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Pt. 1 of 4 - Social Media for Health & Public Health - UC Berkeley - Center for Health Leadership

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Live tweeted at #UCBCHL - Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership

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Pt. 1 of 4 - Social Media for Health & Public Health - UC Berkeley - Center for Health Leadership

  1. 1. Strategically Integrating Social Media into Your Public  Health/Healthcare Organizations & Practice
  2. 2. A Welcome from our hosts… UCB CHL
  3. 3. UCB CHL Who are we? What do we do? <ul><li>What do we do? </li></ul><ul><li>Training & teaching </li></ul><ul><li>Communications </li></ul><ul><li>Technology/information systems </li></ul><ul><li>Program or project management </li></ul><ul><li>Direct healthcare </li></ul><ul><li>Research & evaluation </li></ul><ul><li>Advocacy / community organizing </li></ul>
  4. 4. Finding Ana-Marie & Joining the public health social media effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
  5. 5. Let’s see where we are… What is YOUR comfort with the world of new & social media? Rate your Organizational Readiness to engage with these tools UCB CHL
  6. 6. Wordle.net UCB CHL
  7. 7. UCB CHL Let’s Share: What are the questions you have about this whole social media thing?
  8. 8. Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
  9. 9. We are in this together! <ul><li>Metrics </li></ul><ul><li>Rational policy for medical professionals to use </li></ul><ul><li>Cohesive strategy </li></ul><ul><li>Time commitment </li></ul><ul><li>Will it work internally </li></ul><ul><li>How often do we engage/update? </li></ul><ul><li>Touch choices – which tools? </li></ul>UCB CHL
  10. 10. We are in this together! <ul><li>What is step one? </li></ul><ul><li>Cultural competency / Language issues </li></ul><ul><li>C-Level Executives – do they use? </li></ul><ul><li>Risks – legal, privacy, IT, records management </li></ul><ul><li>Evaluation of Success </li></ul><ul><li>Critics – when & how to engage </li></ul><ul><li>Prove it – does this stuff really work? </li></ul>UCB CHL
  11. 11. Wordle.net UCB CHL The Big Four Questions… And Thoughts on Answers
  12. 12. UCB CHL
  13. 13. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc UCB CHL
  14. 14. UCB CHL Only YOU can find what works for you & your organization
  15. 15. UCB CHL HELP is out there – tons of it BethKanter.org
  16. 16. UCB CHL Who do you admire? What successes have you seen?
  17. 17. New Media Success UCB CHL
  18. 18. New Media Success UCB CHL http://www.youtube.com/watch?v=1tWmfRSGoMc
  19. 19. My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: &quot;Who referred you to us?&quot; My answer was …&quot;Twitter.&quot; Twitter leads to diagnosis and treatment: The Story of Erin Turner UCB CHL
  20. 20. <ul><li>Mother reads story USA Today re: wrist pain </li></ul><ul><li>Tells daughter about news story </li></ul><ul><li>Daughter participates in #wristpain tweet chat hosted by Mayo Clinic </li></ul><ul><li>Talks with same doctor from news story and reviews Mayo site for information </li></ul><ul><li>Makes appointment with doc </li></ul><ul><li>Diagnosis made, surgery within 24 hrs </li></ul><ul><li>Blog post about experience, which further spreads information… </li></ul>Twitter leads to diagnosis and treatment The Story of Erin Turner Dr. Richard Berger UCB CHL
  21. 21. RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business UCB CHL
  22. 22. UCB CHL PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations Building Capacity – 20 then 100 Creating Learning Communities Reaching the Underserved Meeting Clients where they are New & Social Media Transformations
  23. 23. Who are we trying to reach? <ul><li>Our patients </li></ul><ul><li>Local health department staff </li></ul><ul><li>Gay & Bisexual men </li></ul><ul><li>Teens </li></ul><ul><li>MUC Davis students </li></ul><ul><li>Members of Kaiser </li></ul><ul><li>Internal audience - Public Health staff </li></ul><ul><li>Interpreters and bilingual health care providers </li></ul><ul><li>College students </li></ul><ul><li>State funded preschool staff and licensing analysts </li></ul><ul><li>Policymakers and C-Suite healthcare executives (many) </li></ul><ul><li>Young parents </li></ul><ul><li>Low-income residents of Alameda County (especially seniors and people with disabilities) </li></ul><ul><li>Women over the age of 40 </li></ul>UCB CHL
  24. 24. Congratulations! You now own your own network & newspaper
  25. 25. We can all do this! Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools </li></ul><ul><li>For YOU: Try one new media tool to “listen” & use social media tools to connect. </li></ul><ul><li>For all of us – as a NETWORK: Find and listen to your peers on-line </li></ul>UCB CHL

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