Darien barrett 55
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This document summarizes key points from the book "Advertising 2.0: Social Media Marketing in a Web 2.0 World". It discusses how advertising can help businesses grow and the book's focus on current uses of social media advertising. One chapter covered online advertising investments and growth. Another discussed social media's impact on advertising success and the importance of understanding different countries for advertising abroad on social media. The document recommends the book for its guidance on effective social media advertising campaigns.
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1) Social media has disrupted traditional top-down media by allowing ordinary people to generate and share content freely.
2) This has diminished the role of media gatekeepers and given more people a voice, but it has also led to "echo chambers" where people only engage with those who share their views.
3) For public relations, this means organizations have lost some control over their messages and now must engage on social media to shape conversations and build relationships with customers.
Presentation
Tracy L. Tuten is a professor of marketing at East Carolina University who teaches courses on social media marketing and advertising. She has published extensively on using the internet for branding and consulting with various organizations.
Advertising 2.0 covers many important contemporary areas of advertising, particularly the use of social media. It discusses investments in online advertising and how the growth of internet access globally has changed consumer media consumption and the advertising landscape.
The review highlights how understanding social media's impact when balancing metrics and insights is key to avoiding negative outcomes when advertising abroad on various social platforms. The book provides useful guidance for social media-focused advertising campaigns.
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Social media platforms like Facebook, Instagram, and Twitter provide advantages for business advertising and marketing by allowing companies to reach millions of potential customers quickly and at a low cost. Social media advertising increases brand visibility to large audiences and can improve brand loyalty through content shared organically by users. Creating high-quality pages and content takes only a few hours but can potentially reach millions on social media.
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This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
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Darien barrett 55
- 1. Darien Barrett 6/15/16 Advertising for PR Dr. Byrd Advertising 2.0: Social Media Marketing in a Web 2.0 World Advertising is the quickest way to give your business or commercial company recognition. Effective advertising can help businesses grow a great deal over a short period of time. Advertising 2.0 covered many areas of advertising that are extremely important and to some, dyer to the success of a company. This book was most appealing because it has to deal with current use of social media and advertising. One of the subjects covered in the book was “Investments of Online Advertising.” This particular area caught my interest because social media already has whopping impact on today’s society; Even the most influential people have some type of social media account. This gives us (the consumers) a quicker understanding of the events going around us. Online advertising began in the 1990’s and from this point on; this would become the most common forum to advertise from. One of the issues that occurred during the establishment of online advertising was “growth in Internet penetration, domestic and abroad, changes in consumer media consumption, and challenges associated with advertising via other media.” This helped make for a rich landscape for advertisers as evidenced by the shift in advertising expenditures across media types. One thing I would like to be a little bit more informed about is “social-media impact balancing metrics and insight for advertising success.” This is key information to have to avoid negative results when using social media as a outlet for advertising abroad
- 2. in various different countries. This book has plenty of useful information to help guide an advertising campaign especially when using social media. I would recommend that this book be used in every advertising class since it has the do’s and don’ts of social media advertising