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Bulldog capabilities 2018_fnl


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Find out how Bulldog can help you market and sell your products in 2018!

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Bulldog capabilities 2018_fnl

  1. 1. 2018 Capabilities Presentation
  2. 2. What is Bulldog? Bulldog Marketing & Sales, Inc. is a full service advertising agency based in the Bronx, NY (11 miles north of Madison Avenue in Manhattan). Our core mission is to bring Madison Avenue quality to our clients for a fraction of the price. Bulldog’s business model allows for maximum efficiency. Every dollar is maximized to deliver results for your business.
  3. 3. Why Bulldog? Experience • Over 20 Years of Marketing AND Retail Sales No Junior Staff • Senior Level Staff on Your Account All the Time Unique Business Model • Efficient Use of Resources Maximizes Your Budget
  4. 4. Our Core Team
  5. 5. John Cullen – Owner/Principal ● Over 15 years of marketing & retail sales experience ● Successfully marketed and sold numerous products into national retail including accounts such as Walmart and Petsmart ● Founded Bulldog in 2009 to fill the need for a Lean and efficient advertising, promotions & sales agency
  6. 6. Nancy Tyrrell – EVP, Business Development ● 13 years marketing & sales experience ● Client service and copywriting professional ● Served as Head of Investor Relations for a multi-billion dollar asset management firm
  7. 7. Gary DeFeo – EVP, Sales & Marketing ● 30 years consumer products sales & marketing experience ● Has successfully sold products to every major US retailer Including Best Buy, Sears and Walmart ● Led Mobile Division of JVC
  8. 8. John Clapps – Creative Director ● Advertising creative expert across all media ● Specialties: Design, Corporate Identity, Logo Creation, Flash Animation ● Served as creative director for several leading organizations like Time Magazine, Combe, McCann Erickson
  9. 9. Bob Deppisch – Promotions ● 30 years of CPG & foodservice retail promotions ● Has developed sales driving promotions for Fortune 500 companies ● Extensive experience with Hill’s, Borden, McDonald’s & Tree Top to name a few
  10. 10. Kerry Sutherland – Public Relations ● PR & Social Media expert ● Has led dozens of successful PR & Social Media campaigns ● Has strong relationships with BOTH consumer & trade Media across several product categories
  11. 11. What We Do Sales Sell your product into major retailers through our extensive sales network. Marketing Market your product so that key retail buyers AND consumers get to know [AND PURCHASE] your brand.
  12. 12. How We Do It We use our expertise in MARKETING & our relationships in SALES to help you get where you want to go faster – saving you time!
  13. 13. How We Save You Money Our lean organization and unique business model means you only pay for the SERVICES and PEOPLE YOU NEED! We use a network of industry leading, award winning talent to achieve your objectives.
  14. 14. Marketing We create ads that get you awareness AND sell product ➢ Strategy ➢ Advertising ➢ Brand Names ➢ Logos ➢ Packaging ➢ Websites ➢ Media Planning ➢ More! Sales Get retail buyer appointments ➢ National Rep Networks ➢ Sales Materials ➢ Sales Presentations PR Get your brand mentioned in major trade & consumer media ➢ Press Events ➢ Media Tours ➢ Press Room Management ➢ Social Media Management Promotions Give your retail sales a boost by adding a high-value consumer incentive ✓Bulldog is a one-stop Marketing & Sales Agency! Some of our Services
  15. 15. General Management We Can Run [or create] Your Company At Bulldog we have expertise beyond marketing & sales. We can bring relationships to your business across all disciplines including management, logistics, off-shore sourcing, manufacturing & more. ✓Minimize Your Risk by Keeping Your Overhead Low!
  16. 16. In the News
  17. 17. A Few of Our Case Studies
  18. 18. Creating a Consumer Brand Developed a completely new, unique and emotional advertising campaign for HERO dog toys. Helpeding the brand stand out in a very crowded category and gain the attention of national chains & distributors.
  19. 19. A New Channel Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.
  20. 20. General Management Handling EVERY aspect of product development, marketing, PR & sales for a new dog treat company. Concept to launch in 7 months.
  21. 21. Re-Positioning Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.
  22. 22. Massive Sell-In Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors. Promotion executed on pre-packed shipper displays with a header card & tear pad.
  23. 23. Explosive Sales Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion with a high-value prize.
  24. 24. Powerful Partnership Tied in with Disney to create a promotion that drove new distribution gains and beat the national brand in sales.
  25. 25. Premium Giveaway Created a premium promotion giving away an Italian Classics CD that tied in with cheese and Italian cooking. Led to distribution gains and highest sales in the history of the brand.
  26. 26. Unique Offers First of its kind national promotion for blank media. Increased sales over 25% during the promotional period. High perceived offer value.
  27. 27. Your Objectives Let Bulldog take you where you want to go today!
  28. 28. Some of Our Other Brand Experience
  29. 29. Our Pet Industry Commercial
  30. 30. Contact Us Phone: 855-456-4738 Email: Web: ✓THANK YOU!