5. News Reading Web Service
Problem:
In our fast paced world,
Increasingly difficult to keep up-to-date
with whats happening around us
6. News Reading Web Service
Problem:
In our fast paced world,
Increasingly difficult to keep up-to-date
with whats happening around us
This is especially true for current affairs,
where new information is built on top of past
events.
7. News Reading Web Service
Problem:
In our fast paced world,
Increasingly difficult to keep up-to-date
with whats happening around us
This is especially true for current affairs,
where new information is built on top of past
events.
News stories can become extremely
complicated and it becomes very easy to get lost
in them without any background knowledge.
9. News Reading Web Service
Solution:
Through the use of
computers, data-mining and machine learning,
our service pushes relevant content to users
10. News Reading Web Service
Solution:
Through the use of
computers, data-mining and machine learning,
our service pushes relevant content to users
based on
past activity, interests and prior knowledge.
11. News Reading Web Service
Solution:
Through the use of
computers, data-mining and machine learning,
our service pushes relevant content to users
based on
past activity, interests and prior knowledge.
This service will also be optimised to identify the most
relevant content to the user, according to the
user’s preferences.
13. News Reading Web Service
Product/Service Analysis
This service helps users:
Sieve through the clutter
stemming from the build-up of back log.
14. News Reading Web Service
Product/Service Analysis
This service helps users:
Sieve through the clutter
stemming from the build-up of back log.
Streamlines the process of staying up-to-date
with the news.
15. News Reading Web Service
Product/Service Analysis
This service helps users:
Sieve through the clutter
stemming from the build-up of back log.
Streamlines the process of staying up-to-date
with the news.
Increased usage will allow us to push
Increasingly relevant content to users,
thereby encouraging regular use of the service.
17. News Reading Web Service
Industry & Market Analysis
Consumer Large Consumer Market,
market: growing industry that captures global audience
92% of Americans use multiple platforms to get news on a typical day
18. News Reading Web Service
Industry & Market Analysis
Consumer Large Consumer Market,
market: growing industry that captures global audience
92% of Americans use multiple platforms to get news on a typical day
Rivalry with Service catered at personal level
existing by keeping userʼs history of the news
companies: filtering and summarizing the news for the user as requested.
19. News Reading Web Service
Industry & Market Analysis
Consumer Large Consumer Market,
market: growing industry that captures global audience
92% of Americans use multiple platforms to get news on a typical day
Rivalry with Service catered at personal level
existing by keeping userʼs history of the news
companies: filtering and summarizing the news for the user as requested.
Threats of high potential entry
new online news is a definite booming industry
entrants: shifting of printed news towards online news sites
20. News Reading Web Service
Industry & Market Analysis
Consumer Large Consumer Market,
market: growing industry that captures global audience
92% of Americans use multiple platforms to get news on a typical day
Rivalry with Service catered at personal level
existing by keeping userʼs history of the news
companies: filtering and summarizing the news for the user as requested.
Threats of high potential entry
new online news is a definite booming industry
entrants: shifting of printed news towards online news sites
Threats of
substitute
Technically viable to replicate
(but we’ll have the advantage of the user’s history which cannot be replicated)
services:
22. News Reading Web Service
Financial Analysis
Capital IT infrastructure
Requirements: Web hosting- S$6/ month
Mobile App Development
(depending on the responds/ demographic of our users)
Personnel (IT/ Writers)
no/ minimal cost (mainly done in-house initially)
Marketing
Guerrilla Marketing:
Social media marketing, SEO, viral videos
23. News Reading Web Service
Financial Analysis
Capital IT infrastructure
Requirements: Web hosting- S$6/ month
Mobile App Development
(depending on the responds/ demographic of our users)
Personnel (IT/ Writers)
no/ minimal cost (mainly done in-house initially)
Marketing
Guerrilla Marketing:
Social media marketing, SEO, viral videos
Estimated Advertising Revenue
Earnings: Pay per click model for advertisements
Premium users subscription fee
27. Platform for local travel guides
Problem:
People discouraged from traveling to foreign countries on
their own due to differences in culture, language,
environment etc.
28. Platform for local travel guides
Problem:
People discouraged from traveling to foreign countries on
their own due to differences in culture, language,
environment etc.
Tourists do not experience the local culture
when traveling with tour groups
29. Platform for local travel guides
Problem:
People discouraged from traveling to foreign countries on
their own due to differences in culture, language,
environment etc.
