy.com/module.php?mod=assist&aid=9704
24th June 2014 I represented PERA Training, Scredible professional Services and Digital Youth Academy at the Institute of Collaborative Working's Conference focusing of SME's
Lite version of presentation by Iain willox of action planning approach that will be adopted in COPIE 2 presented at Cologne meeting on 5 and 6 march 09
This is the presentation I made for my maiden speech as Professor at Newcastle University. In it I speak of In the decades ahead, the next wave of automation technologies will further accelerate the pace of change
Tens of millions of jobs will be phased out
Tens of millions of new ones will be created, and the nature of work will change for everyone as intelligent machines become fixtures in our workplaces.
Around the world, learners still place a great deal of faith in education to help them achieve success. But, the way they are obtaining that education is changing because the new talent economy has arrived with its gig jobs, unconventional career paths and tech disruption.
The old model of front-loading education early in life needs to give way to lifelong learning.
Training and education can no longer end when workers are in their twenties and carry them through the decades
“Competitive advantage doesn’t go to communities that focus on creating companies,
it goes to those that focus on scaling companies.”
Regional Economic Growth doesn’t come from universities that focus on startup, small or large companies,
it comes from universities that focus on scaling companies
“Competitive advantage doesn’t go to universities that focus on themselves,
it goes to those that focus on scaling companies.”
expand access to mid-career adults with short courses, soft skill training and stackable credentials
Ensure their students get internships and work experience (with scaleups) every year
Universities seeking to boost the economic growth of their community will
Develop their student’s soft skills by encouraging and facilitating them to mentor younger students in surrounding local schools
Social Media For Business Retention and ExpansionAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization’s BRE program using social media.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
Priming the Economic Engine: How Social Media is Driving Growth for Small and...LinkedIn
8 out of 10 small and medium businesses (SMBs) use social media, and 68% of them are using it to inform financial decisions — presenting a golden opportunity for finance marketers to deliver relevant, useful content. Find out how in this research study from LinkedIn and TNS.
Download the full whitepaper at http://lnkd.in/SMB-research
In a study carried out in July 2015, MWD Advisors' Angela Ashenden asked participants about the level of interest in – and adoption of – social collaboration technologies within their organisations. As well as exploring the things that had acted as drivers to those who’ve already taken their first steps with social collaboration, the survey aimed to compare the concerns of those who have not yet implemented the technology with the real-life challenges experienced by those who have.
The Impact of E-Business Adoption on a Global Marketing: A Case Study of SMEs...inventionjournals
In the era of globalization pursuing a sophisticated and develop, people are more inclined to the use of media electronic as a complement to a daily life. Almost a large amount and a half of the cycle of human life in this era tended to and controlled by the media electronic as an auxiliary handling in daily life. It is also beneficial to the Small Medium Enterprise (SME) to broaden their sources of income into globalize and it is certainly helpful to boost their goods and services in the market. The purpose of this case is to identify the impact of E-Business adoption on a global marketing of SME in Malaysia as many SMEs has become globalize. Thus, several studies have been taken off as a reference to be studied further to the influence of e-business into a small medium enterprise in Malaysia. E-business (electronic business) is carrying out the process of business on the Internet. The processes of e-business are including buying and selling products, service and supply; service to customers; payment processing; recruiting; and much more. So, in this paper, we could see how this ebusiness process could be influenced in a global marketing of SME in Malaysia based on a promotion, distribution, product, price and the customer services.
How SMBs in the UK are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them.
Similar to Penny Power Pathfinder study of UK SME's, Social Media and Unemployed Youths (20)
Digital Business Britain Manifesto - Penny PowerPenny Power
On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.
Digital Business Britain Manifesto - Penny PowerPenny Power
On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.
I created this verse to help people see what social networking can do for them, beyond sales, social networking helps you grow as a person and as a business.
Know Me, Like Me, Follow Me Book LaunchPenny Power
On 27th August I launched my book, Know Me, Like Me, Follow Me.
