Reading business newspapers


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A presentation on how reading "The Economic Times" can be beneficial to students and aspiring professionals

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Reading business newspapers

  1. 1. Reading The Economic Times<br />A Step towards Professionalism<br />
  2. 2. Flow for today<br /><ul><li>How will reading ET help you in life
  3. 3. Specific things to watch out for
  4. 4. Building reading habits for a better YOU</li></li></ul><li>The Economic Times<br />India’s largest and World’s second largest financial daily.<br />Daily circulation of over 750,000 copies<br />
  5. 5. Why read a Business daily-daily?<br />Insight into real time changes happening in business<br />Holistic view of ideas and concepts<br />Gives you the edge<br />Bible of “case studies”<br />
  6. 6. Why read a Business daily-daily?<br />One activity which gives you time alone.<br />Improve skills – Vocabulary, business knowledge, market information, general knowledge-quizzing<br />
  7. 7. For students<br />A practical correlation of class room theory<br />Real time implications of different business concepts<br />Bible of “case studies”<br />
  8. 8. Understanding the newspaper<br /><ul><li>Front page: First impression-The major story of the day will be placed in the most prominent position and contain a large, bold-faced headline
  9. 9. News Article: A news article is a report on an event that has taken place. Articles may include a byline, body text, photo, and caption</li></li></ul><li>Understanding the newspaper….<br /><ul><li>Feature article: Feature articles report about an issue, person, event with added depth and more background details.
  10. 10. Byline: A byline appears at the beginning of an article and gives the writer's name. </li></li></ul><li>The menu… what's inside<br />Editorial<br />Standard columns<br />Supplementary<br />Letters<br />Cartoons<br />Classifieds<br />Advertisements…<br />
  11. 11. The Economic Times<br /><ul><li>Business news
  12. 12. National Coverage
  13. 13. International feel
  14. 14. Salmon-pink paper
  15. 15. In-depth analysis
  16. 16. Based out of India’s financial capital</li></li></ul><li>Front page regulars<br />Front page<br />Brands and Business<br />Economy Finance and markets<br />Suddenly Something<br />
  17. 17. <ul><li>Corporate – News related to corporate
  18. 18. Emerging Business & IT– News related to IT sector
  19. 19. Business of Brands: News related to brands</li></li></ul><li>Economy: News related to economy and related aspects<br />Finance & Markets: Financial markets related content<br />Editorial: The real serious stuff<br />
  20. 20. The regulars: Inside<br />
  21. 21. The regulars: Inside<br />Political theatre: Political news<br />Cross word<br />International <br />
  22. 22. Monday mania<br />Pitch report – Brief report about one specific brand<br />Monday Mocha: Feature articles<br />Shipping & Logistics<br />Monday musings: Interview<br />Dilbert <br />Letters from London<br />
  23. 23. Monday Supplement: Investors Guide<br />Stock markets<br />Investments<br />Economics<br />
  24. 24. Terrific Tuesdays<br />Quick Bytes – news about recent trends<br />Legalese- Law aspects of Business<br />Taking stock – News about top gainers and Losers<br />
  25. 25. Tuesdays…<br />ET High Flier – talks about careers and entrepreneurs<br />My eureka moment<br />
  26. 26. Wacky Wednesday<br />Money & Banking<br />Face value: news about a policy<br />Current account: news in a nutshell<br />
  27. 27. Supplement-Wednesday<br />Brand Equity: The benchmark for advertising and marketing <br />
  28. 28. Thirsty Thursday<br />Emerging Opportunities: Rural marketing and strategies<br />
  29. 29. Freaky Fridays<br />Enterprise Quotient: News about an enterprise<br />
  30. 30. Solid Saturdays<br />Guest column: Guest writer writes a column<br />
  31. 31. ET in Campus<br />Major discounts for college students<br />Privilege to attend ETIC Quiz<br />Guest lecture series<br />Cannes Award screening<br />Participation in BIG IDEAS<br />
  32. 32. Thank You!<br />+91-97-87- 55- 55- 44<br /><ul><li>
  33. 33.</li>