Tourists do not experience the local culture
when traveling with tour groups
Traveling Free & Easy requires
lots of planning and organizing
31. Platform for local travel guides
Solution:
An Online Platform that allows:
32. Platform for local travel guides
Solution:
An Online Platform that allows:
Tourists visiting Singapore to
choose their own local travel guide
Locals to register as travel guides can upload their profiles
onto the website
Match the "guidees" and guides according to their
itinerary requirements
34. Platform for local travel guides
Product/Service Analysis
Intrinsic Rewards:
Sharing of different cultures
Making new foreign friends
A chance to experience the 'real side' of the country
35. Platform for local travel guides
Product/Service Analysis
Intrinsic Rewards:
Sharing of different cultures
Making new foreign friends
A chance to experience the 'real side' of the country
Extrinsic Rewards (for guides):
Expenses paid by “guidee”
Earn extra through referral fees when “guidee” uses a service from our
partner companies (e.g hotels, restaurants)
37. Platform for local travel guides
Industry & Market Analysis
Consumer Large Consumer Market, 11,638,663 tourists in 2010
market: Increasing no. of backpackers
visiting Singapore with a low budget
38. Platform for local travel guides
Industry & Market Analysis
Consumer Large Consumer Market, 11,638,663 tourists in 2010
market: Increasing no. of backpackers
visiting Singapore with a low budget
Rivalry with Tour agencies
existing Differentiating point:
companies: Focus is on learning, sharing and the interaction
between foreigners and locals
39. Platform for local travel guides
Industry & Market Analysis
Consumer Large Consumer Market, 11,638,663 tourists in 2010
market: Increasing no. of backpackers
visiting Singapore with a low budget
Rivalry with Tour agencies
existing Differentiating point:
companies: Focus is on learning, sharing and the interaction
between foreigners and locals
Threats of Low cost of entry
new
Have new features to increase customer loyalty
entrants:
40. Platform for local travel guides
Industry & Market Analysis
Consumer Large Consumer Market, 11,638,663 tourists in 2010
market: Increasing no. of backpackers
visiting Singapore with a low budget
Rivalry with Tour agencies
existing Differentiating point:
companies: Focus is on learning, sharing and the interaction
between foreigners and locals
Threats of Low cost of entry
new
Have new features to increase customer loyalty
entrants:
Threats of Easy to replicate
substitute
services: Difficult to transfer user base
42. Platform for local travel guides
Financial Analysis
Capital IT infrastructure
Requirements: Web hosting- S$6/ month
Personnel (IT/ Management)
no/ minimal cost
Marketing
Social media marketing, SEO, viral videos
43. Platform for local travel guides
Financial Analysis
Capital IT infrastructure
Requirements: Web hosting- S$6/ month
Personnel (IT/ Management)
no/ minimal cost
Marketing
Social media marketing, SEO, viral videos
Estimated
Earnings:
Advertising Revenue
Pay per click model for advertisements
Referral fees from partner companies
(restaurants, hotels etc.)
Sale of Related Products Services (e.g. Deal Selling)
w.r.t exploring Singapore or implementing affiliate programs
44. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
45. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
Product/Service
46. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
there is an immediate benefit to
Product/Service users regardless of the size of
the user base.
(There is no need for a critical
mass of users)
47. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
48. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
49. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
50. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
Financial Analysis
51. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
Financial Analysis
Both Ideas are relatively low cost, and promise high return
52. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
8 out of 10 8 out of 10
Financial Analysis
Both Ideas are relatively low cost, and promise high return
53. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
8 out of 10 8 out of 10
Financial Analysis
Both Ideas are relatively low cost, and promise high return
Market/Industry
54. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
8 out of 10 8 out of 10
Financial Analysis
Both Ideas are relatively low cost, and promise high return
Market/Industry
there is a large and growing
market of tech savvy users who
are moving towards new media
to keep up with the news
55. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
8 out of 10 8 out of 10
Financial Analysis
Both Ideas are relatively low cost, and promise high return
Market/Industry
there is a large and growing there is a need to educate the
market of tech savvy users who market on the idea of volunteer
are moving towards new media local tour guides
to keep up with the news
56. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
8 out of 10 8 out of 10
Financial Analysis
Both Ideas are relatively low cost, and promise high return
Market/Industry 6 out of 10
there is a large and growing there is a need to educate the
market of tech savvy users who market on the idea of volunteer
are moving towards new media local tour guides
to keep up with the news
57. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
8 out of 10 8 out of 10
Financial Analysis
Both Ideas are relatively low cost, and promise high return
Market/Industry 6 out of 10 4 out of 10
there is a large and growing there is a need to educate the
market of tech savvy users who market on the idea of volunteer
are moving towards new media local tour guides
to keep up with the news
58. Comparison of Ideas:
Idea 1: Idea 2:
News Reading Web Service Platform for local travel guides
7out of 10 4out of 10
there is an immediate benefit to
Product/Service there is a need for a critical
users regardless of the size of mass of users for the platform
the user base. to be useful.
(There is no need for a critical
mass of users)
8 out of 10 8 out of 10
Financial Analysis
Both Ideas are relatively low cost, and promise high return
Market/Industry 6 out of 10 4 out of 10
there is a large and growing there is a need to educate the
market of tech savvy users who market on the idea of volunteer
are moving towards new media local tour guides
to keep up with the news
21 out of 30 16 out of 30
