Experts in Mobile Marketing<br />
About us.<br />We are MagnetMobile Media Inc. <br />Magnet creates compelling content & experiences for mobile devices. <b...
Globile Experiences.<br />…and our experiences are everywhere<br />
Brand Experience.<br />Automotive<br />Music<br />Sports<br />Retail <br />Radio<br />FMCG<br />TV<br />Telecom & Online <...
Agency Experience.<br />
Why Mobile Marketing?<br />It buildsMarketers use mobile to build info-rich databases. <br />It relatesThe ultimate 1 on 1...
2010 Market Metrics. <br />US Mobile Data Consumption<br />Canadian Mobile Data Consumption<br />25 million SMS customers....
We Build Info-Rich Databases.<br />Any Network, Any Device<br />Authorized Networks<br />Data Collection<br />App Store<br...
We Provide the Technology.<br />Opt In Technologies.<br />Key Content Experiences. <br />Measurement/Results.<br />Authori...
We Provide the Expertise.<br />Idea Shaping/Problem Solving.<br />Presentation Support. <br />Resource Provision.<br />Cli...
Mobile and TV.<br />Consumers can use SMS to order products by texting in a ‘promoted’ keyword promoted on TV (or online)....
Mobile and TV.<br />Consumers can post text messages to TV, event screens, billboards and to online pages.<br />Brands hav...
SMS | Infotainment.<br />We worked with Trapeze and VW to promote their vehicle range outdoor.<br />Consumers were able to...
SMS | Contests.<br />Our contest platform has run over 3,000 promotional contests. <br />Contests vary. From instant wins ...
SMS | Loyalty Contests.<br />SMS enables us to build loyalty clubs. <br />Brands such as DIAGEO and Nestlé have worked wit...
SMS | Coupons.<br />Many brands work with us to deliver push to store/online coupons and passes. <br />Mobile is the green...
SMS | Live Events.<br />From rock concerts to sporting events, SMS is ideal to alert the public and entertain them on the ...
SMS | Efficiency.<br />Outside of our own mobile marketing we employ solutions to assist other companies.<br />Sympatico u...
APPS | In-House Development.<br />Apps are the new development frontier.<br />Apps allows us to deliver innovative media e...
Nokia
Motorola
Samsung
LG
BlackBerry®
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+magnetmobile

  1. 1. Experts in Mobile Marketing<br />
  2. 2. About us.<br />We are MagnetMobile Media Inc. <br />Magnet creates compelling content & experiences for mobile devices. <br />We are innovators - mobile marketing has been our forte since 2001.<br />We are independent - we produce in-house. <br />Brands love our creative thinking. <br />Brands rely on our authorized technology to reach mobile consumers.<br />
  3. 3. Globile Experiences.<br />…and our experiences are everywhere<br />
  4. 4. Brand Experience.<br />Automotive<br />Music<br />Sports<br />Retail <br />Radio<br />FMCG<br />TV<br />Telecom & Online <br />Financial & Payments<br />Public Sector<br />
  5. 5. Agency Experience.<br />
  6. 6. Why Mobile Marketing?<br />It buildsMarketers use mobile to build info-rich databases. <br />It relatesThe ultimate 1 on 1 marketing communication tool.<br />It connectsIt connects traditional mass media with new media.<br />It measuresFirst truly accurate means to measure audiences. <br />It earnsMobile has a built in payment mechanism. <br />It’s ON!It’s a mass marketing medium we carry with us each day. <br /> We mostly have it switched on.<br /> Marketers know we will use it at the point of promotion!<br />
  7. 7. 2010 Market Metrics. <br />US Mobile Data Consumption<br />Canadian Mobile Data Consumption<br />25 million SMS customers. <br />303 million SMS customers. <br />56.4 billion text messages sent.<br />2.1 trillion text messages sent.<br />2.3 billion texts to Short Codes.<br />102 billion texts to Short Codes.<br />$17 billion in revenue.<br />$160 billion in revenue. <br />
  8. 8. We Build Info-Rich Databases.<br />Any Network, Any Device<br />Authorized Networks<br />Data Collection<br />App Store<br />App World<br />Verizon/Alltel<br />Bell <br />Rogers/FidoTELUS MobilityVirgin MobileMTS AllstreamSaskTel Mobility<br />WIND Mobile<br />T-Mobile<br />Sprint<br />AT&T Mobility<br />Ntelos<br />Cincinnati Bell<br />Consumers Join Clubs<br />MOBILE DATABASE<br />XMLHTTPHTTPSSOAP<br />text JOINto 288288<br />PROFILE DATABASE<br />Full NameAge/ GenderEmailMobile Info/ Mobile activityDevice Make/Model<br />Relationship Settings<br />
  9. 9. We Provide the Technology.<br />Opt In Technologies.<br />Key Content Experiences. <br />Measurement/Results.<br />Authorized Delivery Platforms.<br />SMS<br />QR<br />IVR (voice)<br />Mobile AR<br />Facebook <br />Web widgets<br />Online CMS<br />XML/HTML<br />Interfaces<br />SMS Gateway<br />WAP platform<br />App Stores<br />Web Services<br />AR Browsers<br />SMS Programs<br />IVR Tours<br />Mobile Web<br />Mobile Apps<br />Mobile 2 Email<br />Mobile 2 Mail<br />Screen Media<br /> Club coupons<br /> Club chat/text the screen<br /> Club loyalty (collect point)<br /> AdverGames<br /> Sweepstakes<br /> Scratch Cards<br /> Alerts (news/sports)<br /> Direct Response<br /> Ringtones/Music<br /> Infotainment/Guides<br /> Voting (Battle of the Bands)<br /> Scavenger Hunts<br />