A book designed for business people who want to build an online brand that helps them become Known, Liked and Followed, providing value and learning for them at each stage of the process. I hope these slides give you a feel for my talk
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Introduction to AI for Nonprofits with Tapp Network
Penny Power Pathfinder study of UK SME's, Social Media and Unemployed Youths
1. Exploiting the Future Potentialof Social Media within UKSmall to Medium Enterprises (SMEs) A Pathfinder Study Conceived and Conducted by Penny Power in Partnership with Fast Future Research Slides supporting the White Paper To download the White Paper please visit www.pennypower.co.uk September 2011
2. Introduction SME Exploitation of the Web Youth Unemployment Opportunities arising from the Digital Age Add a level of business skills and adapt use of social media to business Employability programme UK SMEs motivated to leverage the Internet Two distinct skill sets Interactive technology Marketing We must find ways of helping small businesses bridge the gap Digital Business Britain Manifesto
3. The Action AgendaKey Findings and Understanding Increasing Importance of SMEs for the UK Economy The UK is facing a decade of turbulence However, there is real vibrancy in the SME sector SMEs - fastest and most viable route to drive short to medium term economic growth and job generation ‘…over the past six months UK small-to-medium-sized businesses (SMEs) have grown on average by six per cent…” Source: HP survey, 2011
4. The Action AgendaKey Findings and Understanding Unemployment is a Critical Challenge Small and large businesses outsourcing tolow cost economies Large businesses unable to adapt fast enough against purpose-built Internet competitors Redundancies within government sector Graduate unemployment rising Companies cutting budgets and spending Sole trader and SME growth to absorb growing labour pool with limited employment prospects Youth unemployment is a growing concern for the UK 2.43 millionunemployed in UK 829,000 unemployed for over 12 months 917,000 16-24 year olds unemployed in the three months to May 2011 18.2% of economically active populationSource: www.statistics.gov.uk
5. The Action AgendaKey Findings and Understanding Supporting the Development of the UK’s Micro Businesses What support do new and emerging SMEs need? What can be done to help the growing band of micro businesses to maximise their chances of success? Pathfinder survey assessed awareness, take-up and skills gap around social media amongst UK SMEs One critical pillar of a successful SME growth strategy is to embrace fully the potential of social media
6. The Action AgendaThe Pathfinder Survey Nationally Representative Respondent Base Survey conducted between May 2011 and June 2011 817 responses from across UK Promoted via social media including social networks of: Ecademy Fast Future Research The Chamber of Commerce BNI Largest response groups: South East, London & South West London 27.6% South West 10.8% South East 28.1%
7. The Action AgendaSurvey Results Small Teams, Tight Finances Respondents by Business Size Respondents by Turnover
8. The Action AgendaSurvey Results Small Steps to Global Markets 78% of respondents believe they can sell outside the UK Unfulfilled international potential Survey reflects a group more active in social media than general SME population Possibly understand better its potential to facilitate international trade Clear digital presence may be a key enabler Find smart ways to help UK businesses make transition to trading internationally Build international presence and customer base National commitment to raising UK SMEs’ foreign market exposure Only 45% of respondents are actually selling outside the UK today Only 23% of the total SME community sells goods/services/ licenced products outside the UK Source: www.bis.gov.uk
9. The Action AgendaSurvey Results UK Internet – A £100Bn Sector UK - biggest e-commerce market in the world when measured by the amount spent per capita Internet economy - likely to grow by 10% a year for the next 5 years Could contribute up to 13% of GDP a year by 2015 150,000 businesses signed up for a free hosted website in the first 12 months of Google’s Getting British Business Online campaign “The Internet is worth £100Bnto the UK economy – more than 7% of national income.” Source: Google ‘Connected Kingdom’ report, 2010
10. The Action AgendaSurvey Results In Sight But Out of Reach Clear recognition of commercial value of social media Increasing take-up and exploitation through growth forecasts for e-commerce and national roll-out of broadband in 2015 84.6% of respondents believe social media to be important to their business 52% 70% 39% of respondents are selling through the Internet of respondents use the Internet for paying taxes of respondents reported having grown business as a result of using social media
