Quantcast media pack April 2016

1. MEDIA PACK

2. Our product suite spans
across every part of the
purchase funnel, from
awareness to purchase.
We serve both display and
video ads across desktop,
mobile and tablet.
Along the way, we leverage
demographic, psychographic,
behavioural and intent
signals to ensure we’re
reaching relevant and new
audiences for our clients.
Demographic Targeting
Prospecting
Lifestyle and Life-stageAudiences
Category Conquesting
Competitive Conquesting
AWARENESS BRAND
PERFORMANCE
INTEREST
CONSIDERATION
ACTION
Advertising solutions across the marketing funnel
Retargeting

3. Since 2006, Quantcast is woven into the fabric
of the internet, within publisher websites of all
sizes. This provides us with proprietary 1st party
data that allows us to paint a very accurate
picture of online users globally, in real-time.
400 100TIMES
WE SEE EVERY INTERNET
USER OVER 400 TIMES PER
MONTH
TOP GLOBAL DATA PROCESSOR UNIFIED, REAL-TIME VIEW
OF CONSUMER BEHAVIOUR
CROSS-DEVICE
MILLION
ACCESS BROWSING
BEHAVIOUR OF +100M WEB
AND MOBILE DESTINATIONS
Quantcast is a data company
1st Party
Data
Real-Time
Optimisation
Live
Data

4. When you work with
Quantcast, we build a deep
comprehensive model of your
audience using Quantcast
data. The thousands of
signals in this model allow us
to accurately identify and
reach your next customers.
With real time algorithmic modelling at its core.
NEW CUSTOMER

5. Quantcast allows you to define your potential
audience in many different ways and reach them
effectively across the marketing funnel: say an
Automaker known for luxury estate vehicles
launches a small electric car
Custom Model based off advertiser’s 1st party data
DEMOGRAPHIC TARGETING
Adults, 25-55, Income > £35k
LIFESTYLE & LIFESTAGE AUDIENCES
Eco-conscious, health-oriented
CATEGORY CONQUESTING
Hybrid cars, Low-emission cars
COMPETITIVE CONQUESTING
BMW i3, Toyota Prius
PERFORMANCE PROSPECTING
BRAND
PERFORMANCE
Search-­‐powered
Search-­‐powered
Search-­‐powered
A partnership with Quantcast ensures you always have at your disposal
an appropriate and ready-to-launch advertising and targeting strategy
for each stage of your brand or product cycle.

6. If you’d like to know more, please get in touch at
Enquiries@quantcast.com
We look forward to working with you