  10. 10. We Provide the Expertise.<br />Idea Shaping/Problem Solving.<br />Presentation Support. <br />Resource Provision.<br />Client Support.<br />Strategy Fit<br />Concepts<br />Case Studies<br />Demos<br />Storyboarding<br />Creative Briefs<br />Technical Docs<br />Technology<br />Regulatory<br />Content<br />Prizing<br />Legal<br />Testing<br />Partnering<br />Data Access<br /> Technical Care<br />Customer Care<br />Editing<br />CMS tools<br />
  11. 11. Mobile and TV.<br />Consumers can use SMS to order products by texting in a ‘promoted’ keyword promoted on TV (or online).<br />Text messaging can trigger a wide range of end user experiences.<br />Phones can deliver audio tours, video adverts as well as capture user privacies.<br />Client brands can view real time traffic metrics (sales leads/ad effectiveness/customer location).<br />text BMW to 288288<br />Get a Call Back<br />Book a Test Drive<br />
  12. 12. Mobile and TV.<br />Consumers can post text messages to TV, event screens, billboards and to online pages.<br />Brands have used screen messaging in some creative ways. <br />CMT for instance runs SMS requests. Screen voting, and on screen games. <br />Programs are co=sponsored by brands like Ford & Kraft Foods.<br />
  13. 13. SMS | Infotainment.<br />We worked with Trapeze and VW to promote their vehicle range outdoor.<br />Consumers were able to touch screens and interact with IVR audio tours over their phone. <br />Consumers could SMS in to enter a contest to win VW trips to B.C ski resorts. <br />
  14. 14. SMS | Contests.<br />Our contest platform has run over 3,000 promotional contests. <br />Contests vary. From instant wins programs to games such as trivia and reverse auctions. <br />
  15. 15. SMS | Loyalty Contests.<br />SMS enables us to build loyalty clubs. <br />Brands such as DIAGEO and Nestlé have worked with us to run on pack reward programs.<br />Consumers “text collect” points by sending in “printed PIN codes” we provide the brand. <br />Promotional incentive push customer take up. <br />
  16. 16. SMS | Coupons.<br />Many brands work with us to deliver push to store/online coupons and passes. <br />Mobile is the greenest and most convenient medium for brands to deliver coupons. <br />Brands promote simple keywords to allow consumers to text in and get - instant - on phone value. <br />SMS coupons and bar code coupons can be dispatched in real time (depending on POS preferences). <br />
  17. 17. SMS | Live Events.<br />From rock concerts to sporting events, SMS is ideal to alert the public and entertain them on the day. <br />Nike for example used SMS to send alerts and reward event goes with after party tickets. <br />Street teams can use mobile programs to entertain crowds with contests and text to screen programs<br />
  18. 18. SMS | Efficiency.<br />Outside of our own mobile marketing we employ solutions to assist other companies.<br />Sympatico uses our platform to deliver mobile content and promotions. <br />Colleges and universities rely on our platform for campus security alerts.<br />Wi-Fi providers use our premium billing solutions for online payments. <br />Yellow Pages Group uses our platform to deliver 411 information.<br />Public sector brand use SMS to alert the public on products and public announcements. <br />
  19. 19. APPS | In-House Development.<br />Apps are the new development frontier.<br />Apps allows us to deliver innovative media experiences.<br />We create certified media for: <br /><ul><li>Sony Ericsson
  20. 20. Nokia
  21. 21. Motorola
  22. 22. Samsung
  23. 23. LG
  24. 24. BlackBerry®
  25. 25. Windows Mobile
  26. 26. Android
  27. 27. Apple: iPhone/iPod Touch/iPad</li></li></ul><li>APPS | Mobile Scratch Card.<br />We created the World’s first mobile scratch card application for TELUS. <br />Telecom giant TELUS needed a staff incentive program.<br />Staff were credited “TELUS points” for selling products and hitting performance sales targets.<br />These staff points could be exchanged for “plays” of a mobile scratch card game. <br />Players registered via the application and could bank points to win TELUS cash prizes. <br />
  28. 28. APPS | Infotainment.<br />Long before iPad’s, we were a pioneer in mobile publishing….<br />Hotels, airlines and sporting resorts approach us to create mobile guides and presentations.<br />Canada’s leading golf brand, ClubLink, for instance was provided an application.<br />ClubLink golf could be downloaded and gave a detailed guide to all of its 32 resorts.<br />The guide provided scorecards, tips and resort information.<br />
  29. 29. APPS | iPhone Blockbusters.<br />
  30. 30. APPS | Innovative.<br />Some brands ask us to create concepts that have never been done before. <br />Such as the World’s first DRM free music store for Blackberry® and Puretracks. <br />
  31. 31. Experts in Mobile Marketing<br />text STAN to 288288<br />stan@magnetmobile.com<br />

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