11. The Action AgendaSurvey Results Resource Constraints Time management challenges faced by the average UK entrepreneur 75.9% of respondents are the main person undertaking social media activity within their firm 12.5% say they have a staff member conducting the majority of their social media efforts Time Spent on Social Media Activity
12. The Action AgendaSurvey Results Addressing the Skills Gap Clear skills gap between seeing the opportunity and having the capability to realise it Reports from China suggest need for 600,000 additional media skilled individuals in the next 3-5 years 59.9% of respondents see the value of having a dedicated social media apprentice Perceived Social Media Expertise
24. Recommendations Encourage Social Media Agencies and providers of training and coaching to provide Social Media Apprenticeship opportunities Encourage companies to recruit one Social Media Apprentice Immediate benefit of work experience combined with a low cost resource Remove the strain of educating a work experience student and show them the commercial aspect of the sector Help young people translate academic knowledge into transferable business skills and solutions Encourage agencies to help SMEs get started with social media
25. Recommendations Research the journey and share the learning Incubated research programme monitors changes that occur within SMEs when they gain the resource and skills of a young person Monitor how the SME and SMA learn to work together Capture innovative changes that take place
26. Recommendations Support the unemployed Those being made redundant need to adapt to and believe in their ability to be a sole trader Education programme to help build their social capital and influence online Best achieved by working within an ecosystem of education, business support, housing associations, job centres and innovation partners
27. Recommendations Track the social attitude shift amongst UK SMEs Track change in culture from the ‘closed, selective and controlling’ mindset of traditional business to the ‘open, random and supportive’ mindset of the connected, social world Ethical communication and values
28. Recommendations Drive adoption of social media within the education system Encourage the use of social media and digital as a force for good within academic institutions Create awareness of reputation management and personal branding
29. Recommendations Develop a peer-to-peer mentoring service Expansion of practical education and support programmes Coalface knowledge Business volunteering initiative
30. Recommendations Create the desire for small businesses to recruit this new form of business development Create the demand for jobs Roadshows around the country with support of networks such as the Chamber of Commerce
31. Recommendations Summary Launch a Social Media Apprenticeship (SMA) programme Encourage Social Media Agencies and providers of training and coaching to provide Social Media Apprenticeship opportunities Research the journey and share the learning Support the unemployed Track the social attitude shift amongst UK SMEs Drive adoption of social media within the education system Develop a peer-to-peer mentoring service Create the desire for small businesses to recruit this new form of business development
32. Summary SME Exploitation of the Web Youth Unemployment Opportunities arising from the Digital Age Add a level of business skills and adapt use of social media to business Employability programme UK SMEs motivated to leverage the Internet Two distinct skill sets Interactive technology Marketing We must find ways of helping small businesses bridge the gap Digital Business Britain Manifesto
35. Digital Business BritainAn 8 Point Manifesto Adopt a Digital Mindset and philosophy Improve Britain's trading future Ensure national inclusion Provide Digital Skills to all, offering individuals choice and a future that they can control Embrace ethical on-line behaviour Value the social capital created by individuals Ensure our Business Leaders, Advisors, Mentors and Coaches understand Digital Business Recognise the value of home based, digitally connected business in the economy
36. Background on Penny Power In 1998 Penny Power Founded Ecademy.com A Social community for SME’s that has grown to over 620,000 member profiles in 200 countries. Based in the UK, Penny and her husband Thomas have spent 13 years evangelising the use of Social Media and Digital tools to help SME’s become more productive and grow their business. In 2010 Penny launched the Ecademy Digital School to train Business Coaches on how to embrace the digital world and ‘go social’, helping them and their clients to grow. In March 2011 Penny wrote the Manifesto for Digital Business Britain www.ecademy.com/manifesto to manifest a nation of Digital Mindsets and help SME’s build their businesses through social media and digital tools.