PayPal Media Network: Mobile Overview

1. Contact us to learn more: advertising.paypal.com
Phone (866) 649-4373 Email: advertise@paypal.com
Location-based mobile advertising
Reach over 100M consumers on their smartphones and tablets through 375+ mobile publishers
with North America’s largest location-based mobile ad network
PayPal Media Network serves up to 120,000 campaigns daily helping brands to:
Targeting
Proprietary platform designed for targeting users based on precise lat/long coordinates and:
time of day
device type
contextual data feeds (eg. weather)
audience targeting in partnership with Place IQ
Creative
In-house creative expertise in developing:
dynamic ads that update based on local conditions
rich medi
engaging ads featuring share-to-social, countdown clocks and more
Enabling Commerce
Real-time inventory display via Milo
Analytics
Acquire new customers
Promote events
Launch new products
Distribute mobile coupons
Grow consumer databases
46% of consumers researched a product on
a smartphone and then went to a physical
store to complete the purchase.
eMarketer, January 2012